omni-channel & iot - bluestar & iot the synergies between iot and omnichannel guillaume...

29
Omni-channel & IoT The synergies between IoT and Omnichannel GUILLAUME VICOT

Upload: buihuong

Post on 03-May-2018

222 views

Category:

Documents


1 download

TRANSCRIPT

Omni-channel & IoT

The synergies between IoT

and Omnichannel

GUILLAUME VICOT

Guillaume Vicot

• General Manager EMEA ALTIERRE corp

• Live in Paris, 45 years old, 3 children

• 17 years at Datalogic, VP sales from 2011

• Specialized in Retail, Direct Account & 2 Tier Distribution

• Joined Altierre in September 2016

ALTIERRE @ a glance

SILICON VALLEY

Founded 2005. Headquarter in Silicon Valley USA. Altierre is an R&D company

LEADER

• N°1 in the US

• 1500 stores with graphical electronic labels

• + 10 000 000 displays deployed

INTERNET OF THINGS

• Technology architected to scale to hundreds of thousands client devices in a store.

GREAT PEOPLE• International & multi cultural• 50% is R&D• Skilled and service minded

INNOVATIVE

• Technology and Patent Owners

• Chip designers

• 12 MUSD R&D budget

ROI & TCOOur ambition is to bring the best ESL solution with the lowest TCO to the market.

DEFINTIONSIoT & Omnichannel

IoT (Internet of Things)

is the name for a system of interrelated devices, mechanical & digital machines, that are provided with the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.

Defining Omni-channel retailing

• Omnichannel retailing uses a variety of channels in a customer's shopping experience including research before a purchase. Such channels include retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer

• Omni-channel is the mix of all physical and digital channels to create an innovative and unified customer experience.

Showrooming; the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but then shopping online to find a lower price for the same item.

Omni-Channel Retail&

IOT

Bringing the advantages of online and offline stores together

9

THE NEW SHOPPING REALITY

• Grows faster than offline retail. • Makes shopping social and shareable.• Offers constant access to product

information and reviews.• Transparency

• Offers a tangible shopping experience.• Immediate delivery.• Access to in store “expert” advise

-----------WEB--------------------------STORE-----------

10

THE NEW SHOPPING REALITY

• Grows faster than offline retail. • Makes shopping social and

shareable.• Offers constant access to product

information and reviews.• Transparency

• Offers a tangible shopping experience.• Immediate delivery.• Access to in store “expert” advise

-----------WEB--------------------------STORE-----------

FIND THE BEST OFFER

• Show the pricing of the competition –the customer will do it anyhow.

• Low price guarantee – matching competition (AMAZON).

WE

B

ST

OR

E

• Change prices continously to match the competition and maximize profit.

MORE INFORMATION

• Use QR codes BLE or NFC to drivecustomers to your content, not thatof your competition.

• Show some of the information on the label.

• Help Customer find other products that go well with the item.

ST

OR

E

WE

B

OUT-OF-STOCK ITEMS

• Show when the item will be backin stock again, and / or in other stores

• Offer an alert (via QR / NFC / BLE / text) when it is back, as well as a discount.

• Send the customer to your web site for immediate order (via QR / NFC /BLE/SMS).

• Suggest alternatives.

ST

OR

E

WE

B

GETTING ADVICE

• Show reviews on the label.

• Let customer rate, withimmediate response (QR / NFC/ BLE / text).

• Connect to social media.

WE

B

ST

OR

E

IoTinfrastructure

Low energy IoT module

Immune

Efficient

• 1 Altierre Access Point covers up to 5000 m2

• Unlimited number of ESLs and Devices per Access Point

• Full Bi-directional radio

• Powered over Ethernet, Low installation cost, low maintenance cost

• Frequency hopping technology guarantees no interference with any RF

in the retail space (ie, Wifi, Bluetooth, 802.11)

LIGHT & POWERFUL INFRASTRUCTURE

Altierre IoT Module

• Ultra-small form factor IoT Module

• 2 way communication of data (not just

acknowledgement)

• Interface with any sensor/display via its external

interface

• 5~10 years on coin cell batteries

• Built-in beaconing & listening

• Dual radio – short & long rangeSENSORS

DISPLAY

RF ANTENNA

17

APPLICATIONS

TEMPERATURESENSORS

ESL/PRICE TAGS

PICK TO LIGHT

OUT OF STOCK SENSORS

INDUSTRIAL APPLICATIONS

PARKING SENSORS

FASHION TAGS

MOTIONSENSORS

BLE SMART BEACON

ASSET TRACKER

USE CASES

CONNECTED AUTO DEALERSHIPS

AUTOMATED CAR TAG SOLUTIONS

ECAR TAG

MANUFACTURING AUTOMATION

WIRELESS PARKING SENSORS

iTAGALTIERRE ITEM TAG

REAL-TIME PRICE, INVENTORY & ANTI-THEFT

UNIVERSITYCATERING

ESL & SENSORS FOOD RETAIL

In Conclusion

• Omni-channel retailing has become a buzzword for a good reason: as retailers of all types begin to sell their products online, they are also discovering that, in order to appeal to customers, they have to meet them where they are. Increasingly, this not only means in the store and online, but also across mobile and social media as well

• IoT is a way to help Brick and Mortar stores to react and adapt providing seamless ability to engage customers at shelf…seamless visibility into inventory for order at shelf and delivery at home…not only order online and pick up in store…ability to extend the selection and reduce the inventory in the stores…seamless pricing, promotions online & offline…seamless ability to provide special treatment to each customer….