old media vs. new media
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Old Media vs New Media: It's just media!TRANSCRIPT
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@ThomasHynes#prnedu
New Media vs. New Media vs. Old MediaOld Media How to apply tested How to apply tested
communication methods to communication methods to new medianew media
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@ThomasHynes#prnedu
Thomas HynesThomas Hynes
Manager, Blogger Manager, Blogger RelationsRelations
@thomashynes@thomashynes
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@ThomasHynes#prnedu
Jian DeLeonJian DeLeon
Staff Writer at Staff Writer at Complex MagazineComplex Magazine
@jiandeleon@jiandeleon
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@ThomasHynes#prnedu
Thomas MialeThomas Miale
Director, Director, Multimedia Multimedia Engagement, Engagement, MultiVuMultiVu
Blogger: Blogger: notafoodie.comnotafoodie.com
@tmiale@tmiale
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@ThomasHynes#prnedu
The Old GuardThe Old Guard
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@ThomasHynes#prnedu
The New GuardThe New Guard
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@ThomasHynes#prnedu
It’s Just MediaIt’s Just Media
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@ThomasHynes#prnedu
Blog Posts Indexed in Last Blog Posts Indexed in Last 24 Hours24 Hours
1,085,9071,085,907
Source: TechnoratiSource: Technorati
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@ThomasHynes#prnedu
Total Number of Total Number of Identified BlogsIdentified Blogs
169,467,575169,467,575
Source: TechnoratiSource: Technorati
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@ThomasHynes#prnedu
New Blogs in Last 24 New Blogs in Last 24 HoursHours
171,022171,022
Source: TechnoratiSource: Technorati
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@ThomasHynes#prnedu
The Reach of the The Reach of the BlogosphereBlogosphere
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@ThomasHynes#prnedu
SF Gate TrafficSF Gate TrafficLast 6 MonthsLast 6 Months
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@ThomasHynes#prnedu
SFist.com TrafficSFist.com TrafficLast 6 MonthsLast 6 Months
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@ThomasHynes#prnedu
But Do Blogs Matter?But Do Blogs Matter?Ask Congressman LeeAsk Congressman Lee
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@ThomasHynes#prnedu
Gawker TrafficGawker TrafficLast 6 MonthsLast 6 Months
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@ThomasHynes#prnedu
The Mom Family The Mom Family BloggersBloggers
Nearly 4 million Nearly 4 million strongstrong
77% will write about 77% will write about brands they likebrands they like
14% will write about 14% will write about brands they don’t likebrands they don’t like
Source: TechnoratiSource: Technorati
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@ThomasHynes#prnedu
Where Bloggers BlogWhere Bloggers Blog
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@ThomasHynes#prnedu
Bloggers Won’t BiteBloggers Won’t Bite
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@ThomasHynes#prnedu
Read the BlogsRead the Blogs
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@ThomasHynes#prnedu
Bad Engagement Bad Engagement
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@ThomasHynes#prnedu
Have a ConversationHave a Conversation
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@ThomasHynes#prnedu
Good EngagementGood Engagement
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@ThomasHynes#prnedu
TakeawaysTakeaways
Don’t be afraid of blogs Do your research Don’t spam Be helpful Be relevant Have a conversation It’s still just media
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@ThomasHynes#prnedu
Questions?Questions?
Did we miss something? Shoot us a line.
Tom Miale @tmiale Jian DeLeon @jiandeleon Thomas Hynes @thomashynes