ogcdp tier 1 ixp strategy
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Scale for IXP oGCDP Tier 1
IXP for GCDP
What is IXP?
Where are the raises coming from?
University Students
Members going on exchange Expansions
Why we need to use IXP?
1. How would it be if all our members had Exchange experience? 2. How would you sell your program (any) if you have Exchange experience? 3. It is the AIESEC Way!!
Yes, we would have a stronger talent capacity, sales force and higher quality in our experiences!
Types of IXP
Re integration Members going on
exchange
Timeline – Go on exchange January February March April May June
ReintegrationGo on exchange!
So what is our focus and when?
Now look at this:
New members going on Exchange!
January February March April May JuneReintegrationGo on exchange!Member Recruitment
Timeline – Go on exchange January February March April May June
ReintegrationGo on exchange!
So what is our focus and when?
Timeline – Re integration January February March April May June
ReintegrationGo on exchange!
So what is our focus and when?
Timeline – Re integration January February March April May June
ReintegrationGo on exchange!
So what is our focus and when?
August Oct Sept Nov Dec Jan
Stra
tegies
for M
C Planning and Tracking • Have a clear goal for IXP (per programme and for each month) • Track the contribution of IXP to GCDP and GIP goals, in terms of RA MA
RE and talent capacity in local teams.
LC’s management • Create national R&R campaign for LC’s • Define IXP focus according to MC / LC strategy (focus on GCDP or GIP) • Make sure there’s a clear responsable at local level for IXP goal (VP TM &
VP Comm).
National Conference Cycle • Include Exchange experience in your education cycle, every member
should plan in their career plan a GCDP XP. • Promote the opportunity of being TMP TLP for EP’s in OPS and EP
preparation seminars.
Tips to Increase IXP
• Customize TMP Product Packaging to include a team member role and GCDP Experience
• For all expansion entities that are starting with oGCDP as the focus programme, member cycles should be planned in a way where IXP is part of the member cycle
• Embed the message of IXP (connected to the AIESEC Way) as one of the main messages at every induction conferences which are usually right before the raising peak!
• LCs/members who are high performing get sponsored/discounted IXP!
• As per your OD Model, pick the oGCDP Focus LCs and ensure they have HIGH goals for IXP!
Strategies for LC Start Up LC • Big Focus on
reintegration to start having talent capacity in your LC. Allocation according to LC needs.
• All the members need to have in mind to go on Exchange.
• Embed into Career Planning
Intermediate • Choose a focus for
IXP, GCDP or GIP. • Returnees allocated in
Operations team and sales teams.
Advanced • Be able to drive IXP
for GCDP and GIP. • A lot of your
membership is going on Exchange, you have off peak TMP TLP recruitment to support operations during summer.
High Volume • Big amount of OGX
exchanges should come from IXP.
• Create an IXP corner in the LC to upscale strategies.
How to do reintegration?
Converting exchange participants into your Talent Capacity.
Talent Capacity
What Matters:
1. EP’s Experience?
2. Plan & Goal: How, What, When?
3. Synergy: TM, GCDP OGX.
Re-integration
Re-Integration Flow (GCDP – TMP-TLP)
P(re) - Integration Re-integration
XP Tracking
Engagement in Absence
Promotion
LC Updates
Involvement & Engagement
Re-Integration Seminar or Conference
Flexible Structure (more Short-term XP) Strategic Structure (Allocation to Strategic teams and position => sales teams)
Re-Integration Flow (GCDP – TMP-TLP)
P(re) - Integration Re-integration
Engagement in Absence: - EP Contact abroad included in mailing list,
- EP Newsletter, - Exchange Assignment, based on background of
studies & role, - Promotion home country abroad,
Promotion: - Re-integration pack & Promoting Position
LC Updates
Involvement & Engagement - Induction to the LC
- Invitation to LC meetings - Offer specific roles
- Add to internal communication channels
Re-Integration Seminar or Conference: Experience sharing,
Experiencing different Culture
Flexible Structure (more Short-term XP) Strategic Structure (Strategic position) (sales teams)
XP Tracking: - Evaluating Value proposition delivery, - Experience sharing and showcasing,
How can I plan my IXP goal?
Plan your OGCDP/OGIP
Goal
Historical review, how
many IXP you delivered in
2013?
Plan a growth percentage
What is your Ambition?
What % of your membership do
you want to have Exchange
experience?
How many Reintegrations
and realizations do you want from IXP?
Example 1. Plan your OGX Goals OGCDP Goal: 100 OGIP Goal: 40 2. Historical review 2013: 15 members went on Exchange 20 EPs reintegrated Total IXP: 35 3. Growth percentage: We want to grow 70% in IXP! So thi means we will deliver as a mínimum 60 IXP!
4. Ambition: But I have 90 members and I want 50% of my membership to have Exchange experience. 5. GOAL Realizations OGX: 45 Reintegration: 34 (with a 70% growth). Total IXP Goal: 79
Synergy MC level MCVP TM
-Responsible for IXP programme
-Track LCVP’s TM in IXP goals achievement.
MCVP OPERATIONS -Include IXP in the portfolio
strategies -Separate goal of RE coming
from IXP and external market.
MCVP MARKETING/COMM -Internal communication campaign
-Design external campaign to recruit EP’s and members to be IXP
-Synergy with TM and OGX to set recruitment timelines and messages.
-Collect cases of EP’s IXP to showcase
January February March April May JuneReintegration
Go on exchange!
TM Support Delivery of XP.
ComunicationsKeep the Eps uptaded with LC internal comm.
Support reintegration, start selling. Raising Members Raise and Match DeliveryoGCDP
Allocating people coming from reintegration, specific induction for them. Run member
recruitment.
Induction and L&D for oGCDP, Members go on exchange strategy. Tracking of IXP.
Internal campaign for reintegration of Eps, Inclusion of the Eps to the LCs. Members going on exchange campaign
Synergy LC Level
Results using IXP strategy
Improve quality exchanges
Drive Exchange Results
Talent capacity in your LC
• Returnees selling the programmes, increases our conversion rate.
• High quality membership
GCP Colombia
Activities / Initiatives • Creation of a new product: “Global Leader” for
TMP TLP recruitment, this product engages people who wants to go on Exchange and also be a member.
• LCVP’s TM have an Exchange goal per quarter and IXP is considered as an organizational goal.
• Incentives and R&R campaign for IXP’s in national congress.
• IXP opportunities portfolio in EP preparation seminar.
• International Project “IGNite Project” to send EB members on Exchange to expansión entities in IGN.
• Tracking system on PODIO. • $$ Discounts for members on their EP Fee.
Results
Around 250 EP
reintegrations in the 1st semester
50 Raises of oGIP in Q1
40 Raises of oGCDP in Q1
Ideally Tier 1 entities in oGCDP aim to do 500+ IXP through sending members on X and Re-integration