國立屏東商業技術學院 企業管理系 學生專題論文 · 國立屏東商業技術學院...
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Miss Mita
103 1
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I
10
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II
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............................................................... III
............................................................... III
. ................................................ 1
. ...................................................... 2
. ................................................ 3
. .................................................. 5
. .............................................. 7
. ................................................. 13
. ....................................... 14
MISS MITA
. ................................................... 18
. ..................................................... 23
. ..................................... 23
.SWOT ..................................................... 25
. ................................................. 26
. ..................................................... 26
. ........................................... 27
. ..................................................... 28
. ..................................................... 32
............................................................ 34
........................................ 36
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.............................................................. 50
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III
2_1 ............................................. 9
2_2 .................................. 12
2_3 ................................................ 15
2_4 .................................................. 15
2_5 ................................................ 16
3_1 SWOT........................................................ 25
2_1 ........................................... 4
2_2 ............................................. 6
2_3 ................................................ 10
2_4 .................................................... 14
2_5 ........................................................ 17
2_6 ................................................ 18
3_1 .......................................... 19
3_2 .............................................. 19
3_3 ................................................ 20
3_4 & ....................................... 20
3_5 & ..................................... 20
3_6 MENU() ........................................................ 21
3_7 MENU() ........................................................ 22
4_1 ............................................ 27
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Miss Mita
1
.
!
KTV
spoon caf
3
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Miss Mita
2
.
(1).
(2).
(3).
(4).
(5).
(6).
(1).
(2).
(3).
(4).
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Miss Mita
3
.
(100 3 )
(1).
(2).
(3).
(4).
(1).
(2).
(3). ()
(4).
(5).
(6).
(7).
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Miss Mita
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(8).
(9).
(10).
(11).
2_1
2012 11
2012 115,054 2011
3,929 3.41%
MIS
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Miss Mita
5
.
2000
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Miss Mita
6
2_2
!
16,358,365
16,049,650
16,703,494
16,486,997
16,703,607
2,597
2,550
2,617
2,582
2,535
2,480
2,500
2,520
2,540
2,560
2,580
2,600
2,620
2,640
15,600,000
15,800,000
16,000,000
16,200,000
16,400,000
16,600,000
16,800,000
98 99 100 101 102_8
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Miss Mita
7
01
18 35
41%79%64%60%100%
Total
0 1 0 12 9 22
1 0 22 16 40 78
Total 1 22 28 49 100
Total
1825 1 5 8 14
2530 3 2 0 5
3035 0 1 0 1
Total 4 8 8 20
.
(1).
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Miss Mita
8
15 35
01
$251 9% 27%
DIY 9%
46%
Total 100~150 151~200 201~250 251~300 301~400 401
0 8 10 2 2 0 0 22
1 11 19 27 15 2 4 78
Total 19 29 29 17 2 4 100
DIY
Total
0 5 2 0 13 2 22
1 12 6 13 24 23 78
Total 17 8 13 37 25 100
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Miss Mita
9
(2).
96(2007) 9.67 %
97(2008) 10.08%
98(2009) 9.37%
99(2010) 9.71%
100(2011) 10.16%
101(2012) 10.58%
2_1
01
50%
Total 1 2~3 1~2
0 0 0 2 2 4
1 4 4 8 0 16
Total 4 4 10 2 20
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Miss Mita
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2_3
(3).
landscapeparticipationremembrance
8
01
36% 71%
, 37%
, 25%
, 10%
, 28%
, 35%
, 30%
, 10%
, 25%
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Miss Mita
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Total ?
0 1 0 3 13 5 22
1 3 2 20 18 35 78
Total 4 2 23 31 40 100
(4).
2013 1 4() 0.8%
(1). :
(2).
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Miss Mita
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(3). :
70
180~450 ()1100~1200/
40~130
2 ()70/
50~250 186/
()67/
2_2
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Miss Mita
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2013 6
.
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Miss Mita
14
2_4
:
.
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Miss Mita
15
++
+
85 C
++
Spoon CafT&C
2_3
Miss Mita
$30~$50
$80~$100
$100
$30~$50
$80~$100
$100
$100-$200
$200-$250
$260
Spoon Caf
T&C
$30~$50
$80~$100
$100
$30~$50
$80~$100
$100
$100-$200
$200-$250
$260
-
85 C -
2_4
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Miss Mita
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Spoon Caf
(
)
T&C
()
85 C
2_5
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Miss Mita
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Spoon Caf
T&C
85 C
!
:
X Y
2_5
Spoon Caf
T&C
85C
Miss Mita
1
2
3
4
5
6
7
8
9
10
50 100 150 200 250 300 350 400
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Miss Mita
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2_6
85 CSpoon
Caf
T&C
Spoon Caf T&C
T&C
Miss Mita
. . :
(1).
2
(2).
(3). 5
(4).( 1)
(5).Wi-Fi
(6).
(7). 3
3
spoon caf T&C
7-11(85C)
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Miss Mita
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63%
52%
3_1
. :
ROCK
3_2
2%
4%
31%
40%
23%
5%
14%
29%
43%
9%
,
79%
,
11%
,
10%
,
85%
,
5%
,
10%
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Miss Mita
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3_4 &
3_5 &
19%
29% 29%
17%
2% 4%
100~150 151~200 201~250
251~300 301~400 400
,
44%
,
14%
, 7%
, 28%
,
0% , 7%
20%
40% 15%
20%
5% 0%
100~150 151~200 201~250
251~300 301~400 400
3_3
,
8% ,
8%
,
31% ,
43%
, 10%
,
5% ,
15%
,
35%
,
35%
, 10%
,
36%
,
18%
,
15%
, 24%
,
5% , 2%
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Miss Mita
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3_6 Menu()
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Miss Mita
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3_7 Menu()
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Miss Mita
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250
$151~$200$201~$250
.
100~300
35
15 35
:
(1).:
(2).:
Miss Mita
.
Spoon Caf
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Miss Mita
24
T&C
T&C
Miss Mita
9 8
(EX)
7-11
85 C
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Miss Mita
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.SWOT
Strength() Weakness()
1.
2.
3.
1.
2.
3.
Opportunity() Threat()
1.
2.
3.
1.
2.
3.
4.
3_1 SWOT
SWOT:
:
S
:
W
:
O
:
T
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Miss Mita
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.
.
1234
10
()
9
999 ()VIP
9 8
/
1.
2.
3.
80~180
180~320
25
80110cm
1.
2.
1. 9
2. 999
9
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Miss Mita
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DIY ($150)
DIY
:
100
4_1
.
:
: 5 2 2 2
: 109 25000 19047
8
2%
4%
28%
44%
22%
5%
35%
45%
15%
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Miss Mita
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:
:
:
:
:
:
:
:
:
:
:
.
Miss Mita
2014 2015 2016
311.645 451.595 591.545
777.04 25.09 29.81
1088.685 556.29 709.81
2014 2015 2016
500 300 100
300 300 300
800 600 400
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Miss Mita
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Miss Mita
2014 2015 2016
391.6 539.325 834.775
232.575 252.35 395.85
634.05 781.775 1077.225
1258.225 1573.45 2307.85
274.12 377.5275 584.3425
162.8025 176.645 277.095
443.835 547.2425 754.0575
880.7575 1101.415 1615.495
377.4675 472.035 692.355
416.7128 429.7128 450.7128
48 72 96
155.408 105.002 159.62
184 50 60
6.958 6.958 6.958
5 3 2
96 96 96
TFC 912.0788 762.6728 871.2908
-534.6113 -290.6378 -178.9358
(17%) 0 0 0
-534.6113 -290.6378 -178.9358
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Miss Mita
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(+)*20%
$2,500,000+$50,000($2,500/@*20 )+$140,400($1,560/@*90
)+$50,000+$2,330,000+$200,000
$12,500($2,500/@*5 )+ $15,600($1,560/@*10 )+$80,000+
$142,800
$12,500($2,500/@*5 )+$15,600($1,560/@*10 ) +$50,000+
$20,000+$200,000
100 /
2014 /
30 250 99 742,500
10 400 99 396,000
15 300 99 445,500 1,584,000
35 350 99 1,212,750
40 250 99 990,000
20 400 99 792,000
25 300 99 742,500 2,524,500
10 250 212 530,000
10 400 212 848,000
15 300 212 954,000 2,332,000
15 350 212 1,113,000
10 250 212 530,000
20 400 212 1,696,000
25 300 212 1,590,000 3,816,000
3,916,000
2,325,750
6,340,500
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Miss Mita
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2016 /
45 250 99 1,113,750
25 400 99 990,000
30 300 99 891,000 2,994,750
50 350 99 1,732,500
55 250 99 1,361,250
35 400 99 1,386,000
40 300 99 1,188,000 3,935,250
25 250 212 1,325,000
25 400 212 2,120,000
30 300 212 1,908,000 5,353,000
30 350 212 2,226,000
25 250 212 1,325,000
35 400 212 2,968,000
40 300 212 2,544,000 6,837,000
8,347,750
3,958,500
10,772,250
2015 /
35 250 99 866,250
15 400 99 594,000
20 300 99 594,000 2,054,250
30 350 99 1,039,500
45 250 99 1,113,750
25 400 99 990,000
30 300 99 891,000 2,994,750
15 250 212 795,000
15 400 212 1,272,000
20 300 212 1,272,000 3,339,000
20 350 212 1,484,000
15 250 212 795,000
25 400 212 2,120,000
30 300 212 1,908,000 4,823,000
5,393,250
2,523,500
7,817,750
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Miss Mita
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%
2014
3,916,000 0.7 2,741,200
2,325,750 0.7 1,628,025
6,340,500 0.7 4,438,350
3,774,675
2015
5393250 0.7 3,775,275
2523500 0.7 1,766,450
7817750 0.7 5,472,425
4,720,350
2016
8347750 0.7 5,843,425
3958500 0.7 2,770,950
10772250 0.7 7,540,575
6,923,550
$109/*5 *12h*310
$250,000/*2 *12
$30,000/*3*12
$19,047/*2*12
$40,000/*12
$60,000/*12
$80,000/*12
0 5
$5,000,000*1.3916%*1
$80,000*12
.
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Miss Mita
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/
3
1,126 96 500
30 500 (
48,000 100)
12 100
200 350 35,000 70,000
30 10,500 21,000 8
2,226,000 4 2,079,000 4,305,000
6
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Miss Mita
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Miss Mita
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15 18 18 25 25 30
30 35 35- 45 45
3 1~2 2~3
1
/
(1). 100~150 151~200 201~250 251~300
301~400 401
(2). ()
_______
(3). (
)
_______
(4). ()
_______
(5). ()
(6).
(1).
(2).
(3).
(4).
1).
DIY
($150)
2).
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Miss Mita
36
120 120 120
100 22 78 20 4 16
/
Miss Mita 15 35
57
08-738-7126
Q1: 17
!
Q2:!
Q3:
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Miss Mita
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Q4:
!
Q5:!
Q6:
Q7:
Q8:
Q9:
(1)
(2)
Q10:"
17!
Q11:
(
!)
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Miss Mita
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() ()
() ()
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Miss Mita
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1.
2.123
45
3.
24
4. 2
5.
6.
7.
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Miss Mita
40
-
MissMita
MissMita
OPEN
OPEN
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Miss Mita
41
Miss Mita
///
339 ( 7 ) :07-3393399 :am10:30-pm10:00
Miss Mita facebook
!
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Miss Mita
42
Miss Mita facebook
!~!
339
( 7 )
:07-3393399
:am10:30-pm10:00
////
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Miss Mita
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Miss Mita
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Miss Mita
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Miss Mita
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Miss Mita
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.
3 - 6
45
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Miss Mita
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.
2
45
http://.net/wiki/index.php?title=%E5%9C%96%E5%83%8F:%E5%9C%96%E6%9D%BF%E9%81%8A%E6%88%B2-%E9%96%8B%E8%86%9B%E6%89%8B%E5%82%91%E5%85%8B-%E9%81%8A%E6%88%B2%E5%9C%B0%E5%9C%96.jpg -
Miss Mita
49
1.
2.
1.
2.
3.
>>>
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Miss Mita
50
http://www.fia.gov.tw/public/Attachment/3620152202.pdf( 101
)
http://www.fia.gov.tw/public/Attachment/25715165271.pdf( 100
)
http://www.gourmettw.com/custom/gour_ind_02.pdf
()[] ISBN 957-818-646-0 (
)[Jack D. Ninemeier ] ISBN 957-818-637-1
www.pws.stu.edu.tw/issac/GL/GL/GLEP/ch7.doc
http://www.shs.edu.tw/works/essay/2012/02/2012022220133039.pdf
https://attachment.fbsbx.com/file_download.php?id=402844739813011&eid=ASu31vc
i8CWKWvwtda2fX57LojrECMXKHvHfqdoXZrDB-5DCAeiElNoQWs
http://www.fia.gov.tw/public/Attachment/3620152202.pdfhttp://www.fia.gov.tw/public/Attachment/25715165271.pdfhttp://www.gourmettw.com/custom/gour_ind_02.pdfhttp://www.pws.stu.edu.tw/issac/GL/GL/GLEP/ch7.dochttp://www.shs.edu.tw/works/essay/2012/02/2012022220133039.pdfhttps://attachment.fbsbx.com/file_download.php?id=402844739813011&eid=ASu31vci8CWKWvwtda2fX57LojrECMXKHvHfqdoXZrDB-5DCAeiElNoQWshttps://attachment.fbsbx.com/file_download.php?id=402844739813011&eid=ASu31vci8CWKWvwtda2fX57LojrECMXKHvHfqdoXZrDB-5DCAeiElNoQWs