official championship logo and brand …...is not available, but black and white halftone printing...

OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES

SECTION 1

CHAMPIONSHIP LOGO USAGE

2OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES.

MAIN HEADING

SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC

3OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 3

SECTION 1: CHAMPIONSHIP LOGO USAGE

OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES.

THE FOUR CHAMPIONSHIP LOGO FORMATSShown here are the four Championship logo formats. Each Championship logo is available in CMYK and RGB artwork versions.

PORTRAIT LANDSCAPE

LONG

SQUARE


4OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES

PORTRAIT CHAMPIONSHIP LOGOFULL COLOUR VERSION

WHENEVER POSSIBLE, USE THE FULL COLOUR PORTRAIT CHAMPIONSHIP LOGO SHOWN HERE.

Whatever the background, the whole Championship logo, including the black holding shape (rectangle with rounded corners) and white keyline must be used. For exceptions, see page 9.

CHAMPIONSHIP LOGO ARTWORKS

Master Full Colour Landscape Championship logo artworks are available in:• CMYK for print • RGB for online/screen

A suite of simplified Championship logos for restricted print scenarios are also available. See page 10 for details.

Always use the correct Championship logo artwork files provided.



ONLY USE WHEN THE PORTRAIT FORMAT IS NOT APPROPRIATE OR SUITABLE.



Master Full Colour Landscape Championship logo artworks are available in:• CMYK for print • RGB for online/screen



FULL COLOUR VERSION

LANDSCAPE CHAMPIONSHIP LOGO



USE ONLY WHEN THE FORMAT SPECIFICALLY REQUIRES A SQUARE FORMAT.



Master Full Colour Square Championship logo artworks are available in:• CMYK for print • RGB for online/screen



FULL COLOUR VERSION

SQUARE CHAMPIONSHIP LOGO



LONG CHAMPIONSHIP LOGOFULL COLOUR VERSION

USE ONLY WHEN THE FORMAT SPECIFICALLY REQUIRES A LONG FORMAT.



Master Full Colour Long Championship logo artworks are available in:• CMYK for print • RGB for online/screen





EACH CHAMPIONSHIP LOGO FORMAT HAS A CLEARSPACE AREA AROUND IT IN WHICH NO OTHER GRAPHIC ELEMENT SHOULD ENCROACH.

For each Championship logo format, the clearspace area is defined by the height of either ‘N’ within the Guinness Championship logo.

THE 'N' GUIDE

CHAMPIONSHIP LOGO CLEARSPACE AREAS

SIX NATIONS



THE CHAMPIONSHIP LOGO ALWAYS INCLUDES THE BLACK HOLDING SHAPE AND WHITE KEYLINE. BUT, THERE ARE OCCASIONS WHEN THE WHITE KEYLINE CAN BE REMOVED.

Shown here are some examples of when and when not to remove the holding shape and keyline.

HOLDING SHAPE KEYLINE USAGE

CHAMPIONSHIP LOGO ON BACKGROUNDS

When the holding shape and keyline would clash with the

shape of the application (in this case a rugby ball)

it can be removed.

If the shape of the application is the same

as that of the holding shape it can be removed for

visual clarity.

When the white key line would be a distration it can be

removed for visual clarity.

On photographic and non-black coloured

backgrounds, the holding shape and keyline should

not be removed.



SIX NATIONS

SIX NATIONS

SIX NATIONS

SIX NATIONS

SIX NATIONS

SIX NATIONSSIX NATIONS

Colour reverse logo(CMYK)

Colour reverse logo (spot/flat colours)

Mono logo (gradient) Mono logo (flat)

SIMPLIFIED VERSIONS

IN ADDITION TO THE FULL COLOUR VERSIONS OF EACH CHAMPIONSHIP LOGO FORMAT, A SUITE OF SIMPLIFIED CHAMPIONSHIP LOGOS ARE AVAILABLE FOR WHEN PRINT RESTRICTIONS NEED TO BE ADHERED TO.

COLOUR – spot/flat

This is a simplified version of the full colour Championship logo, but for use with printing processes that don’t allow for the printing of gradients.

GREYSCALE – with gradient

Use this version when colour printing is not available, but black and white halftone printing is e.g. news print.

GREYSCALE – flat colour

This is a simplified version of the greyscale with gradient Championship logo, but for use with printing processes that don’t allow the printing of gradients.

GREYSCALE – flat Colour Reversed

A positive version of the Greyscale flat colour Championship logo.

Always use the correct Championship logo artwork files provided and where possible always use the full colour version before considering the versions shown here.

RESTRICTED PRINT CHAMPIONSHIP LOGOS

COLOUR spot/flat colour

Portrait Portrait Portrait

Landscape Landscape Landscape

Square

Long

Square

Long

Square

Long

GREYSCALE with gradient

GREYSCALE flat colour



WE LOVE THE WAY OUR CHAMPIONSHIP LOGO LOOKS! PLEASE DON'T CHANGE, MANIPULATE OR DISTORT IT IN ANY WAY.

The examples shown, here apply to the full colour portrait, landscape and square Championship logo formats.


If one of our Championship logos does not fit your requirements or print specifications please contact Six Nations Rugby Limited.

DON'T change the the thickness of the holding shape keyline

DON'T change the Championship logo

holding shape

DON'T change the colour of the holding shape or the other championship

logo elements

DON'T change the Guinness

or Six Nations typefaces

DON'T recompose, re-scale or

modify the championship logo elements

DON'T rotate, skew or manipulate

the Championship logo in any way

THINGS TO AVOID

INCORRECT CHAMPIONSHIP LOGO USAGE



COLOURS

HEADLINE FONT

MAIN TEXT FONT

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!@#%&^*{}

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!@#%&^*{}Purchase Gotham from Hoefler & Co: https://www.typography.com/fonts/gotham/styles/ The text…

AVIVA STADIUM and STANDS 1-13 is set in Gotham Bold.

EXAMPLE USAGEGOTHAM BOLD

GOTHAM BOOK

SUPPORTING BRAND TYPEFACE

COLOURS WITHIN THE GUINNESS 'SIX NATIONS RUGBY BALL'GUINNESS BLACK

PANTONE® BLACK C 30 M 30 Y 30 K 100R 40 G 18 B 09

PANTONE® METALLIC 871 LUXOR FOIL 220 PANTONE® 465 C 09 M 29 Y 66 K 24R 185 G 151 B 91

PANTONE® 485 C 0 M 93 Y 95 K 0R 239 G 56 B 41

PANTONE® 540 C 100 M 57 Y 12 K 61R 0 G 48 B 85

PANTONE® 361 C 75 M 0 Y 100 K 0R 57 G 181 B 74

PANTONE®298 C 68 M 3 Y 0 K 0R 9 G 188 B 239

PANTONE®297 C 51 M 0 Y 1 K 0R 107 G 206 B 243

C 10 M 7 Y 4 K 0R 226 G 227 B 233

GUINNESS GOLD

USE THIS TYPEFACE WHEN CREATING ASSETS THAT REQUIRE ADDITIONAL SUPPORTING TEXT



WHEN REFERRING TO THE CHAMPIONSHIP IN TEXT, ALWAYS REFER TO THE “GUINNESS SIX NATIONS” OR THE “GUINNESS SIX NATIONS CHAMPIONSHIP”.

DO'S AND DON'TS

TYPESETTING THE BRAND NAME

keep the event name “Guinness Six Nations” on one line of text.

capitalise the word “Championship”, if used.

capitalise “Guinness” and “Nations”

use “Six” rather than “6” in the event name.

use the full sponsored event name – “Guinness Six Nations”.

ensure single spacing between the three elements of the event name (“Guinness”, “Six” and “Nations”).

ALWAYS… NEVER USE…

“Guinness 6 Nations”

“Guinness Six Nations Tournament”

“6 Nations Championship”

“6 Nations” / “6 nations” / “six nations”

“Guinness6Nations” / “Guinness 6Nations” “Guinness6 Nations” / “Guinness Six Nations” “Guinness six nations” / “guinness six nations” “guinness Six Nations”

and any other variation



RUGBY BALL

CHAMPIONSHIP LOGO APPLICATION



CHAMPIONSHIP LOGO APPLICATIONT-SHRTS



BANNER




PITCH AND STADIUM




CHAMPIONSHIP LOGO APPLICATIONBUNTING



CHAMPIONSHIP LOGO APPLICATIONDRIP MAT



CHAMPIONSHIP LOGO APPLICATIONTROPHY

IMAGERY IS PURELY ILLUSTRATIVE TO DEMONSTRATE EXAMPLE APPLICATION

SECTION 2

CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC

21OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES.



LANGUAGE VERSIONS

CHAMPIONSHIP POSITIONING STATEMENTCHAMPIONSHIP POSITIONING STATEMENT &SUPPORTING GRAPHIC

French version Italian version Welsh version

OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES 6

SECTION 2:

FRENCH ITALIAN WELSH



COLOURS

CHAMPIONSHIP POSITIONING STATEMENT

RUGBY’S

GREATESTCHAMPIONSHIP


RUGBY’S



RUGBY’S



RUGBY’S



RUGBY’S



RUGBY’S



RUGBY’S



RUGBY’S



THE MAIN COLOURS USED IN THE POSITIONING STATEMENT ARE SILVER AND WHITE.

Artwork files are available for all official variations of the positioning statement in all 4 languages.

All silver (for light/white backgrounds)

DO NOT change the colours. DO NOT change the typeface, positioning or scale of the text within the positioning statement.

All white reversed (for light/silver backgrounds)

Silver & white reversed (for dark/coloured backgrounds)

Mono (always use black on white background, never white on black background)

PANTONE® 422 C 16 M 11 Y 11 K 29R 160 G 163 B 166

SILVER



USAGE


THE CHAMPIONSHIP POSITIONING STATEMENT MUST ALWAYS BE USED IN CONJUNCTION WITH THE MAIN GUINNESS SIX NATIONS CHAMPIONSHIP LOGO.

NEVER use the positioning statement on its own without the main Championship logo.

CHAMPIONSHIP POSITIONING STATEMENT &SUPPORTING GRAPHIC



SECTION 2:




SECTION 2:

ORSUPPORTING GRAPHIC

The stylised rugby ball is always a tertiary device.

THE STYLISED RUGBY BALL CAN ALSO BE USED AS AN ADDITIONAL SUPPORTING GRAPHIC DEVICE, BUT THIS IS NOT MANDATORY.



USAGE WITH PORTRAIT Championship logo


THE CHAMPIONSHIP POSITIONING STATEMENT DOES NOT HAVE TO APPEAR IN AN EXACT POSITION RELATIVE TO THE CHAMPIONSHIP LOGO.

The statement must be no bigger than 75% of the height of the PORTRAIT Championship logo.

However, when the portrait version of the Championship logo and positioning statement are used together in close proximity to each other, the statement must always appear to the right of the Championship logo.




SECTION 2:




SECTION 2:

50mm 37.5mm (75%)




SECTION 2:




SECTION 2:

PORTRAIT CHAMPIONSHIP CHAMPIONSHIP LOGO AND POSITIONING STATEMENT RELATIONSHIP EXAMPLES




SECTION 2:




SECTION 2:

The shaded area in this layout indicates the ideal location for the statement when used with the portrait Championship logo.



USAGE WITH LANDSCAPE Championship logo





SECTION 2:

HORIZONTAL CHAMPIONSHIP LOGO AND POSITIONING STATEMENT RELATIONSHIP EXAMPLES




SECTION 2:




SECTION 2:

The shaded area in this layout indicates the ideal location for the statement when used with the portrait Championship logo.




SECTION 2:

77.5mm

58mm

THE CHAMPIONSHIP POSITIONING STATEMENT DOES NOT HAVE TO APPEAR IN AN EXACT POSITION RELATIVE TO THE CHAMPIONSHIP CHAMPIONSHIP LOGO.

The statement must be no bigger than 75% of the height of the LANDSCAPE Championship logo.

However, when the portrait version of the Championship logo and positioning statement are used together in close proximity to each other, the statement must always appear to the right of the Championship logo.




SECTION 2:




SECTION 2:




SECTION 2:



DO'S AND DON'TS

TYPESETTING THE CHAMPIONSHIP POSITIONING STATEMENT

WHEN THE POSITIONING STATEMENT APPEARS IN A HEADING OR CAPTION OF A PHOTO:

WHEN THE POSITIONING STATEMENT IS BEING REFERRED TO IN TEXT IN A SENTENCE OR A QUOTE:

use either: “RUGBY’S GREATEST CHAMPIONSHIP” or “Rugby’s Greatest Championship”

use: “rugby’s greatest championship” or ‘’rugby’s greatest Championship’’

ALWAYS…

ALWAYS…

NEVER USE…

NEVER USE…

“rugby’s greatest championship”

“RUGBY’S GREATEST CHAMPIONSHIP” “Rugby’s Greatest Championship” “greatest rugby championship”



THE POSITIONING STATEMENT AND STYLISED RUGBY BALL GRAPHIC CAN ONLY APPEAR ON THE 6 BACKGROUND COLOURS REPRESENTING THE 6 NATIONS FROM THE MAIN CHAMPIONSHIP LOGO.

In addition to these we use black and silver, totalling 8 background colours. The acceptable background colours are illustrated here. See page 12 of these guidelines for colour references.

[Hi-res layered photoshop files are available for all of these illustrations.]

SUPPORTING GRAPHIC: STYLISED RUGBY BALLUSING THE STYLISED RUGBY BALL

BLACK

RED (C:0 M:93 Y:95 K:0)

SILVER (C:16 M:11 Y:12 K:0) NAVY (C:100 M:57 Y:12 K:61) WHITE

GREEN (C:75 M:0 Y:100 K:0) LIGHT BLUE (C:78 M:3 Y:0 K:0) ROYAL BLUE (C:100 M:77 Y:0 K:15)

REMEMBER: The ball should never be used without BOTH the Championship logo and the positioning statement. It’s always a tertiary device.

DO NOT USE THE GRAPHIC ON ANY ALTERNATIVE COLOUR



SUPPORTING GRAPHIC: USAGEUSING THE STYLISED RUGBY BALL

THE STYLISED BALL GRAPHIC IS DESIGNED TO BE FLEXIBLE TO ADAPT TO ANY USE AND FORMAT. IT CAN BE USED IN IT’S ENTIRETY, OR SECTIONS OF IT CAN BE USED.

SEE HERE FOR SOME SUGGESTED USES.



SUPPORTING GRAPHIC: USAGESEE BELOW FOR MORE SUGGESTED USES IN COLLATERAL.

PLAYER IMAGERY IS PURELY ILLUSTRATIVE TO DEMONSTRATE EXAMPLE LAYOUTS



SUPPORTING GRAPHIC: USAGEBELOW ARE SOME EXAMPLES OF IMPROPER USES.

DO NOT USE THE STYLISED BALL GRAPHIC WITHOUT ONE OF THE BACKGROUND COLOURS OR PLACE THE POSITIONING STATEMENT ON A BUSY BACKGROUND

DO NOT CHANGE THE COLOUR OF THE STYLISED BALL GRAPHIC BACKGROUND, ALWAYS USE ONE OF THE SUPPLIED COLOUR OPTIONS. DO NOT PLACE THE CHAMPIONSHIP LOGO BELOW THE POSITIONING STATEMENT.

DO NOT PLACE THE POSITIONING STATEMENT ABOVE THE CHAMPIONSHIP LOGO, IT SHOULD ALWAYS APPEAR BLOW OR TO THE RIGHT OF THE CHAMPIONSHIP LOGO.

PLAYER IMAGERY IS PURELY ILLUSTRATIVE TO DEMONSTRATE EXAMPLE LAYOUTS



SUPPORTING GRAPHIC: USAGEBELOW ARE SOME EXAMPLES OF IMPROPER USES.

WHEN THE STYLISED BALL GRAPHIC APPEARS NEAR PHOTOGRAPHY OR OTHER BUSY BACKGROUNDS, ONE OF THE 9 BASE COLOURS MUST ALSO BE USED TO ANCHOR IT.

THIS AREA CAN ALSO BE USED SO THAT THE POSITIONING STATEMENT CAN APPEAR ON A CLEAN AND CLEAR BACKGROUND, SEE EXAMPLE.


ANY AND ALL USES OF THE CHAMPIONSHIP LOGO, POSITIONING STATEMENT & SUPPORTING GRAPHIC MUST BE APPROVED IN WRITING BY SIX NATIONS RUGBY LIMITED AND DIAGEO.

For approvals, please send proposed artwork to:

FAYE O’RIORDAN

[email protected]

SIOBHÁN MCCARTAN

[email protected]

APPROVAL PROCEDURES

CONTACT US

official championship logo and brand …...is not available, but black and white halftone printing...

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