olivepaste3
DESCRIPTION
Greece (Kalampaka), 3st part of portfolioTRANSCRIPT
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Kalampaka Senior High School
EYEEnterprising
Young Europeans
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2
Who we are:
Papageorgiou ElizaPappas KostasXanthis BillMessiari Christina
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Marketing plan
…after planning the product, it’s time to organize and create the
marketing strategy for our company…
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Marketing Plan
The main idea of the marketing plan is to launch our product to the Market and the consumer.
For this, we need to consider the 4P theory.
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Marketing Plan
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Marketing Plan: Product
The benefit for the customer from buying our product should be considered first.
and detailed research in this area is important.
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Marketing Plan:Price
The next important “P” is the pricing strategy.
If we set the price too high, we might face a stronger resistance from the market in buying the product.
If we set the price too low, we might create a negative low-quality image for the product.
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Marketing Plan: Price
Our product will cost about 3,50 € . After two years our profit will be 124,30 € with estimated sales of 230 units.
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Marketing Plan: Place
The word place indicates where our product should be sold so that customers can easily purchase it.
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Marketing Plan: Promotion
Promotional Proposal Cater for hotels Create an appealing logo Inform customers about alternative ways of using
olive pasta Make a food related celebrity the central face of our
campaign
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Marketing Plan: Promotion
Sponsor cooking/food TV shows Organize cooking competitions Participate in bazaars and other community festivals
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Marketing Plan: Promotion
Promote through Facebook ,Twitter etc. Advertise on TV, internet and in press
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Marketing Plan: Promotion
Promote in supermarkets Make offers including handy freebies with purchase Cooperate with other established, successful brands
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Thank you