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Abstract

The objective of this research is to study marketing mixes factor affecting to consume KFC and Mcdonald of bf l elor

students at Silpakorn University Petchaburi Information Technology Campus The instrument of this research is questio~ aire

The sample size calculated by Yamane (1967) is 369 students The sample technique is Quata sampling It is found th the

most influence factor is Physical Evidence the next is Process Product Place People Promotion and Price respective~l As

for hypotheses testing Gender is differ factor in only Physical Evidence income of students are differ in all marketing 1~ l ixes factor expect Physical Evidence and expense of students are differ in all marketing mixes

Key Words Marketing Mixes Fast Foods

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no l~lJV~UnfffHnYi ~Hnl rl ~ N~nu ~ ) Iiori)l tIi 1Im

fl1i ~ n 1fl ~1lfl1Vfl1V11liH~fl~ 1gt1 n u Yii ~llUOhfi~I OO~

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~ I~ Vlli1gt111 3 fll F-statistics uafIl Sig JeJgt1flnfl f ~ltlU

llJJ~~gl1-1j ltl~U tJ-1if flft flllltT ~flll vitl if~~tI f1 1-1 Ui i11 fll-1

v flljYlt11Vlm 4 mu

tTJI-IUillUflHflljYllllVl F-statistics Sig

I

fljHfl2 fl1 t-statistics 1I11fll Sig Utl-1fllHIVliHJU

llUUflP~UVifltT-1f1a~oif~~mhulhtuJm-1flliYla1V1y-17 ml-l

~llrl~~t1Wli 16280

~ltJi1fl1 15 227 ~ltJ ffl1lYi~gt1 10136 OOOC

~ltJ rigt11~~lJf1ill 1r1 3413 oat tinuhllJJfl H f11 wlinVI t-statistics Sig (Hailed) ~lllflfll1$tlVnrfmtJ 4765 000

~llN~~t1illi 0730 0466

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a ~1l~gt11ilJfl1illm~ -1900 0058

~ ~lnJflfl~11i tllll m1l 0143 0 886

~llJfli1J1l flli 1297 0 196

~llJfl1Vfl1ll -3776 0000

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2245 0 061 fl1lfllVfl1ll

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VlU 11 fil H~lV1U flli llnflfl~~1 gt1 nu ri gt1 rlnYi oiJil IiJ if lll

I

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(V 0 ~ I CIo 4 IJl~tll f11ilm 1~lflltl111 1i 1~Ui flli lf1~ tlgt1 123 608 265 0 5

v

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6oUllltll 1wm ri ~lJtlUV1111i IIU~fllilfl~tl gt1 133 535 318 15

00

00

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385

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Ii ff n~ ~li1llJlfVI 1m lYl~llflllf1fllYl1 11 390

n 1121 li1lYllJ~1IJ1lJ11l1fl~1gt1 illll 315

cf I I 3lJf11i ~ flU~gt1i1l~1tJ31lJl1lJ1 230 ~

4lJ1l1tJ 1tJ tl1111ill n nmnvm um l 210

5 iJih61tJ1vm1lJ~~1flHu~ f11i llil Wi-Fi 225

373 228 10

33 8 290 38

393 363 15

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20

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llJJ~~gl1-1j ltl~U tJ-1if flft flllltT ~flll vitl if~~tI f1 1-1 Ui i11 fll-1

v flljYlt11Vlm 4 mu

tTJI-IUillUflHflljYllllVl F-statistics Sig

I

fljHfl2 fl1 t-statistics 1I11fll Sig Utl-1fllHIVliHJU

llUUflP~UVifltT-1f1a~oif~~mhulhtuJm-1flliYla1V1y-17 ml-l

~llrl~~t1Wli 16280

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~ltJ rigt11~~lJf1ill 1r1 3413 oat tinuhllJJfl H f11 wlinVI t-statistics Sig (Hailed) ~lllflfll1$tlVnrfmtJ 4765 000

~llN~~t1illi 0730 0466

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a ~1l~gt11ilJfl1illm~ -1900 0058

~ ~lnJflfl~11i tllll m1l 0143 0 886

~llJfli1J1l flli 1297 0 196

~llJfl1Vfl1ll -3776 0000

~1tJfli 1J1U f1 i 8881 0000

2245 0 061 fl1lfllVfl1ll

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VlU 11 fil H~lV1U flli llnflfl~~1 gt1 nu ri gt1 rlnYi oiJil IiJ if lll

I

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lt pound YMl R U~tlUUl l M ttG M~1G~rtpoundIU~ ~

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