Storytelling in the Media January, 2010

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5 mistakes women make at the doctor's officeMay 15, 2008

When you're alone, Robin DiMatteo, a distinguished professor of psychology at the University of California, Riverside, has this suggestion. "Say to the doctor, 'I realize I don't have the medical skills that you do, but this doesn't make sense to me logically. Can we think this through together?' "

APRIL 22, 2008 Voters: Tuned In, Turned Off As Candidates' TV Ads Reach Saturation Point, Viewers Express Exasperation1.7 million circulation

“The real risk to both candidates is people losing interest in the election itself,” said David W. Stewart, professor of marketing at the University of California Riverside, who has published a number of papers on ad burnout. "People will tune out the advertising" and in some cases, the ads can "irritate people enough that don't go to the polls because they are disgusted with the whole process."

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