Office of Marketing & Communications1

Elevator PitchBasics and Examples

Office of Marketing & Communications2

Pitch Basics

http://www.youtube.com/watch?v=Tq0tan49rmc

Tim Berry – Palo Alto Software

http://www.youtube.com/watch?v=q0EWScOXFpA

Office of Marketing & Communications3 Spring 2007

What’s an Entrepreneur look like?

Office of Marketing & Communications4

“You don’t get a second chance . . .

to make a good first impression.”

Office of Marketing & Communications5

First Line of Engagement:

•Elevator Pitch

•Limo Ride Pitch

•First Phone Call Pitch

•e-mail Pitch

Office of Marketing & Communications6

Business

Communication Tool

Comparative

Use Frequency

Elevator Pitch*

Executive Summary

PPT Presentation

Business Plan

1,000

100

10

1

*The Pitch opens the door

to all other business communication tools

Office of Marketing & Communications7

Pitch Basics:• Time allowed: 30 – 90 seconds• Some “tie-in” to your audience

However, a good pitch should address 80%+ of any audience.• Must communicate:

•Who you are•Why you are unique•What value you provide and to whom•Call to action

• Long Pitch: “You’ve got 5 minutes”•add market details: profits: pricing possibilities less cost scenarios

Office of Marketing & Communications8

Applicable to:

• Interviewing

• Company project approval

• Team / employee recruiting

• Securing advisors / investors

• Securing and maintaining customers

Office of Marketing & Communications9

Some business plan presentation and elevator pitch examples

• Investor presentations from Moot Corp:– http://www.mootcorp.org/plansandvideos/

plansvideoslist.asp  • University of Alabama, Elevator Pitch Competition

(2008):– http://www.youtube.com/watch?v=6xphv363k60

 

Office of Marketing & Communications10