Öğrencileri İşe alma: yeni jenerasyon türk yeteneklerini kendinize Çekme (turkey student...

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Page 1: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)
Page 2: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Where students fit into LinkedIn’s strategy

Students on LinkedIn 2

Page 3: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 3

Our visionCreate economic opportunity for every member of the global workforce

Page 4: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 4

The economic graphMapping every global connection between:

Opportunities Skills Companies Educationalinstitutions

People Professionalknowledge

Page 5: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students are the fastest growing demographic on

LinkedIn

Page 6: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 7

Students and recent grads are an integral part of the LinkedIn ecosystem

40M+student and recent graduates on LinkedIn globally

191universities in Turkey with LinkedIn profiles

1M+entry-level jobs posted on linkedin.com

Page 7: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

We listened

Students on LinkedIn 7

Page 8: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)
Page 9: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Our student recruiting strategy for employers

Students on LinkedIn 9

Page 10: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 10

Reach

Engage

Hire

Page 11: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Company Page

Career Page(s)

Targeted Ads

Targeted Jobs

Employee Profiles

Recruiter

Automated

Proactive

Reach

Engage

Hire

Page 12: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Bring your story to life with a LinkedIn Career Page• Setting up a student specific view will

dynamically serve content that is most relevant

to them

• Videos and testimonials allow you to focus on

messaging that resonates most with students

Students on LinkedIn 12

Page 13: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 13

Some best practices fromTurkey

Page 14: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Reach the right student with targeting information found in our rich profile data

Elif KayaEcon Major and Aspiring Financial AnalystIstanbul, Turkey Financial Services

Current Istanbul UniversityPrevious Ankara UniversityEducation Ankara University

277 connections

Background

EducationIstanbul UniversityEconomics, M.A.2014– 2016 (expected)

Groups

Graduation Year

Students on LinkedIn 14

Groups

Student

SchoolGeography

Skills, Honors, Awards

Degree type

www.linkedin.com/elifkayaConnect

Field of Study

SummaryI’m in final year starting to look for roles in the financial industry. As an economics major,I’m fascinated by the invisible forces that shape our world.

Page 15: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 15

Expand your reach by targeting the right students and start a new following

You’re Invited! LinkedIn is coming to campus

Thursday, March 20th

Register

March 20th2016

Page 16: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Promote your jobs to a highly engaged audience Students are twice as likely to engage with a job on mobile

Students on LinkedIn 16

Student jobs portal View and apply to jobs on mobile

Account ManagerLinkedIn

Page 17: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 17

Engage students and recent grads with content showcasing your employment brand

Page 18: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 18

Some best practices fromTurkey

Page 19: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 19

Employment branding media keeps you top-of-mind year-round with students and recent grads

Targeted InMails

Status updatesTargeted Ads

Page 20: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Students on LinkedIn 20

Targeted InMailsDrive action with targeted, personalized messages• Scale your recruitment efforts and stand out to

students and recent graduates

• Drive student interest and build a pipeline of qualified

candidates

Page 21: Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Turkey Student Webcast)

Next steps

• Download the Student Recruitment 2.0

playbook

• Contact us with any questions you have

• Start reaching, engaging and hiring great

students