olympus pro case study

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  • 1. Olympus Imaging IndiaSocial Media Campaign by Buzzinga

2. Social Media Mandate Embolden the awareness for Olympus India Creating a buzz around Olympus products, the OM-D series(Phase 1 April August 2012) Encouraging digital media influencers to actively participate inour activities Maintaining a strong presence on Social Media through fan &follower engagements 3. facebook.com/olympusproHOW WE LEVERAGED 4. Facebook Roadmap Sharing of lifestyle content pertaining to photography Giving away photography tips to provide assistance tobudding photographers Getting our fans acquainted with Olympus other globalcommunities Encouraging the fans to share their photography work with usand appreciating it 5. Content & EngagementDiscussing subjects features Discussing image composition 6. Photography Tips 7. Offline EventsPublicizing the event on Social media 8. Topical UpdatesNational Geographic Magazinearchive October 1978A Gorilla with an Olympus OM1 9. Creatives Custom Cover Picture Creation of customizedstatic anddynamic tabson Facebook 10. Fan Photos 11. twitter.com/OlympusProIndia OPTIMIZATION 12. Twitter Roadmap Creating a buzz around Olympus products Reaching out to the Olympus users on twitter Encouraging the followers to share their photography workwith us; sharing it with the entire community Following eminent people from the field and introducingthem community 13. Conversations 14. pinterest.com/olympusindia/ OPTIMIZATION 15. Dedicated Pinboards Providing aplatform to fans to share theirphotographyworkUsing the trendy tallSharing the infographics styledvarious reviews representation to help people about theunderstand the Mobile productsApplication Mechanism 16. BLOGGER OUTREACH PROGRAM 17. Reviewers Ankit Vengurlekar RJ Ankit, BIG FM Shiv Ahuja Editor, Photography & Music,LittleBlackBookDelhi.com GQ India.com 18. Online ReputationManagement Daily monitoring of the internet (Social Networking sites,Search engines & Forum) for sentimental mentions Recommending suggestions for tackling the negativementions and inducing positivity Using the internet as a digital Customer RelationshipManagement tool 19. Social Media Success With an organic growth of over 1000 likes per month the fanpage has 18,700 likes Viral impressions shooting beyond 1,00,000 each month 100+ retweets & mentions received individually every month A total of 106 followers On an avg. our customized #tags; #OMDFacts OMDSupport reaches over to 2,500 users Our Pinterest channel is one of the strongly present cameramanufacturing brand 20. THANK YOU