ogdc 2013 zing me mobile
TRANSCRIPT
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ZingMe Mobile Platform
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Contents
Challenges For Developers
ZingMe Mobile Platform – Mobile SDK
ZingMe Mobile Platform - Distribution
Mobile – Potential platform for Developers
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MOBILE Potential platform for
Developers
Mobile Platform
Challenges
ZingMe Mobile SDK
Distribution
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ZingMe Web Open Platform:
• ZingMe: published in
08/2009
• Web Open Platform: 2010
• Cross-language : PHP,
JAVA, C#, C++
• A30 : 8M - A1 : 2M
• App/Game : 400+
• Tranx volume: 100B /
month
Based on Zing Me Web Platform
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What are mobile’s potentials?
Mobile potential :
• Spend time more and more on mobile
• Smartphone user: 8M• Smartphone’s price is cheap.
• OS platforms : Android, iOS, Windows Phone,
BlackBerry
• Mobile user can approach new app/game
easily. Mobile
FiRST
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Challenges for Developers
Mobile Platfor
m
Challenges
ZingMe Mobile SDK
Distribution
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Challenges
User Authen
ti-cation
Challenges for mobile app/game developers
Social/Viral
Distribu-tion
Payment
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Challenges – User Authentication
Keep User Data
Payment
SocialFeatur
es
Cross platfor
m
Authentication
(Identify user)
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What will you think about this user authentication style?Login
Don’t have account
Complicated Hard to remember
Register
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Most popular accounts in Vietnam
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ChallengesSocial / Viral
features
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Integrate Social/Viral feature help
Easy expand SNS feature
Get new user with 0$ cost
Improve retention rate
Keep user more closer
Some game integrate SNS features but not enough
Integrate Social Platform help
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Challenges - Monetization
MONETIZATION
Charge by download: not suitable in Vietnam
• SMS + telco : difficult to connect to telco & get low negotiation’s success rate.• More effor to connect different payment system
• In-App purchase Apple, Google wallet: don’t allow in Vietnam
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NEED AN ALL-IN-ONE
PAYMENT SOLUTION
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Challenges – Distribution
How to distribute mobile application with “0 $” cost
-> “BIG PROBLEM”?
• Official place, make safe for user.
• Isn’t useful for new app.
• ZingMe
Through Playstore/Appstore (free)
Through Social Platform (free) : good way to viral
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Through mobile advertising network
(high cost)ad-mob
click-mobamobi
Online advertisingFacebook advertiserFacebook fanpageZingMe fanpage
Through appstore (free or share
revenue)Zing Appstore (free)
ChoappAppota
Through cross promotion tapjoy
(free or pay)MetapsTapjoy
DISTRIBUTION
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ZingMe Mobile SDK
Mobile Platfor
m
Challenges
ZingMe Mobile
SDK
Distribution
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Introduction - ZingMe Mobile SDK
ZingMe Mobile Platform include :
ZingMe Mobile SDK
Software Development Kit for developer.
Support Distributio
n
Help to get new base user.
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Short introduction:
Released 2 months ago.
Address challenges above
Cross Mobile Plaform
Android (2.2+)
iOS (4.3+)
Windows Phone (7.5+)
BB10
Cross Web Platform
Easy to integrate
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ZingMe Mobile SDK – User account/Authentication
ZingMe Mobile SDK support authentication by: - OAuth-2.0 compliant
User can Register / Login by: - Account Zing - Account Facebook - Phone number
In progress: - Account Twitter - Account Google+ - Account Yahoo
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User Authentication
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ZingMe Mobile SDK - Social APIs
ZingMe Mobile SDK support multi Social APIs
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Social APIs - Social.GetFriendListsTips : make friend in game to extend SNS feature
Social APIs - Social.GetFriendLists
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Social APIs - Social.Invite
Tips : invite friends to join app, have reward on success.
Social APIs - Social.Invite
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Tips : for user, to share 1 item or 1 content on post / feed
Social APIs - Social.Share
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Tips: notify when user upgrade new version successfully
Social APIs - Social.Post
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Tips : share an archivement or a photo
Social APIs - Social.uploadPhoto
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Allow user pay through ZingCredits
ZingMe’s User had ZingCredits wallet
already.
Support charging ZingXu into ZingCredits
Support in-app purchase
Show transaction history
Easy to integrate
ZingMe Mobile SDK – Payment APIs
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ZingCard (ready)
SMS (ready)
Telco viettel/mobi/vina card (ready)
Internet Banking (in progress)
Telco wap charging (in progress)
Charging channels
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Charging & Transaction history
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In-app purchase in game/app
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Distribution
Mobile Platfor
m
Challenges
ZingMe Mobile SDK
Distribution
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ZingMe Mobile Platform bring new user to your mobile app
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ZING ME ANDROID
ZING ME iOSZING ME TOUCH
http://touch.me.zing.vnA1 : 50K
A30 : 450KA1 : 150KA30 : 800K
ZingMe Mobile
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Zing AppStore Web: http://appstore.zing.vn
A1 : 700KA30 : 5M
Appstore Webhttp://appstore.zing.vn
Appstore Mobile
http://m.appstore.zing.vnA1 : 20K
A30 : 150K
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ZingMe Web
A1 : 2MA30 : 8M
http://me.zing.vn
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Case study – Thế Giới Phim (ULABS)
Integrated ZingMe Mobile SDK for : Android, iOS, BlackBerry10
Download : 130K after 2.5 month
A1 : 13K
Daily install (new user) ~ 3K
Distribution channel : PlayStore, iOS AppStore,
ZingMeFanpage,ZingMe Appstore .
Social viral on ZingMe : invite, share, postWall, notification, ...
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Case studyApp Game
Thế Giới Sách
Đọc Tin
Tôi Design
Chuồn Chuồn
Xếp Hình
Heo Bắn Bóng
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Highly support for small and medium mobile developer
ZingMe Mobile SDK is
FREE
How to get new base user?
We can help you
How to convert install user to active user?
Don’t let user remember
more accountHow to
viral/extend user base?
Integrate social
features
Support cloud server
Using payment SDK
all-in-one
How to build effective
payment system?Better for small & medium
developerSupport specific
game APIs
Scoring system for
social
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Contact pointTrương Danh Thanh Tú
Marketing ManagerEmail: [email protected] Page: http://me.zing.vn/tutruong.vng
Nguyễn Minh Tú
Platform ManagerEmail : [email protected] Page : http://me.zing.vn/fortinet
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THANK YOU !