oic open innovation community welcome pack · oic –open innovation community welcome pack. 2 what...
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What is open innovation
Open Innovation is the use of purposive inflows and outflows of
knowledge (and resources) to accelerate innovation.
Source:Henry William Chesbrough (2006) "Open Innovation: The New Imperative for Creating
and Profiting from Technology“
http://openinnovation.berkeley.edu/
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Why open innovation
• Knowledge is so broad that cannot reside in one
single organization
• Creativity is a social phenomenon
• Everything is changing, while organizations are rigid
• Best people are not working for our organization
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Crowd
Goals of the open innovation community
• Accelerate innovation through collaboration
• Create a trusted community where different companies may
collaborate using an ‘open innovation’ approach.
OPEN INNOVATION COMMUNITY
Suppliers, Partners, Clients
Company
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What do we mean for ‘trusted’?
• Trusted means:
• Similar: people working in product or service innovation
(with a technical or marketing role)
• Same goals: accelerate product and service innovation
• Proactive approach toward open innovation
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Why an open innovation community?
• Interactions with a trusted community is safer, easier
and more efficient than interactions with unknown
people in the crowd
• The network effect: the wider is the community, the
bigger is the collaboration power
• Only very big companies may invest in manage
their own open innovation community
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How does it work?
Each participant may
start a challenge
Other participants may respond to
challenges
I am
looking
for…
Challenge
VERY SIMPLE:
• No bureucracy
• No fees
• No commitment
• No time wasted
An open project may
be launched
OP
1 2
3
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Different types of challengesIDEA CHALLENGE
Each participant may
start a challenge
Other participants may respond to
challenges
I am
looking
for…
IDEA CHALLENGE
Email with high level description of the idea
Idea pre-
qualification
Proponents of pre-qualified ideas
are contacted by the company
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Different types of challengesOPEN PROJECT CHALLENGE
Each participant may
start a challenge
Other participants may respond to
challenges
I am
looking
for…
OPEN PROJECT CHALLENGE
Expression of interest
The open project launch meeting is set
up between interested participants to
understand the challenge and to
confirm the interest to proceed
An open project is launched, with
defined goals, resources and
deadlines
OP
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Different types of challengesSURVEY CHALLENGE
Each participant may
start a challenge
Other participants may respond to
challenges
I am
looking
for…
OPEN PROJECT CHALLENGE
Respond to survey
Share results
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What is a challenge
Challenge <title>
Type of challenge <open project, idea, survey>
Challenger<name of the person, company or
anonymous>
Context<describe the reasons that originated the
launch of the challenge>
Goal<describe the expected business results of the
challenge>
Looking for<describe exactly what the challenger is
looking for>
Deadline <deadline for answers>
Contacts <email address for more info or answers>
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How to launch a challenge
• If you want to launch a signed challenge to the whole community, you just
need to start a discussion in the OIC group in Linkedin.
• If you want to launch an anonymous challenge or a challenge only to
selected participants, just send an email to [email protected] and you
will be contacted in order to define and launch your challenge
• For any type of support in launching challenges, please contact info@open-
innovation.it
• Remember: the more you will be precise defining ‘goals’ and ‘looking for’, the
higher will be the probability to find open-partner for your challenge.
SIGNED ANONYMOUS
TO THE WHOLE
COMMUNITY
TO SELECTED / ONE
PARTICIPANTS
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When is it useful to launch a new challenge?
Quickly reach new
business opportunities
while increasing the
internal knowledge
Grow an existing line
of business with
external knowledge
and ideas
Explore completely
new sectors or
technologies
reducing time, costs
and risks
Share internal
competence for
applications in other
businesses
BU
SIN
ESS IM
PO
RTA
NC
E
INTERNAL COMPETENCE
+-
+-
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TRANSITION
AD HOC
AGREEMENT
BETWEEN
PARTICIPANTSEASY AND FREE
What happens then
REALIZE IDEAS
LAUNCHE THE
OPEN PROJECT
IDEA CHALLENGE
LAUNCH
CHALLENGECOLLECT IDEAS SELECT IDEAS
BUILD AGREEMENT
WITH IDEA SENDERS
LAUNCH
CHALLENGE
COLLECT
EXRPESSIONS OF
INTEREST
RUN THE OPEN
PROJECT LAUNCH
MEETING
BUILD AGREEMENT
WITH PARTICIPANTS
DISTRIBUTE
RESULTS
LAUNCH
CHALLENGE
COLLECT
ANSWERS
SUMMARIZE
RESULTS
OPEN PROJECT CHALLENGE
SURVEY CHALLENGE
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Why join the OI Community?
• Be inspired
• See challenges, understand trends
• Participate
• Provide ideas and suggestions
• Find new business opportunities
• Be open for challenges: participate in open projects
• Launch challenges
• Collect ideas
• Launch open projects in order to accelerate the innovation of your products and services portfolio
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Who can join the community?
• People and companies with the following
characteristics:
• willing to use an open innovation approach to accelerate
innovation
• Having a marketing or technical role in manufacturing or
service companies
• Every participant is encouraged to help the growth
of the community inviting people with these
characteristics
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Does the participation to the OI Community require
a company commitment?
• THE OI Community is a community of people, so no
company commitment is required to join the
community
• Every action in the easy and free stage may be
done at personal or company level
• Further actions should be agreed between
participants
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What should I do when joined the OI Community?
• NOTHING!
• You are not required to participate in any activity
• No fees are required
• You just need to enjoy the ideas and the
opportunities coming from the community
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How to join the community
• Join the ‘OIC – Open Innovation Community’ group
on Linkedin
• Why linkedin:
• It is a global and trusted network where people cannot
mistify their identity and professional role
• Provides basic functionalities to manage the community (registration, mailing, discussions, comments…)