OH, MY BOT!Babel Camp 2016

WHY IS THERE A HYPE ABOUT

BOTS?

WHY DO WE TALK ABOUT

BOTS?Millennials running away from FB Communication via “private” networks

900MILLION MAU

2. MOST POPULAR iOS APP,

THE FASTEST GROWING APP IN 2015

50MILLION COMPANIES

AND OTHER BUSINESSES

60BILLION MESSAGES

60BILLION MESSAGES

A DAY

11 000BOTS CREATED SO FAR

WHAT ARE THEY AND HOW CAN

THEY HELP?

WHAT ARE BO(O)TS?

WHAT ARE BOTS?

HOW TO TALK TO A BOT?

HTTP://M.ME/CNN

HTTP://M.ME/KAYAK

HTTP://M.ME/HIPONCHO

HAVE YOU TRIED SOME?

WHY TO HAVE A BOT?

TO SELL THE OBVIOUS ONE.

WHY TO HAVE A BOT?

TO COMMUNICATE EASIER AND FASTER

Customer care, creating your personalized feed of news, etc.

WHY TO HAVE A BOT?

TO ENTERTAIN

Use bots in creative ways increasing fans interaction, building brand loyalty.

BOT SPECIAL POWERS

Poncho’s human like interactions

(emotional index).

Communication just through emojis

(bots can answer with img, gifs, etc.)

LET ME INTRODUCE YOU

TO OUR STARS…TRIAD BOTS

Snůp Bot – the brand builder

Overbot – the

sales machine

Hi, I am Overbot.

Lets make some

deals.

HOW DOES HE COMMUNICATE

SOME NICE NUMBERS

Talking to

2 235 people

242 367 Messages sent to

each other

OVER BOT IS FUNNY

Suggested

2 496funny domains

Told

7 045jokes

DID PEOPLE LIKE TO TALK TO

HIM?

One person sent

34messages on average,

sure they do

MOST IMPORTANTLY

7 834 verified domains,

237 daily

3 506verified .eu domains,

106 daily

PR

WHAT HAPPENS AFTER THE

CAMPAIGN?

WHY IS MESSENGER BOT

WORTH IT?

IT IS COOL AND INNOVATIVE

AUTOMATIZES AND SUBSTITUTES

HUMAN WORK

ANOTHER SELLING CHANNEL

THE 1ST RAPPING

BOT IN THE CZECH

REPUBLIC

THE ORIGIN OF SNŮP BOT

To celebrate 200k fans

on O2 Facebook page

To give out presents

to all the fans

To bring up the fun!

GET TO KNOW SNŮP BOT

OUR LEARNINGSAND RECOMMENDATIONS

DEVELOPER +

COPYWRITER = ❤️

KNOW YOUR

AUDIENCE

KNOW YOUR BOT‘S

PERSONA AND TONE OF

VOICE

SET UP YOUR KPI’S

AND GOALS

ESTIMATE YOUR

TRAFFIC AND ADJUST

THE SERVER

THINK ABOUT

DIFFERENT VERSIONS

OF MESSENGER

TESTING, TESTING,

TESTING!

As you launch the bot, the fun just begins!

Be on guard to make immediate improvements

Get ready for dirty haters!

Know that the bot is not perfect

but love him as much as you can!

BECAUSE PEOPLE MAY FALL IN LOVE WITH

HIM, TOO

BECAUSE PEOPLE MAY FALL IN LOVE WITH

HIM, TOO

RESULTS

4 126 people sent message to

O2 during 7 days

RESULTS

3 555 of them

picked Snůp bot

RESULTS

2 090 people

finished the song

and received the

present

DO YOU WANT TO TRY IT OUT?

m.me/snupbottest

TRIAD BOTS

Snůp Bot – the brand builder

Overbot – the

sales machine

DO YOU WANT TO JOIN US?

We are looking for Social Media Brand Manager!

Tag us on Instagram or Twitter with #triadbeerjobs

And, let’s grab a beer together?