official 2020 santa fe visitors guide · • nearly 70% noted that official santa fe visitors guide...

FREE INTEGRATED MEDIA

Promoting your business in the Official 2020 Santa Fe Visitors Guide and on Santa Fe’s official tourism publication and website is your best opportunity to attract tourist dollars to your business. Your print ad gets you exposed in both the print and online versions of the Official 2020 Santa Fe Visitors Guide. In addition, all Official 2020 Santa Fe Visitors Guide advertisers with 1/3 page or larger receive a free square ad on SantaFean.com for three months, excluding production charges.

$649 million dollars is projected to be spent by tourists in Santa Fe in 2020.Will your business see any of it?

KEY REASONS to promote your business in the City of Santa Fe’s Official 2020 Santa Fe Visitors Guide

• 71% (1.3 million total visitors) of all Santa Fe–bound visitors used the Official Santa Fe Visitors Guide for their travel plans

• More than a million potential visitors will see your ad

• 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out, 51% will take a trip to Taos

• Nearly 100% will need a place to stay

• More than 80% use the printed Official Santa Fe Visitors Guide as a trip planning resource

• 90% ultimately decided to visit the destination because of the Official Santa Fe Visitors Guide

• Nearly 70% noted that Official Santa Fe Visitors Guide advertisements influenced their decisions

TARGETED DISTRIBUTION

• Mailed free to people requesting via SantaFe.org

• Placed in Visitor Information Centers, Convention and Visitor Bureaus, and Chambers of Commerce

• Sent directly to doctors’ offices nationwide, selected trade-shows, and hotels throughout the state

• Additonal promotion via social media, online app for tablet devices, free digital downloads, and Tourism Santa Fe’s E-Newsletter

• Distribution at both Albuquerque Sunport and Santa Fe Regional Airport

Official 2020 Santa Fe Visitors GuideMore than1,000,000 readers will see the Official 2020 Santa Fe Visitors Guide Make sure they know all about you!

The City Different

OFFICIAL 2019 VISITORS GUIDE

Make the GuideCome to Life! pg. 4

Discover What MakesSanta Fe Unique pg. 12

Sip Along Santa Fe'sMargarita Trail pg. 38

Itinerary Ideas pg. 47

THEMYSTERIES OFMEOW WOLF

Pacheco Park, 1512 Pacheco St, Ste D-105, Santa Fe, NM 87505tel 505-983-1444 | santafean.com

CONTACT:

Bruce Adamsemail: [email protected] phone: (505) 690 5904

October 28, 2019: Space reservation deadlineNovember 4, 2019: Materials deadline

ATTENTION GRAPHIC DESIGNERS

All ads must be submitted as PDF files. Guidelines for creating PDFs:

• All ads should be high res. We recommend 300 dpi for photographs and 1200 dpi for bitmaps. All fonts must be outlined.

• Use CMYK only, no spot colors. Convert all RGB files to CMYK prior to submission. SWOP standards apply, and maximum ink density should not exceed 300. Rich blacks should be built as 60C, 40M, 40Y, 100K.

• Set trapping on native files to ensure knockouts and overprints print correctly.

• Please supply a SWOP color proof to ensure accuracy. Without a SWOP color proof, Santa Fean can not be responsible for quality of ad reproduction.

• We recommend Adobe products to create PDFx1a files. This format conforms to industry standards.

• Files not supplied as PDFs are subject to a $25 conversion fee. Late ad material may be subject to a $100 late charge.

Official 2020 Santa Fe Visitors Guide

FULL PAGE(BLEED)8.125 x 11”(8-1/8 x 11”)

Trim 7.875 x 10.75”

(7-7/8 x 10-3/4”)

Live Area 1/4” from trim

FULL PAGE(NON-BLEED)

6.875 x 9.875”(6-7/8 x 9-7/8”)

2/3 PAGE(V)

4.5 x 9.875”(4-1/2 x 9-7/8”)

1/2 PAGE (H)6.875 x 4.8125”

(6-7/8 x 4-13/16”)

1/3 PAGE(SQUARE)

4.5 x 4.8125”(4-1/2 x 4-13/16”)

1/3 PAGE (V)2.125 x 9.875”(2-1/8 x 9-7/8”) 1/6 PAGE (H)

4.5 x 2.3125”(4-1/2 x 2-5/16”)

1/6 PAGE (V)2.125 x 4.8125”

(2-1/8 x 4-13/16”)

1/12 PAGE(SQUARE)2.125 x 2.3125”(2-1/8 x 2-5/16”)

1/2 PAGE (V)

(NON-BLEED)

3.3125 x 9.875”(3-5/16 x 9-7/8”)

All rates are net. Guaranteed positions add 10%. One-half payment is due with ad placement. Balance is due no later than October 28, 2019. Your promotional message or ad will be pulled if payment is not received by November 4, 2019. Any other charges, including advertising production and taxes, will be billed and are due upon publication.

ADVERTISING RATES AND SPECIFICATIONS

All rates include an online version of your display ad with a link to your website.

Full page $8,400

2/3 page 7,500

1/2 page 6,200

1/3 page 5,000 1/4 page 3,850

1/6 page 2,850

1/12 page 1,750

Featured Restaurant listing 1,850 Business listing 850

*Logos must be Illustrator, InDesign, or high-res, 300 dpi JPEG, TIFF, or PDF files.

The City Different







Inside Front Cover $12,000

Outside Back Cover $13,500

Inside Back Cover $10,000

Page 1 $9,200

Next to the Masthead 2/3v $8,000

Under the Mayor’s Letter 1/2h $7,000


1/4 PAGE (V)

3.3125 x 4.8125”(3-5/16 x 4-13/16”)

1/2 PAGE (V)

(BLEED)4.0625 x 11”(4-1/16 x 11”)

CONTACT:


October 28: Space reservation deadlineNovember 4: Materials deadline

Official 2020 Santa Fe Visitors Guidefor Restaurants

According to the Santa Fe Convention and Visitors Bureau:

95% of visitors to Santa Fe dine out

The City Different







More than 1,000,000

readers will see the Official 2020

Santa FeVisitors Guide

Make sure they know

all about you!


CONTACT:

Bruce Adamsemail: [email protected]

phone: (505) 690 5904

FEATURED RESTAURANT LISTING: • Restaurant Listing of 40 words with photograph for $1,850

STANDARD LISTING: • Restaurant Listing of 40 words for $850

Call today to reserve your BEST advertising

opportunity.

SantaFe.org38

S P E C I A L A D V E R T I S I N G S E C T I O NRestaurantsThe Artesian RestaurantOjo Caliente Mineral Springs Resort & Spa 50 Los Banos Drive, Ojo Caliente 505-583-2233, ojospa.com

One hour north of Santa Fe you’ll find Ojo’s secluded

oasis. Our chef blends local flavors with farm-fresh ingredients from our on-site farm to create a delightful menu of Southwestern favorites and global cuisine. Lighter fare is available in the Wine Bar + Lounge. Open 7 days a week.

Blue Heron RestaurantSunrise Springs Spa Resort 242 Los Pinos Road, 877-977-8212 sunrisesprings.com

A N OJO SPA R E SORT

S A N T A F E

Located 20 minutes north of the Santa Fe Plaza you’ll find this tranquil oasis. Our Chef sources vibrant local

ingredients for New American menus fea-turing vegetables from the on-site farm. Open seven days a week for lunch, dinner and Sunday brunch.

Bumble Bee’s Baja GrillSanta Fe’s ONLY Downtown Drive-thru!301 Jefferson, 505-820-2862bumblebeesbajagrill.com

Santa Fe’s freshest fast food! Serving authentic FRESH, BAJA-STYLE, GOURMET MEXICAN FOOD including burritos, tacos, fresh salads, burgers, hot dogs,

shakes and fries. We’re famous for our fish tacos! We use organic beef and natural chicken. Plus an extensive selection of veg-etarian, vegan, paleo and gluten free entrées. Beer and wine served.

Cafe Sonder326 S. Guadalupe Street, 505-982-9170cafesonder.com

Food prepared simply, letting local ingredients speak for them-selves. Steps from the year-

round Farmers Market, we strive to estab-lish relationships with local ranchers, farm-ers, and foragers. We are committed to crafting a menu of locally driven modern comfort food.

El Mesón Restaurant & ¡Chispa! Tapas Bar213 Washington Avenue, 505-983-6756 elmeson-santafe.com

The soul of Spain in downtown Santa Fe.

Offers classical Spanish cuisine, including tapas, paella and exquisite wines. Full bar and live entertainment. Open Tuesday–Saturday 5–10 pm. Reservations recom-mended. Handicap access.

izanamiat Ten Thousand Waves Spa & Resort 21 Ten Thousand Waves Way 505-982-9304, izanamisantafe.com

Elegant Japanese bar food in a spectacular mountain setting.

Serving small plates, including charcoal-grilled specialities—wagyu beef, house-made pickles, salads, noodles, many vegan and gluten-free options. The best sake list within a thousand miles. Patio overlooking the valley in nice weather. A perfect begin-ning or end to your spa visit. Wednesday–Monday 11:30 AM–10:00 PM, Tuesday 5:00 PM–10:00 PM.

La Choza905 Alarid Street, 505-982-0909 lachozasf.com

La Choza is celebrated for its traditional New Mexican cui-

sine, blue corn specialties, red and green chiles, spicy fish tacos, green-chile clam chowder, refreshing margaritas, friendly ser-vice and colorful ambience. La Choza has been owned and operated by a local family since 1983. Lunch Monday–Saturday 11 am–2:30 pm, dinner 5–9 pm.

Plaza Cafe Downtown54 Lincoln Avenue, 505-982-1664 thefamousplazacafe.com

Located on the historic Santa Fe Plaza you won’t find a better view or atmosphere while you

enjoy an authentic New Mexican experi-ence. A favorite among locals and travelers alike, everyone finds what they are looking for at the Plaza.

Rancho de Chimayó 300 Juan Medina Rd. in Chimayó505-984-2100 ranchodechimayo.com

Winner of the 2016 James Beard Foundation America’s Classics Award! Rancho de

Chimayó—Celebrating more than 50 Years! A New Mexico treasure and “A Timeless Tradition,” serving world-class, authentic New Mexican cuisine from recipes passed down for generations since 1965. Try our Carne Adovada—a Rancho specialty. Open daily from 11:30 am to 9 pm (May–Oct), Tues–Sun 11:30 am to 8:30 pm (Nov–Apr), closed Mon. Breakfast served weekends. Shop our online store.

TerraCotta Wine Bistro 304 Johnson Street 505-989-1166terracottawinebistro.com

TerraCotta Wine Bistro is a smart, casual food and

wine restaurant located in the historic dis-trict of downtown Santa Fe. The ambience is cozy and upbeat, the cuisine eclectic, contemporary and value-priced, with ever-changing regional specials using local and organic ingredients. TerraCotta’s happy hour continues all day long with 60 wines by the glass that are available for $6.00 until 6 pm.

The Shed113 1/2 E Palace Avenue, 505-982-9030 sfshed.com

Located 1/2 a block from the Plaza in an historic

adobe hacienda dating back to 1692, The Shed is a dining tradition for locals and visi-tors alike. Family owned and operated since 1953, The Shed is world-renowned for its Red Chile, traditional New Mexican dish-es—Blue Corn Enchiladas, Green Chile Stew—and its creative staples—French Garlic Bread, Mushroom Soup, Fresh Lemon Soufflé, Mocha Cake and...of course, Margaritas! 2003 James Beard Award Winner. Monday–Saturday 11 am–2:30 pm, 5–9 pm.

Jimmy Buffett probably wasn't singing about Santa Fe in “Margaritaville,” but with the Santa Fe Margarita Trail, The City Different has elevated its own celebration of that famous, kicky cocktail.

Enjoy the Margarita Trail whether you are in Santa Fe for a weekend or are lucky enough to visit regularly. Purchase a paper Passport for just $3 at any of the

The Santa Fe Margarita Trail

three TOURISM Santa Fe Visitor Centers; buy directly from one of the 30+ participating bars and restaurants; or simply download the new Margarita Trail Passport app ($4) from the Apple App Store or Google Play. The app's interactive map lists the Trail locations closest to you. Each location on the Trail proudly boasts its own unique Santa Fe vibe and a killer signature margarita recipe.

Present your Passport or app for a $1 discount on the signature specialty margarita offered at each site and rate each margarita with the new five-star rating system. You’ll earn a stamp at each location for trying their signature margarita—but before you get too carried away, there’s a limit of two stamps per day! Passport stamps also make you eligible to earn prizes, such as a commemorative t-shirt, membership in the Margarita Society and a signed copy of The Great Margarita Book. Finish the entire trail (we dare you!) and earn a Margarita Bartender Kit. Redeem prizes at the Downtown Visitor Center located in the Plaza Galeria. To learn more about the Margarita Trail visit SantaFe.org.

S P E C I A L A D V E R T I S I N G S E C T I O N

Reach more than 1,000,000 readers of the Official 2020 Santa Fe Visitors Guide. Make sure they know all about you.

Official 2020Santa Fe Visitors Guide

$1,850Includes one photo and description (40 words or less)

OR 2 photos with name and address.Includes online ad with link to your website.

Ask how your ad qualifies you for a discount in Santa Fean magazine.

gallerythe P O R T F O L I O

Canyon Road Contemporary ArtMolly Heizer, Mud Head Kachina, ceramic figure, 20 x 10 x 10"Native culture and natural history are the focus of Heizer’s totems, kachinas, and animals. A mixture of wisdom and whimsy embodies her pieces as she reinterprets tribal folk tales and contemplates nature. Canyon Road Contemporary celebrates 18 years representing Molly Heizer.403 Canyon Road, 505-983-0433canyoncontemporary.com

Greenberg Fine ArtWendy Higgins, Garden Magic, oil on linen on board, 15 x 30" Wendy Higgins’s work is anything but “still.” Her oils consist of dynamic arrangements of vessels, flowers, fruit, vegetables, and textiles, all illuminated by the artist’s exquisite use of light and shadow. Her paintings sing with life. Their originality of design and her superb handling of textures and surfaces create a total aesthetic experience for the viewer. Ms. Higgins's paintings are represented exclusively by Greenberg Fine Art.205 Canyon Road, 505-955-1500, greenbergfineart.com

Ventana Fine Art Featuring Mary Silverwood 400 Canyon Road, 505-983-8815 800-746-8815, ventanafineart.com

Mountain Trail Gallery200 Old Santa Fe Trail, 505-983-7027mountaintrailssf.com

CONTACT:



Official 2020Santa Fe Visitors Guide

Business Listing Submittal Form Please complete exactly as you would like your information to appear in the Official 2020 Santa Fe Visitors Guide.

Name of Business_____________________________________________________ Today’s Date____________________

Contact________________________________________ Title____________________________________________

Address_______________________________________________________________________________________

City_______________________________________________________ State____________ Zip________________

Phone(s)_____________________________________________________ Fax______________________________

Email_________________________________________ Website_________________________________________

Days/Hours of Operation_________________________________________________________________________

_____________________________________________________________________________________________

General Description (75 words or less)

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________

_____________________________________________________________________________________________


The City Different







Please email completed form to:


2013

FEATUREDHotel Listings

The Official 2020

Reach more than 1,000,000 readers of the Official 2019 Santa Fe Visitors Guide. Make sure they know all about you.

$2,450

Includes one photo and description (40 words or less), business telephone and website, and brief description of item.

Includes online ad with link to your website.

Ask how your ad qualifies you for a discount in Santa Fean magazine. .

Actual Size!

Your Ad Includes:• Business Name• Approximately 40 words of copy provided by advertiser. (Subject to edit for length and clarification.)• Business telephone number and website.• Brief description of item if desired.

Advertiser to supply high-resolution (300 dpi, 5 x 7”) jpeg.Images must meet magazine’s specifications for inclusion.

Santa Fe Visitors Guide


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SPECIAL ADVERTISING SECTION

La FondaStep into the past and experience the splendor of the American Southwest at La Fonda on the Plaza, the only Santa Fe hotel situated on the historic Santa Fe Plaza. Start your adventure in Santa Fe and experience the allure of old world charm at La Fonda, where tasteful, modern conveniences blend with the warmth of authentic New Mexican style.

100 E. San Francisco St., 505-982-5511 lafondasantafe.com

The City Different







CONTACT:

Bruce Adamsemail: [email protected]

phone: (505) 690 5904

official 2020 santa fe visitors guide · • nearly 70% noted that official santa fe visitors guide...

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