old and new ads compared: how has advertising evolved?
TRANSCRIPT
![Page 2: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/2.jpg)
• Brands among TOP 50 (accordingto Forbes’ ranking)
• Focus on brands more than 70 years old
• Comparaison of same productline when possible
• The ad selection is based on order of appearance
Methodology
![Page 3: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/3.jpg)
Coca-Cola
TODAY: The bottle has become the central object of attention in the ad.
![Page 4: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/4.jpg)
Louis Vuitton
Today : Everything is suggested rather than explained
![Page 5: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/5.jpg)
BMW
Today : the car has changed but the layout hasn’t.
![Page 6: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/6.jpg)
Mercedes-Benz
Today : A massive and powerful image has replaced a leaflet-like ad.
![Page 7: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/7.jpg)
Gillette
Today : Beckham has replace Kojak but the Man is still central to the ad.
![Page 8: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/8.jpg)
Pepsi
Today : The product has gained in size and centrality, but the star is stillthe woman
![Page 9: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/9.jpg)
Nestlé
Today : No more blabla. The color identity is the central piece of the advertising message.
![Page 10: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/10.jpg)
L’Oréal
Today : except the b&w colors, the message hasn’t evolved much in itsform. Still short and the woman is the star rather than the product.
![Page 11: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/11.jpg)
Audi
Today : Emotions and visual power have replaced technical explanations.
![Page 12: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/12.jpg)
Ford
Today : Everything is suggested rather than explained
![Page 13: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/13.jpg)
Danone
Today : Like in the past , the product is king. The message conveyed today is more subtle and words have disappeared
![Page 14: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/14.jpg)
Hermes
Today : No more words. The specialties of the house Hermes are not mentioned anymore. It’s the Hermes universe which is evoked.
![Page 15: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/15.jpg)
Pampers
Today : The ads are still functional and texts is there to reassure on the actual “performances” of the product. The baby is nowadays the star.
![Page 16: Old and new ads compared: how has advertising evolved?](https://reader030.vdocuments.mx/reader030/viewer/2022032421/55a7891d1a28ab70188b4936/html5/thumbnails/16.jpg)
• Marketing agency accredited by Belgium’s federal authorities
• 50% B2B / 50% B2C
• 80% SME / 20% Large corporations
• Expertise :
– Satisfaction & Loyalty
– Market research and marketing strategy
– Profitability analysis
• Sectors served : Hospitality, Logistics, Retail, Fashion, IT
IntoTheMinds