ole emil johnsen @ young retailers - oiw
DESCRIPTION
Ole Emil Johnsen (tidligere Coltpr) nå Gambit, foredrag under Oslo Innovation Week 2010.ROI i sosiale medierTRANSCRIPT
![Page 1: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/1.jpg)
ROI I SOSIALE MEDIER Oslo Innovation Week – Young Retailers – Uforutsigbare kunder; en myte om sosiale
medier?
Ole Emil Johnsen - 19. oktober 2010
![Page 2: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/2.jpg)
1
UNITED AIRLINES BREAKS GUITARS
![Page 3: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/3.jpg)
2
9,370,000 views på YouTube
12,000,000 treff i Google
Massiv omtale
På 4 uker:
Sank aksjekursen 10 %
Tilsvarende $ 180.000.000
Eller:
51.000 nye gitarer
![Page 4: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/4.jpg)
3
![Page 5: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/5.jpg)
4
![Page 6: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/6.jpg)
5
![Page 7: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/7.jpg)
6
RETURN ON INVESTMENT
RETURN ON ENGAGEMENT
ELLER
![Page 8: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/8.jpg)
7 CC by KaVass
![Page 9: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/9.jpg)
8 CC by Intersection Consulting
![Page 10: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/10.jpg)
9
”Totalt solgte bu-kkene for 409.072,-‐ eks. mva. De=e er fak-sk en økning på 217 % fra samme dag året før (23.01.09). Jeg er stolt av at Stormberg har kunder som bryr seg og s-ller opp!”
![Page 11: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/11.jpg)
10
INNEN UTGANGEN AV 2009 HADDE DELL GENERERT SALG
FOR $ 6.5 MILLIONER FRA TWITTER ALENE.
CC by Pink Sherbet Photography
![Page 12: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/12.jpg)
11
15 %
2X LEAD
250 VS 6000 KR
![Page 13: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/13.jpg)
12
![Page 14: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/14.jpg)
13
![Page 15: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/15.jpg)
14
HVORFOR SKIFTER KUNDEN
LEVERANDØR?
0 10 20 30 40 50 60 70 80
Oppmerksomhet
Behov
Service
Bekjente
![Page 16: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/16.jpg)
15
![Page 17: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/17.jpg)
16
VAIL RESORT EPIC MIX APP
![Page 18: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/18.jpg)
17
ROE - Return Of Engageme
nt
![Page 19: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/19.jpg)
18
![Page 20: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/20.jpg)
19
![Page 21: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/21.jpg)
20
![Page 22: Ole Emil Johnsen @ Young Retailers - Oiw](https://reader034.vdocuments.mx/reader034/viewer/2022051412/549e874cb37959af618b4740/html5/thumbnails/22.jpg)
21
Ole Emil Johnsen www.gambit.no
Kontakt meg på:
Mobil: +47 986 36 858
Twitter, Facebook, Linkedin, Slideshare
+ 101 andre sosiale medier:
@oejohnsen E-post: [email protected]