olympus quarterly report

OLYMPUS OLYMPUS QUARTERLY COVERAGE REPORT

TO: Susana Mora, Masanori Sako, Roberto Garcia, Stephanie Sherry, Jennifer Coluchi and Eric Zamora CC: Edward de Valle, Christine Martinez de Castro FROM: Tere Garcia DATE: April 15th, 2014 SUBJECT: Olympus Quarterly Coverage Report-Q4

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide Agency on behalf of Olympus from January 1, 2014 through March 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 87 TOTAL CIRCULATION: 62,458,979 TOTAL PR VALUE: $789,541.68 AVERAGE COST PER CLIP/ PER QUARTER: $9,075.19 EXECUTIVE SUMMARY During the last quarter, 3A/Worldwide increased editorial coverage for Olympus in its top priority markets and excelled in securing new market placements in countries such as Venezuela, Paraguay and Bolivia. Additionally, coverage in the Mexican Market increased by 17%. The results highlight consistent coverage throughout the region for the quarter and sustained brand awareness. Also, with five new camera launches in this last quarter: E-M10, SP-100, TG-850, TG-3 and SH-1, 3A/Worldwide has been able to increase Olympus visibility in the region, despite facing several challenges such as no new product line-up, no country distributors and pricing problems. Moving forward in Q1, the agency will help introduce the visionaries program into the region and work closely together with technology bloggers. This will help establish Olympus as the leader in the professional series category. 3A/Worldwide will shift its focus from technology publications to specialized photography publications. Furthermore, in order to increase visibility in the region the agency proposes a series of “mini-launches” throughout its five top priority markets: Argentina, Costa Rica, Peru, Colombia and Chile in a nine-month period. 3A/Worldwide will utilize editorial camera seeding and new camera reviews, to help maximize coverage and build closer relationships with editors throughout the region.

QUARTERLY MARKET BREAKDOWN

STRONGEST MARKET PER QUARTER: PERU During Q4, 3A Worldwide increased the percentage of coverage gained in Peru by 21%. 3A Worldwide has remained on strategy as Peru is the most important market for the brand, and the agency has succeeded in building the majority of press coverage from this market. MARKET WITH MOST ROOM FOR GROWTH PER QUARTER: Bolivia

Argentina 12%

Chile 5%

Central America 5%

Colombia 2%

Costa Rica 13%

Guatemala 2%

Mexico 17%

Pan Regional 10%

Peru 21%

Venezuela 3%

Dominican Republic 5%

Paraguay 3%

Bolivia 1%

Quarterly Market Breakdown of Coverage

MONTHLY MARKET BREAKDOWN IN Q4

QUARTERLY BREAKDOWN BY MEDIA TYPE

MEDIA TYPE ANALYSIS: During Q4, 3A/Worldwide succeeded in gaining comparable amounts of online

hits and a 22% increase in print hits. This displays the agency’s ability to secure both long lead and short

lead coverage for the brand to obtain maximum media exposure among its regions.

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2

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MONTHLY MARKET BREAKDOWN IN Q4

January February March

Online 74%

Newspaper 3%

Radio 1%

Magazine 22%

Quarterly Breakdown by Media Type

PRESS COVERAGE GRID

OLYMPUS QUARTERLY COVERAGE GRID

DATE OUTLET

TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE

MAGAZINE

December 2013

MAGAZINE PC World Lo mejor de la gran gala

Pan Regional

30,000 $23.500.00

December 2013

MAGAZINE PC World Los Mejores Productos de 2013

Pan Regional

30,000 $22,100.00

December 2013

MAGAZINE PC World

Mejores productos de 2013 guia de compras

Pan Regional

30,000 $24,650.00

January 2014

MAGAZINE Casa Galeria Imagen Profesional

Costa Rica 12,000 $23,630.00

January 2014

MAGAZINE Muy Interesante Tu Mejor Foto Argentina 65,000 $23,900.00

January 31,2014

MAGAZINE Blur Through lover's eyes

Central American

10,000 $22,600.00

February 2014

MAGAZINE Itwarelatam

Olympus presenta equipos para diferentes tipos de usuarios

Latin America

9,000 $22,350.00

February 2014


February 6,2014

MAGAZINE Somos Celebres Olympus con lo mas innovador en camaras

Costa Rica 217,640 $24,850.00

February 15,2014

MAGAZINE Nueva Lo nuevo Colombia 500,000 $26,400.00

March 2014

MAGAZINE Outdoors Stylus Tough TG-850 de Olympus

Chile 5,000 $28,635.00

March 2014

MAGAZINE Alpha Magazine Fotos de alta calidad

Central America

66,000 $21,200.00

March 2014

MAGAZINE El Economista Olympus SP-100 TG-850

Central America

57,000 $25,410.00

March 2014

MAGAZINE Forbes Centro America La Fotografia no volvera a ser igual

Central America

50,000 $30,600.00

March 2014

MAGAZINE Muy Interesante Cuerpos eran los de antes

Argentina 65,000 $25,850.00

March 2014


March 2014

MAGAZINE Ocean Drive Venezuela Olympus Venezuela 25,000 $30,245.00

March 2014

MAGAZINE Revista Vos

Olympus desarrolla dos lentes poderosos de la serie M. Zuiko Pro

Costa Rica 7,000 $26,800.00

March 2014

MAGAZINE Stuff Un super Zoom en serio Olympus SP-100

Mexico 162,000 $26,100.00

NEWSPAPER

February 1,2014

NEWSPAPER El Caribe Olympus lanza al mercado nueva camara

Dominican Republic

50,000 $18,200.00

February 3,2014

NEWSPAPER El Peruano Fotos y Wifi Peru 21,000 $16,800.00

March 25,2014

NEWSPAPER Prensa Libre Fotografías sin límite

Guatemala 160,000 $19,950.00

ONLINE

January 21,2014

ONLINE Jcmagazine.com Captura el amor con la nueva Olympus Stylus 1

Peru 513,433 $3,250.90

January 22,2014

ONLINE Channelnewsperu.com

Imágenes de alta calidad con la nueva STYLUS 1 de Olympus

Peru 3,170,113 $3,360.90

January 22,2014

ONLINE Tecnowebstudio.com

Captura el mes del amor con la nueva Olympus Stylus 1

Perú 951,374 $4,458.90

January 23,2014

ONLINE Ansia.cl Stylus 1 Chile 785,734 $4,350.80

January 23,2014

ONLINE Technocracia.com Olympus lanza nueva camara Stylus 1

Costa Rica 931,725 $3,963.45

January 23,2014

ONLINE Tecnologia100.com La nueva Olympus Stylus 1

Dominican Republic

170,108 $2,980.70

January 23,2014

ONLINE Zafari.cl Captura el amor con la nueva Olympus Stylus 1

Chile 7,772,858 $5,980.70

January 28,2014

ONLINE Arumbear.com Captura el AMOR con la nueva Olympus Stylus 1

Venezuela 1,005,711 $4,650.79

January 28,2014

ONLINE Entornointeligente.com Captura el AMOR con la nueva Olympus Stylus 1

Venezuela 23,326 $4,259.78

January 28,2014

ONLINE Tecnologiard.com Nueva Olympus Stylus 1

Dominican Republic

4,484,048 $3,200.12

January 28,2014

ONLINE Turevista.com.do Regalo para este dia tan especial

Dominican Republic

5,733,065 $4,690.80

January 29,2014

ONLINE Flashcr.com

Olympus SP-100EE, toda la información acerca de la nueva bridge con mira telescópica

Costa Rica 1,156,569 $3,430.69

January 29,2014

ONLINE Flashcr.com

Olympus TG-850, la nueva «todoterreno» Tough

Costa Rica 1,156,569 $3,895.46

January 29,2014

ONLINE Technochatnews.com Conoce la nueva Olympus SP-100

Costa Rica 5,840 $3,900.26

January 29,2014

ONLINE Tecnogeek.com Olympus SP 100, zoom de 50X y una mira de arma

Argentina 188,958 $3,364.29

January 29,2014


Olympus OM-D E-M10, nueva cámara fotográfica sin espejo

Perú 951,374 $4,230.14

January 30,2014

ONLINE Agenciaorbita.org

Un nuevo significado de duradero la Olympus® Stylus Tough TG-850 añade un lente súper gran angular y un LCD articulado

Peru 1,612,940 $3,120.93

January 30,2014


Lanzamiento de la nueva cámara digital E-M10 de Olympus

Peru 3,170,113 $3,569.90

January 30,2014

ONLINE Lanacion.com.py Olympus E-M10, la súper compacta

Paraguay 53,396 $5,360.90

January 30,2014

ONLINE Serperuano.com

Lanzamiento Mundial -La nueva era digital con Olympus

Peru 368,918 $3,690.75

January 30,2014

ONLINE Tecnologiabit.com Cámara Olympus SP- 100 cuenta con zoom de 50x

Argentina 238,429 $3,856.97

January 30,2014

ONLINE Tecnologiabit.com Olympus anuncia la cámara Stylus Tough TG- 850

Argentina 238,429 $3,775.92

January 31,2014


Nueva Olympus SP-100, Una moderna cámara fotográfica con SuperZoom

Perú 951,374 $4,426.98

February 1,2014

ONLINE Bytetotal.com

Olympus OM-D E-M10, una cámara Mirrorless más pequeña y económica

Mexico 290,502 $4,230.41

February 1,2014

ONLINE Tecnodiva.com Olympus TG-850 una camara todoterreno

Mexico 35,530 $3,896.45

February 2,2014

ONLINE Tecnodiva.com Olympus OM-D E-M1

Mexico 35,530 $3,789.64

February 2,2014

ONLINE Tecnodiva.com

Olympus SP-100 camara bridge con mira telescopica

Mexico 35,530 $3,963.14

February 4,2014

ONLINE Photoblogmgz.blogspot.com

Vive a Través de PhotoBlog el Lanzamiento Mundial de 3 Nuevas Olympus

Paraguay N/A $2,100.42

February 5,2014

ONLINE Cioperu.pe Tres nuevos modelos

Peru 364,405 $3,336.87

February 6,2014

ONLINE 90mas10.com Nueva Olympus Stylus 1

Argentina 332,777 $4,875.61

February 8,2014

ONLINE Elfinancierocr.com Novedades tecnológicas

Costa Rica 39,287 $3,411.20

February 10,2014

ONLINE Eldiario.net Olympus SP-100EE

Bolivia 41,111 $3,225.74

February 11,2014

ONLINE Arroba.com.mx Byte Podcast 412 Linux para niños y Angry Birds Go!

Mexico 142,263 $4,748.90

February 11,2014

ONLINE Luhho.com

La nueva Olympus SP-100 es la cámara ideal para captar la acción a larga distancia

Pan regional 1,102,661 $6,258.70

February 11,2014

ONLINE Luhho.com

La nueva Olympus Stylus TG-850 cuenta con un lente súper gran angular y pantalla LCD articulada

Pan regional 1,102,661 $6,663.21

February 11,2014

ONLINE Luhho.com

Olympus amplía la línea de cámaras OM-D con la nueva y extremadamente compacta E-M10

Pan regional 1,102,661 $6,485.74

February 13,2014

ONLINE Itwarelatam.com

Olympus presenta equipos para diferentes tipos de usuarios

Latin America

572,973 $3,285.97

February 13,2014

ONLINE Todo-peru.com Captura el AMOR con la nueva Olympus Stylus 1

Peru 479,351 $2,147.20

February 14,2014

ONLINE Culturageekradio.com

Olympus anuncia el desarrollo de 2 lentes de la serie M.ZUIKO PRO

Argentina 625,462 $3,021.74

February 16,2014

ONLINE M.swagger.mx

Nuevas Camaras Olympus para los amantes de la fotografia

Mexico 83,068 $4,741.03

February 16,2014

ONLINE Multipress.com.mx Olympus se posiciona en la Nueva Era

Mexico 22,858 $3,693.47

February 17,2014

ONLINE Creativanewsletter.com Realiza Multilanzamiento Olympus

Mexico 185,902 $3,653.07

February 18,2014

ONLINE Technochatnews.com

Dos lentes de la serie M.Zuiko Pro de Olympus en desarrollo

Costa Rica 5,840 $2,963.13

February 19,2014

ONLINE Pixeloscopio.com.ar

Olympus TG-850, nueva cámara compacta todoterreno

Argentina 1,028,601 $4,260.88

February 19,2014

ONLINE Tecnologia21.com

Dos Lentes de La Serie m.zuiko Pro de Olympus en Desarrollo

Peru 41,155 $3,045.90

February 19,2014

ONLINE Techgames.com.mx

La nueva generación de Olympus Stylus Tough

Mexico 747,904 $4,635.80

February 22,2014

ONLINE Jcv-solutions.com

Olympus TG-850, nueva cámara compacta todoterreno

Colombia 491,712 $5,600.52

February 19,2014

ONLINE Techgames.com.mx Stylus SP-100 con el mejor Zoom de Olympus

Mexico 747,904 $4,680.90

March 18,2014

ONLINE Tecnolife.larepublica.net Nueva Olympus con vista de águila

Costa Rica 72,850 $4,077.29

March 19,2014

ONLINE Ansia.cl Olympus Stylus Tough TG-850

Chile 785,734 $5,877.16

March 21,2014

ONLINE Agenciaorbita.org

Un nuevo significado de duradero La Olympus® Stylus Tough TG-850 añade un lente súper gran angular y un lCD articulado

Peru 1,612,940 $3,147.66

March 21,2014

ONLINE Generaccion.com

La Olympus® Stylus Tough TG-850 añade un lente súper gran angular y un LCD articulado

Peru 50,095 $3,488.50

March 21,2014

ONLINE Photoblogmgz.blogspot.com

Los Nuevos Caballos de Batalla de Olympus, sus Nuevas Lentes M. Zuiko Pro

Paraguay N/A $2,852.00

March 21,2014

ONLINE Tecnews.pe

Olympus presenta su cámara sumergible de alta duración TOUGH STYLUS TG-850

Peru 722,270 $3,402.33

March 22,2014

ONLINE Jcmagazine.com

Olympus presenta su nueva camara todo terreno

Peru 513,433 $4,122.77

March 23,2014

ONLINE Enterese.net

Olympus Stylus Tough TG-850 añade un lente súper gran angular

Peru 207,717 $3,658.01

March 24,2014


OLYMPUS presenta la STYLUS TOUGH TG-850

Peru 3,170,113 $4,633.89

March 25,2014

ONLINE Culturageekradio.com

Nueva Olympus Tough 850 Una cámara todo terreno

Argentina 625,462 $6,500.22

March 25,2014

ONLINE Pcworldenespanol.com

La Olympus TG-850 es la compañera ideal para una vacaciones llenas de adrenalina

Pan Regional 147,223 $7,653.90

March 25,2014

ONLINE Prensalibre.com Fotografías sin límite

Guatemala 73,229 $3,088.63

March 26,2014

ONLINE Isopixel.net Nueva Olympus Stylus Tough TG-850

Mexico 13,718 $4,745.33

March 26,2014

ONLINE Revistaupdate.com Una cámara Primavera-Verano

Mexico 1,773,496 $4,659.32

March 27,2014

ONLINE Engeeklopedia.com

La Tough-850 de Olympus, una camara todo terreno

Mexico 5,600,107 $4,854.05

March 31,2014

ONLINE Tecnolife.larepublica.net Cámara todo terreno sale al mercado

Costa Rica 72,850 $4,023.95

BROADCAST

February 11,2014

RADIO Bite Station Byte Podcast 412 Mexico 24,050 $14,200.00

Total Reach: 62,458,979 $789,541.68

*Please note that all clips are included as an addendum to this PR

OLYMPUS PRESS COVERAGE ADDENDUM January 1, 2014 – March 31, 2014

December 2013 Circulation: 30,000

January 2014 Circulation: 12,000

January 2014 Circulation: 65,000

January 31, 2014 Circulation: 10,000

February, 2014 Circulation: 9,000

February 2014 Circulation: 65,000

February 6, 2014 Circulation: 217,640

March 2014 Circulation: 5,000

March, 2014 Circulation: 50,000

March 25, 2014 Circulation: 160,000

January 21, 2014 UMV: 513,433

January 22, 2014 UMV: 3,170,113

January 22, 2014 UMV: 951,374

January 23, 2014 UMV: 785,734

January 23, 2014 UMV: 931,725

January 23, 2014 UMV: 170,108

January 23, 2014 UMV: 7,772,858

http://www.zafari.cl/

January 28, 2014 UMV: 1,005,711

January 28, 2014 UMV: 23,326

January 28, 2014 UMV: 4,484,048

January 28, 2014 UMV: 5,733,065

January 29, 2014 UMV: 1,156,569

January 29, 2014 UMV: 5,840

January 29, 2014 UMV: 188,958

January 29, 2014 UMV: 951,374

January 30, 2014 UMV: 1,612,940

January 30, 2014 UMV: 3,170,113

January 30, 2014 UMV: 53,396

January 30, 2014 UMV: 368,918

January 30, 2014 UMV: 238,429

January 31, 2014 UMV: 951,374

February 1, 2014 UMV: 290,502

February 1, 2014 UMV: 35,530

February 2, 2014 UMV: 35,530

February 4, 2014 UMV: N/A

February 5, 2014 UMV: 364,405

February 6, 2014 UMV: 332,777

February 8, 2014 UMV: 39,287

February 10, 2014 UMV: 41,111

February 11, 2014 UMV: 142,263

February 11, 2014 UMV: 1,102,661

February 13, 2014 UMV: 572,973

February 13, 2014 UMV: 479,351

February 14, 2014 UMV: 625,462

February 16, 2014 UMV: 83,068

February 16, 2014 UMV: 22,858

February 17, 2014 UMV: 185,902

February 18, 2014 UMV: 5,840

February 19, 2014 UMV: 1,028,601

February 19, 2014 UMV: 41,155

February 19, 2014 UMV: 747,904

February 22, 2014 UMV: 491,712

February 26, 2014 UMV: 747,904

March 18, 2014 UMV: 72,850

March 19, 2014 UMV: 785,734

March 21, 2014 UMV: 1,612,940

March 21, 2014 UMV: 50,095

March 21, 2014 UMV: N/A

March 21, 2013 UMV: 722,270

March 22, 2014 UMV: 513,433

March 23, 2014 UMV: 207,717

March 24, 2014 UMV: 3,170,113

March 25, 2014 UMV: 625,462

March 25, 2013 UMV: 147,223

March 25, 2014 UMV: 73,229

March 26, 2014 UMV: 13,718

March 26, 2014 UMV: 1,773,496

March 27, 2014 UMV: 5,600,107

March 31, 2014 UMV: 72,850

February 11, 2014 Viewership: 24,050

Segment Duration: 33:00 Minutes. Radio Station: Byte Podcast 412

olympus quarterly report

Documents

editorial coverage

consistent coverage

percentage of coverage

q4 quarterly breakdown

important market

mexican market

majority of press coverage

short lead coverage