The Art Of Story Telling In The Travel Industry

contextual story-telling HOW DO UX&CONTENT GET ALONG?

Omer Milwidsky REDEFINE.CO.IL omermilwidsky@gmail.com

UXI MEETUP, TLV November 2014

עומר מילויצקי (-;נעים להכיר

עומר מילויצקי

INNOVATION & DIGITAL STRATEGY

REDEFINE.CO.IL

UX IS EVERYTHING. EVERYTHING IS UX

UX

CONTEXT UX CONTENT

WHAT IS CONTENT STRATEGY?

WHAT IS CONTENT STRATEGY?

”A long term plan of creating, delivering and maintaining useful and valuable content for the users of your product, aka target audience…”

WHAT IS CONTENT?

• Text

• Visual (Images, Video)

• DATA

• Sound

• What about Augmented?

• what about TUCH?

:כדי שזה יצליח לשנות את הדרך שבה אנחנו

חושבים

מייצרים UX -שינוי תפיסת ה

Action Items

Is Their Value?

(-;! תודה

Omer Milwidsky

REDEFINE.CO.IL

@omermilwidsky

omermilwidsky@gmail.com