omlogic tie startup essentials sep 07
DESCRIPTION
Pradeep Chopra presenting at OMLogic TiE StartUp Essentials Sep 2007 highlighting the Importance of E-Marketing.TRANSCRIPT
www.omlogic.com
E-Marketing: Innovative & CostEffective Marketing
Pradeep ChopraCo-founder, OMLogic Consulting
www.omlogic.com
Introduction
• 1999: Graduated from IIT Delhi
• 2000: Started Whizlabs Software, an IT certification preparationcompany
• 2000-2007: Grew Whizlabs (using Online Marketing only) and won“Most Innovative Indian IT Company” award from NASSCOM
• 2007:– Sold Whizlabs and started , an Online MarketingConsulting Company
– Started , an Online Marketing Careers Community
(http://www.omcareers.org)
www.omlogic.com
How far we have come?
• 8 Billion searches are made every month• TV took 13 years to reach 50 Million users - Internet
took less than 4 years• If eBay were a country, it would be the 5th most
populous country behind China, India, U.S. andIndonesia
• Business.com domain was sold for 7.5M US$• YouTube (with zero revenue) was sold for 1.6B US$• 21 years old made 1M US$ through a single page
www.omlogic.com
Today… at Home
• Internet Ad spend in India will grow from Rs 210crore in 2006 to Rs 2250 crore in 2009
• An IT services startup bags .25M US$ deal throughinternet
• A product startup acquires over 100 enterprisecustomers including Fortune 500’s without anymeeting
• A 2 year old used cars seller site drives over 200,000visitors per month
• A single person company in Mumbai makes over25,000 US$ per month
www.omlogic.com
Whizlabs in 2000
• 3 People with no clue about Selling• Rs 45,000/- (personal savings )
• Good Product for IT Professionals• No Customer
www.omlogic.com
Whizlabs in 2005
• One of the Global Leaders• 1M Unique Visitors in a niche community• Over 400,000 Users• Customers in over 130 Countries• Over 70 Enterprise Customers• 95% Revenue from Outside India• Yet, No Sales Team | No Visit Outside Delhi
“We don’t go anywhere, we reach everywhere!”
www.omlogic.com
The Turning Point…
• Jan 10, 2001: Launched Java certificationproduct
• Jan 28: Sold online to someone in US for 25$• August: Launched 2nd Product• And Whizlabs started…
www.omlogic.com
What’s the opportunity for me?
Internet has created a level playing field,independent of:
– Time– Distance– Capital
www.omlogic.com
But…
Being Online is NOT an Option
Your customers and competitors are alreadyonline. Do you want to be left behind?
www.omlogic.com
What is Online Marketing?
Online marketing is a way to get yourproduct/service/brand out there to the WorldWide Web of customers/users.
www.omlogic.com
Why Online Marketing?
• Pull Vs Push• Cost Effective• 24*7• Global Reach• Measurability• Scalable• Instant• Direct to Customer
www.omlogic.com
Is it only Sales & Marketing?
• Customer Satisfaction• Branding• Market Differentiation• Hiring• Market Research
www.omlogic.com
How do I choose the right vendor?
• Educate Yourself• Vendor Portfolio• Vendor’s Own Business• Customer References• Beware of False Promises
www.omlogic.com
Thank you!
Q & A [email protected]
presentation athttp://www.omlogic.com/presentations.html