MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 2

Logo

OFFICIAL LOGOOur official logo combines the Michigan State University workmark with the name of the college.

The logo must always be used as shown. Do not make any alterations.

NOTE: Lady Justice will NO LONGER be used as part of the official logo.

LOGO COLORSThe only colors acceptable for the logo are:

� all CMYK (100, 0, 90, 40) green � all black � all white

LOGO SIZEThe logo should always be a width of at least 1.0” in length.

1.0”

MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 3

Seal & Helmet

OFFICIAL SEAL & HELMETThe seal must always be used as shown. Do not make any alterations.

The seal and helmet must always be used in conjunction with the wordmark and the wordmark must be larger in size.

SEAL & HELMET COLORSThe only colors acceptable for the seal are:

� all CMYK (100, 0, 90, 40) green � all black � all white

SEAL SIZEThe seal should always be a width of at least .75” in length.

HELMET SIZEThe logo should always be a width of at least .25” in length.

.75” .25”

MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 4

Typography

Californian Roman

Californian Italic

Californian BoldCalifornian Black

Gotham Narrow Light

Gotham Narrow Light Italic

Gotham Narrow BookGotham Narrow Book Italic

Gotham Narrow MediumGotham Narrow Medium Italic

Gotham Narrow BoldGotham Narrow Bold Italic

Gotham Narrow BlackGotham Narrow Black Italic

MAIN

Edwardian Script (formal)

Snell Roundhand (informal)

INVITATION ONLY

GeorgiaDIGITAL Helvetica

MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 5

Color Palette

PRIMARY

SECONDARY

NEUTRAL

ACCENTC = 0M = 100Y = 90K = 20

C = 50M = 0Y = 0K = 0

C = 40M = 100Y = 0K = 40

C = 0M = 5Y = 25K = 10

C = 0M = 70Y = 100K = 10

C = 85M = 0Y = 35K = 35

C = 60M = 0Y = 100K = 20

C = 0M = 20Y = 100K = 10

WARMGRAY 10

WARMGRAY 7

WARMGRAY 3

C = 100M = 0Y = 90K = 40

MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 6

Photography

THE LOOKFriendly, direct, professional, approachable

Horizontal photos prevelant in our new graphic standards

MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 7

Graphic Style

THE ARCHCopy here

ARCH SHAPESThe shape of the arch can be used as a photo frame, in a line (above), or as a graphic element.

ARCH PATTERNThe shape of the arch can be used at 100% color, or a screen, as a graphic element. If used behind logos or photos, make sure they still stand out.