older generations embrace mobile as local shopping companion
DESCRIPTION
According to the results of a new consumer survey conducted by Thrive Analytics and released today by the Local Search Association, older generations — including Boomers and Seniors — are embracing mobile as a local shopping companion. Local marketers should take note of the growing importance of mobile across all age groups, including Boomers and Seniors, and the various ways in which mobile usage and preferences are uniform across generations.TRANSCRIPT
