영화제 평가결과 요약

영화제명 우수한 분야 미흡한 분야 개선 사항

부산국제영

화제

ㅇ최우수영화제(국내의 국제영화제를 선도함)

ㅇ높은 국내외 영화인의 참여

ㅇ통역, 자막, 저작권관리 등 관리․운영 우수

ㅇPPP 등을 통해 국내영화계 기여 높음

ㅇ행사장 위험관리 미흡

ㅇ스태프나 자원봉사자의 친절도 미흡

ㅇ위험요소 관리 보완

ㅇ관객 불만해소를 위한 서비스 향상

서울여성영

화제

ㅇ영화제의 독창성

ㅇ높은 관객점유율

ㅇ예산운영 적정(국고 등 보조금 비율이 낮음)

ㅇ영화제 사업조직의 자율성․독립성 낮음(「여성문화예술기획」 정관상 독립성 부재)

ㅇ여성 소재 영화일 경우 남성작품도 포함, 영역확장

ㅇ홍보․마케팅 확대, 영화제 조직의 독립성 확보

전주국제영

화제

ㅇ프로그램 적절

ㅇ높은 좌석점유율, 영화제조직의 운영 적절

ㅇ국고․지자체 등 보조금 지원 비율이 높음

ㅇ축제와 중복되어 영화제 집중도 낮음

ㅇ디지털영화 표방은 차별성이 없어 변화 필요

ㅇ축제와 중복 회피, 보조금 비율 축소(협찬 등 확대)

부천국제판

타스틱영화

제

ㅇ안내서비스 체계 우수

ㅇ인력, 목표설정위한 수요분석 등 우수

ㅇ영화인 참여 저조

ㅇ상영작품, 관객수 감소

ㅇ상영지연 등 운영 미숙

ㅇ영화인 및 관객 참여 제고

ㅇ한국영화 영어자막 제공

광주국제영

화제

ㅇ보조금 이외 수입비율 확대

ㅇ행사장 (충정로) 집중화

ㅇ방향성의 불명확

ㅇ영문자막 서비스 부족

ㅇ관리시스템, 저작권인식 부족

ㅇ정체성, 장기적 비전 재설정

ㅇ통역․자막서비스 확대

ㅇ위험관리 강화, 사전 저작권 확보

고양국제어

린이영화제

ㅇ영화제 대상과 컨셉트의 차별성

ㅇ영화제 집행조직의 독립성

ㅇ목표설정․관리시스템 체계화 미흡

ㅇ운영미숙(위험관리 체계미흡, 안내 부족 등)

ㅇ보조금 의존도 높음

ㅇ계획․운영․관리의 체계화

ㅇ보조금 이외의 기타 수입 확보 필요

ㅇ적극적인 홍보

서울필름&넷

페스티벌ㅇ새로운 영화문화 소개

ㅇ영화제의 개최기간이 길어(130여일) 집중도 낮음

ㅇ관리시스템 부재(상영사고, 작품관리 오류 등)

ㅇ서울 이외 지역에도 홍보

ㅇ기간 축소로 집중화

ㅇ관리시스템 구축

용역보고 2005-1

국제영화제 평가시스템 개발 및

2005년 국제영화제 평가

2005. 12

사단법인 영화인회의 부설

한국영상산업정책연구소

용역보고 2005-1

국제영화제 평가시스템 개발 및

2005년 국제영화제 평가

책임연구원

김도학(한국영상산업정책연구소 수석연구원, 경영학 박사)

공동연구원

유창서(영화인회의 사무국장)

최현용(영화인회의 사무차장)

최승우(문화사회연구소 운영위원)

외부 평가위원

조종국(조우필름 대표)

김광수(청년필름 대표)

사단법인 영화인회의 부설

한국영상산업정책연구소

제 출 문

영화진흥위원회 위원장 귀하

본 보고서를 영화진흥위원회 용역연구과제 「국제영화제 평가

시스템 개발 및 2005년도 국제영화제 평가 용역」의 최종보고서로

제출합니다.

2005년 12월

참여연구진

책임연구원 : 김도학

공동연구원 : 유창서

최현용

최승우

외부평가위원 : 조종국

김광수

1

머 리 말

1999년 이후 한국영화산업은 지속적으로 발전하고 있으며, 3년 이상 관객점유율이

50% 이상을 상회하는 등의 양적인 성장 이외에도 깐느․베니스․베를린 등의 세계 3대 국제영화제에서 수상을 하는 등 질적인 성장도 이루어지고 있습니다. 한편으로 부산국

제영화제를 비롯한 서울여성․전주․부천․고양․광주․SeNef 등 국제영화제 개최를 통해 국내외 영화인들의 교류 증진 및 한국영화에 대한 위상의 제고가 이루어지고 있으며, 다

양한 영화의 상영을 통해 관객의 영화에 대한 시각을 넓히고 있습니다. 이처럼 산업적

측면뿐만 아니라, 국제영화제의 개최는 일상적으로 접하는 한국․할리우드 영화 이외에도 다수의 국가에서 제작된 다양한 시각과 기법의 영화를 상영함으로써 국내 영상문

화 발전에 기여하고 있습니다.

각 국제영화제의 국내 영화산업 발전 및 영상문화의 질적 향상 등의 기여에 대한 정

당한 평가와 더불어, 보다 발전된 모습으로 각 국제영화제가 계획․진행하는데 있어 개선되어야 할 사항을 도출하는 것이 본 연구의 목적입니다. 본 국제영화제평가시스템 개발

과 국고가 지원된 7개 국제영화제의 평가 연구용역은 문화관광부와 영화진흥위원회의

지원으로 실시하게 되었습니다.

평가시스템 설계가 100%까지 완성되지 못한 않은 상황에서 서울여성영화제와 전주국

제영화제의 평가가 실시되고 두 영화제의 평가과정을 거치면서 본 보고서에 제시된 평

가지표와 평가방법 등이 개발되는 등 평가시스템 개발 및 평가과정 상의 어려움이 있었

습니다. 하지만 소규모 영화제의 프로그래머나 집행위원장 등으로 활동하고 있는 많은

분들의 조언으로 다양한 평가지표와 평가방법 등을 개발할 수 있었고, 각 국제영화제의

집행조직의 자료 제공과 현장실사 과정에서의 많은 협조로 평가보고서를 완성할 수 있

었습니다. 다시 한번 본 보고서가 나오기 전까지 많은 조언과 협조를 주신 국제영화제

관계자 분과 지원을 해주신 문화관광부와 영화진흥위원회에 감사드립니다.

2005년 12월

(사) 영화인회의 부설 한국영상산업정책연구소 책임연구원

김 도 학

2

■ 목 차 ■

Ⅰ. 국제영화제 평가시스템 설명 ·························································································· 1

1. 평가시스템 개발의 목적 ········································································································· 1

2. 평가지표의 소개 ······················································································································· 2

3. 각 평가영역의 세부평가항목과 평가방법 설명 ································································· 3

⑴ 국제영화제 요건 충족도의 세부 평가항목과 평가방법 ·············································· 3

⑵ 국제영화제 사업계획의 세부 평가항목과 평가방법 ···················································· 6

⑶ 국제영화제 추진과정의 세부 평가항목과 평가방법 ···················································· 8

⑷ 국제영화제 사업성과의 세부 평가항목과 평가방법 ·················································· 10

Ⅱ. 국내 국제영화제 비교 항목 계량 평가 ···································································· 15

Ⅲ. 서울여성 영화제 ················································································································· 26

1. 국제영화제로서의 요건 충족도 평가 ················································································· 26

⑴ 출품 영화의 선정 적정성 및 차별성 ············································································ 26

⑵ 행사진행과정의 충족도 ···································································································· 26

2. 사업계획 평가 ························································································································· 27

⑴ 사업목표 수립의 적절성 ·································································································· 27

⑵ 실행계획의 적절성 ············································································································ 28

3. 추진과정 평가 ························································································································· 28

⑴ 추진체계의 적절성 ············································································································ 28

⑵ 경영관리의 적절성 ············································································································ 29

⑶ 홍보․마케팅의 적절성 ······································································································· 30 4. 사업성과 평가 ························································································································· 31

⑴ 영화제 만족도 및 품질관리 성과 ·················································································· 31

⑵ 영화제의 전반적인 성과 ·································································································· 31

5. 총평 및 발전 방안 ················································································································· 33

Ⅳ. 전주 국제영화제 ················································································································· 35

1. 국제영화제로서의 요건 충족도 평가 ················································································· 35

⑴ 출품 영화의 선정 적정성 및 차별성 ············································································ 35

⑵ 행사진행과정의 충족도 ···································································································· 36

2. 사업계획 평가 ························································································································· 37

3

⑴ 사업목표 수립의 적절성 ·································································································· 37

⑵ 실행계획의 적절성 ············································································································ 38

3. 추진과정 평가 ························································································································· 38

⑴ 추진체계의 적절성 ············································································································ 38

⑵ 경영관리의 적절성 ············································································································ 39

⑶ 홍보․마케팅의 적절성 ······································································································· 41 4. 사업성과 평가 ························································································································· 41

⑴ 영화제 만족도 및 품질관리 성과 ·················································································· 41

⑵ 영화제의 전반적인 성과 ·································································································· 42

5. 총평 및 발전 방안 ················································································································· 44

Ⅴ. 부천국제 판타스틱영화제 ······························································································· 45

1. 국제영화제로서의 요건 충족도 평가 ················································································· 45

⑴ 출품 영화의 선정 적정성 및 차별성 ············································································ 45

⑵ 행사진행과정의 충족도 ···································································································· 46

2. 사업계획 평가 ························································································································· 47

⑴ 사업목표 수립의 적절성 ·································································································· 47

⑵ 실행계획의 적절성 ············································································································ 48

3. 추진과정 평가 ························································································································· 49

⑴ 추진체계의 적절성 ············································································································ 49

⑵ 경영관리의 적절성 ············································································································ 49

⑶ 홍보․마케팅의 적절성 ······································································································· 51 4. 사업성과 평가 ························································································································· 52

⑴ 영화제 만족도 및 품질관리 성과 ·················································································· 52

⑵ 영화제의 전반적인 성과 ·································································································· 52

5. 총평 및 발전 방안 ················································································································· 54

Ⅵ. 고양 국제어린이영화제 ···································································································· 56

1. 국제영화제로서의 요건 충족도 평가 ················································································· 56

⑴ 출품 영화의 선정 적정성 및 차별성 ············································································ 56

⑵ 행사진행과정의 충족도 ···································································································· 57

2. 사업계획 평가 ························································································································· 58

⑴ 사업목표 수립의 적절성 ·································································································· 58

⑵ 실행계획의 적절성 ············································································································ 59

3. 추진과정 평가 ························································································································· 60

4

⑴ 추진체계의 적절성 ············································································································ 60

⑵ 경영관리의 적절성 ············································································································ 60

⑶ 홍보․마케팅의 적절성 ······································································································· 62 4. 사업성과 평가 ························································································································· 62

⑴ 영화제 만족도 및 품질관리 성과 ·················································································· 62

⑵ 영화제의 전반적인 성과 ·································································································· 63

5. 총평 및 발전 방안 ················································································································· 65

Ⅶ. 광주 국제영화제 ················································································································· 67

1. 국제영화제로서의 요건 충족도 평가 ················································································· 67

⑴ 출품 영화의 선정 적정성 및 차별성 ············································································ 67

⑵ 행사진행과정의 충족도 ···································································································· 68

2. 사업계획 평가 ························································································································· 69

⑴ 사업목표 수립의 적절성 ·································································································· 69

⑵ 실행계획의 적절성 ············································································································ 70

3. 추진과정 평가 ························································································································· 71

⑴ 추진체계의 적절성 ············································································································ 71

⑵ 경영관리의 적절성 ············································································································ 71

⑶ 홍보․마케팅의 적절성 ······································································································· 73 4. 사업성과 평가 ························································································································· 73

⑴ 영화제 만족도 및 품질관리 성과 ·················································································· 73

⑵ 영화제의 전반적인 성과 ·································································································· 74

5. 총평 및 발전 방안 ················································································································· 76

Ⅷ. 서울 넷&필름 페스티벌 ·································································································· 78

1. 국제영화제로서의 요건 충족도 평가 ················································································· 78

⑴ 출품 영화의 선정 적정성 및 차별성 ············································································ 78

⑵ 행사진행과정의 충족도 ···································································································· 79

2. 사업계획 평가 ························································································································· 80

⑴ 사업목표 수립의 적절성 ·································································································· 80

⑵ 실행계획의 적절성 ············································································································ 81

3. 추진과정 평가 ························································································································· 82

⑴ 추진체계의 적절성 ············································································································ 82

⑵ 경영관리의 적절성 ············································································································ 82

⑶ 홍보․마케팅의 적절성 ······································································································· 84

5

4. 사업성과 평가 ························································································································· 84

⑴ 영화제 만족도 및 품질관리 성과 ·················································································· 84

⑵ 영화제의 전반적인 성과 ·································································································· 85

5. 총평 및 발전방안 ··················································································································· 87

Ⅸ. 부산 국제영화제 ················································································································· 89

1. 국제영화제로서의 요건 충족도 평가 ················································································· 89

⑴ 출품 영화의 선정 적정성 및 차별성 ············································································ 89

⑵ 행사진행과정의 충족도 ···································································································· 90

2. 사업계획 평가 ························································································································· 91

⑴ 사업목표 수립의 적절성 ·································································································· 91

⑵ 실행계획의 적절성 ············································································································ 92

3. 추진과정 평가 ························································································································· 93

⑴ 추진체계의 적절성 ············································································································ 93

⑵ 경영관리의 적절성 ············································································································ 94

⑶ 홍보․마케팅의 적절성 ······································································································· 96 4. 사업성과 평가 ························································································································· 96

⑴ 영화제 만족도 및 품질관리 성과 ·················································································· 96

⑵ 영화제의 전반적인 성과 ·································································································· 97

5. 총론 및 발전방안 ··················································································································· 99

Ⅹ. 총론 ········································································································································· 101

1. 국제영화제 평가시스템의 문제점과 대안 ······································································· 101

1) 평가 및 자료제출시기의 조정 ······················································································ 101

2) 평가주체에 대한 협조 체계 구축 ················································································ 102

3) 평가 진행과정 및 방법의 개선 ···················································································· 103

2. 7개 국제영화제에 대한 제언 ····························································································· 104

1) 국제영화제로서 기본적 요건 충족 ·············································································· 104

2) 국제영화제 특성화를 위한 방안 ·················································································· 105

3) 국제 영화제 정보∙인력 교류 및 자원 공유 ······························································· 106

4) 목표 달성을 위한 각 부문 전략 및 실행 프로세스의 체계화 ······························ 106

[요약] 7개 국제영화제 평가 ····································································································· 109

■ 참고문헌 ■ ····························································································································· 116

[부록] 설문지 ································································································································ 117

6

■ 표 차례 ■

[표1-1] 대분류 측면의 국제영화제 평가 지표 ············································································ 2

[표1-2] 평가영역Ⅰ: 국제영화제 요건 충족도 ············································································· 4

[표1-3] 평가영역Ⅱ: 사업계획 ········································································································· 7

[표1-4] 평가영역Ⅲ: 추진과정 ······································································································· 11

[표1-5] 평가영역Ⅳ: 사업성과(사업성과의 달성도) ·································································· 12

[표1-6] 현장 체크리스트 항목 ······································································································ 13

[표2-1] 출품영화의 각 등급 프리미엄 작품 수와 평가결과 ·················································· 15

[표2-2] 7개 국제영화제 상영 프로그램의 질 및 차별성 평가 내용 ···································· 19

[표2-3] 7개 국제영화제 자율성․독립성 평가결과 ····································································· 22[표2-4] 7개 국제영화제 관객 만족도 조사․분석 결과 ····························································· 23[표2-5] 7개 국제영화제 국고․지방자치단체 보조금 지원 효율성 평가결과 ······················· 24[표2-6] 7개 국제영화제 영화제 참여도/호응도 반영 계량평가 분석결과 ··························· 25

[표3-1] 2005 서울여성영화제 참가 국가수와 작품수 평가결과 ············································ 26

[표3-2] 2005 서울여성영화제 통역/자막 서비스품질 평가결과 ············································· 26

[표3-3] 2005 서울여성영화제 인쇄물 적정성 평가결과 ·························································· 26

[표3-4] 2005 서울여성영화제 심사위원 구성 적절성 평가결과 ············································ 27

[표3-5] 2005서울여성영화제 프린트 위험 및 저작권관리 적절성 평가결과 ······················ 27

[표3-6] 2005서울여성영화제 게스트/관객 관련 자료와 평가결과 ········································· 27

[표3-7] 2005서울여성영화제 사업목표 수립의 적절성 평가결과 ·········································· 27

[표3-8] 2005서울여성영화제 실행계획 적절성 평가결과 ························································ 28

[표3-9] 2005서울여성영화제 추진체계 적절성 평가결과 ························································ 28

[표3-10] 2005서울여성영화제 조직/인력 구성 적절성 평가결과 ··········································· 29

[표3-11] 2005서울여성영화제 예산 및 회계관리 적절성 평가결과 ······································ 30

[표3-12] 2005서울여성영화제 홍보/마케팅 적절성 평가결과 ················································· 30

[표3-13] 2005서울여성영화제 현장조사를 바탕으로 한 서비스품질 평가결과 ·················· 31

[표3-14] 2005서울여성영화제 수입구조 평가결과 ···································································· 31

[표3-15] 2005서울여성영화제 세부 수입의 전년대비 증가율 평가결과 ······························ 31

[표3-16] 2005서울여성영화제 방문기자 현황 및 이용실태 평가결과 ·································· 32

[표3-17] 2005서울여성영화제 언론노출빈도 분석 및 홍보효과 평가결과 ·························· 32

[표3-18] 2005서울여성영화제 한국영화산업 기여도 평가결과 ·············································· 32

[표3-19] 2005서울여성영화제 주요 행사 분위기 및 호응도 평가결과 ································ 33

[표4-1] 2005 전주국제영화제 참가 국가수와 작품수 평가결과 ············································ 35

[표4-2] 2005 전주국제영화제 통역/자막 서비스품질 평가결과 ············································· 35

7

[표4-3] 2005 전주국제영화제 인쇄물 적정성 평가결과 ·························································· 35

[표4-4] 2005 전주국제영화제 심사위원 구성 적절성 평가결과 ············································ 36

[표4-5] 2005전주국제영화제 프린트 위험 및 저작권관리 적절성 평가결과 ······················ 36

[표4-6] 2005전주국제영화제 게스트/관객 관련 자료와 평가결과 ········································· 37

[표4-7] 2005전주국제영화제 사업목표 수립의 적절성 평가결과 ·········································· 37

[표4-8] 2005전주국제영화제 실행계획 적절성 평가결과 ························································ 38

[표4-9] 2005전주국제영화제 추진체계 적절성 평가결과 ························································ 38

[표4-10] 2005전주국제영화제 조직/인력 구성 적절성 평가결과 ··········································· 39

[표4-11] 2005전주국제영화제 예산 및 회계관리 적절성 평가결과 ······································ 40

[표4-12] 2005전주국제영화제 홍보/마케팅 적절성 평가결과 ················································· 41

[표4-13] 2005전주국제영화제 현장조사를 바탕으로 한 서비스품질 평가결과 ·················· 41

[표4-14] 2005전주국제영화제 수입구조 평가결과 ···································································· 42

[표4-15] 2005전주국제영화제 세부 수입의 전년대비 증가율 평가결과 ······························ 42

[표4-16] 2005전주국제영화제 방문기자 현황 및 이용실태 평가결과 ·································· 42

[표4-17] 2005전주국제영화제 언론노출빈도 분석 및 홍보효과 평가결과 ·························· 42

[표4-18] 2005전주국제영화제 한국영화산업 기여도 평가결과 ·············································· 43

[표4-19] 2005전주국제영화제 주요 행사 분위기 및 호응도 평가결과 ································ 43

[표5-1] 2005 부천국제판타스틱영화제 참가 국가수와 작품수 평가결과 ···························· 45

[표5-2] 2005 부천국제판타스틱영화제 통역/자막 서비스품질 평가결과 ····························· 45

[표5-3] 2005 부천국제판타스틱영화제 인쇄물 적정성 평가결과 ·········································· 45

[표5-4] 2005 부천국제판타스틱영화제 심사위원 구성 적절성 평가결과 ···························· 46

[표5-5] 2005부천국제판타스틱영화제 프린트 위험 및 저작권관리 적절성 평가결과 ······ 47

[표5-6] 2005부천국제판타스틱영화제 게스트/관객 관련 자료와 평가결과 ························· 47

[표5-7] 2005부천국제판타스틱영화제 사업목표 수립의 적절성 평가결과 ·························· 47

[표5-8] 2005부천국제판타스틱영화제 실행계획 적절성 평가결과 ········································ 48

[표5-9] 2005부천국제판타스틱영화제 추진체계 적절성 평가결과 ········································ 49

[표5-10] 2005부천국제판타스틱영화제 조직/인력 구성 적절성 평가결과 ··························· 49

[표5-11] 2005부천국제판타스틱영화제 예산 및 회계관리 적절성 평가결과 ······················ 50

[표5-12] 2005부천국제판타스틱영화제 홍보/마케팅 적절성 평가결과 ································· 51

[표5-13] 2005부천국제판타스틱영화제 현장조사를 바탕으로 한 서비스품질 평가결과 ·· 52

[표5-14] 2005부천국제판타스틱영화제 수입구조 평가결과 ···················································· 52

[표5-15] 2005부천국제판타스틱영화제 세부 수입의 전년대비 증가율 평가결과 ·············· 52

[표5-16] 2005부천국제판타스틱영화제 방문기자 현황 및 이용실태 평가결과 ·················· 53

[표5-17] 2005부천국제판타스틱영화제 언론노출빈도 분석 및 홍보효과 평가결과 ·········· 53

[표5-18] 2005부천국제판타스틱영화제 한국영화산업 기여도 평가결과 ······························ 53

[표5-19] 2005부천국제판타스틱영화제 주요 행사 분위기 및 호응도 평가결과 ················ 54

8

[표6-1] 2005 고양국제어린이영화제 참가 국가수와 작품수 평가결과 ································ 56

[표6-2] 2005 고양국제어린이영화제 통역/자막 서비스품질 평가결과 ································· 56

[표6-3] 2005 고양국제어린이영화제 인쇄물 적정성 평가결과 ·············································· 56

[표6-4] 2005 고양국제어린이영화제 심사위원 구성 적절성 평가결과 ································ 57

[표6-5] 2005고양국제어린이영화제 프린트 위험 및 저작권관리 적절성 평가결과 ·········· 58

[표6-6] 2005고양국제어린이영화제 게스트/관객 관련 자료와 평가결과 ····························· 58

[표6-7] 2005고양국제어린이영화제 사업목표 수립의 적절성 평가결과 ······························ 58

[표6-8] 2005고양국제어린이영화제 실행계획 적절성 평가결과 ············································ 59

[표6-9] 2005고양국제어린이영화제 추진체계 적절성 평가결과 ············································ 60

[표6-10] 2005고양국제어린이영화제 조직/인력 구성 적절성 평가결과 ······························· 60

[표6-11] 2005고양국제어린이영화제 예산 및 회계관리 적절성 평가결과 ·························· 61

[표6-12] 2005고양국제어린이영화제 홍보/마케팅 적절성 평가결과 ····································· 62

[표6-13] 2005고양국제어린이영화제 현장조사를 바탕으로 한 서비스품질 평가결과 ······ 62

[표6-14] 2005고양국제어린이영화제 수입구조 평가결과 ························································ 63

[표6-15] 2005고양국제어린이영화제 세부 수입의 전년대비 증가율 평가결과 ·················· 63

[표6-16] 2005고양국제어린이영화제 방문기자 현황 및 이용실태 평가결과 ······················ 63

[표6-17] 2005고양국제어린이영화제 언론노출빈도 분석 및 홍보효과 평가결과 ·············· 64

[표6-18] 2005고양국제어린이영화제 한국영화산업 기여도 평가결과 ·································· 64

[표6-19] 2005고양국제어린이영화제 주요 행사 분위기 및 호응도 평가결과 ···················· 64

[표7-1] 2005 광주국제영화제 참가 국가수와 작품수 평가결과 ············································ 67

[표7-2] 2005 광주국제영화제 통역/자막 서비스품질 평가결과 ············································· 67

[표7-3] 2005 광주국제영화제 인쇄물 적정성 평가결과 ·························································· 67

[표7-4] 2005 광주국제영화제 심사위원 구성 적절성 평가결과 ············································ 68

[표7-5] 2005광주국제영화제 프린트 위험 및 저작권관리 적절성 평가결과 ······················ 69

[표7-6] 2005 광주국제영화제 게스트/관객 관련 자료와 평가결과 ······································· 69

[표7-7] 2005 광주국제영화제 사업목표 수립의 적절성 평가결과 ········································ 69

[표7-8] 2005 광주국제영화제 실행계획 적절성 평가결과 ······················································ 70

[표7-9] 2005 광주국제영화제 추진체계 적절성 평가결과 ······················································ 71

[표7-10] 2005 광주국제영화제 조직/인력 구성 적절성 평가결과 ········································· 71

[표7-11] 2005 광주국제영화제 예산 및 회계관리 적절성 평가결과 ···································· 72

[표7-12] 2005 광주국제영화제 홍보/마케팅 적절성 평가결과 ··············································· 73

[표7-13] 2005 광주국제영화제 현장조사를 바탕으로 한 서비스품질 평가결과 ················ 73

[표7-14] 2005광주국제영화제 수입구조 평가결과 ···································································· 74

[표7-15] 2005 광주국제영화제 세부 수입의 전년대비 증가율 평가결과 ···························· 74

[표7-16] 2005 광주국제영화제 방문기자 현황 및 이용실태 평가결과 ································ 74

[표7-17] 2005 광주국제영화제 언론노출빈도 분석 및 홍보효과 평가결과 ························ 75

9

[표7-18] 2005 광주국제영화제 한국영화산업 기여도 평가결과 ············································ 75

[표7-19] 2005 광주국제영화제 주요 행사 분위기 및 호응도 평가결과 ······························ 75

[표8-1] 2005 SeNef 참가 국가수와 작품수 평가결과 ······························································ 78

[표8-2] 2005 SeNef 통역/자막 서비스품질 평가결과 ······························································· 78

[표8-3] 2005 SeNef 인쇄물 적정성 평가결과 ············································································ 78

[표8-4] 2005 SeNef 심사위원 구성 적절성 평가결과 ······························································ 79

[표8-5] 2005 SeNef 프린트 위험 및 저작권관리 적절성 평가결과 ······································ 79

[표8-6] 2005 SeNef 게스트/관객 관련 자료와 평가결과 ························································· 80

[표8-7] 2005 SeNef 사업목표 수립의 적절성 평가결과 ·························································· 80

[표8-8] 2005 SeNef 실행계획 적절성 평가결과 ········································································ 81

[표8-9] 2005 SeNef 추진체계 적절성 평가결과 ········································································ 82

[표8-10] 2005 SeNef 조직/인력 구성 적절성 평가결과 ··························································· 82

[표8-11] 2005 SeNef 예산 및 회계관리 적절성 평가결과 ······················································ 83

[표8-12] 2005 SeNef 홍보/마케팅 적절성 평가결과 ································································· 84

[표8-13] 2005 SeNef 현장조사를 바탕으로 한 서비스품질 평가결과 ·································· 84

[표8-14] 2005 SeNef 수입구조 평가결과 ···················································································· 85

[표8-15] 2005 SeNef 세부 수입의 전년대비 증가율 평가결과 ·············································· 85

[표8-16] 2005 SeNef 방문기자 현황 및 이용실태 평가결과 ·················································· 85

[표8-17] 2005 SeNef 언론노출빈도 분석 및 홍보효과 평가결과 ·········································· 86

[표8-18] 2005 SeNef 한국영화산업 기여도 평가결과 ······························································ 86

[표8-19] 2005 SeNef 주요 행사 분위기 및 호응도 평가결과 ················································ 86

[표9-1] 2005 부산국제영화제 참가 국가수와 작품수 평가결과 ············································ 89

[표9-2] 2005 부산국제영화제 통역/자막 서비스품질 평가결과 ············································· 89

[표9-3] 2005 부산국제영화제 인쇄물 적정성 평가결과 ·························································· 89

[표9-4] 2005 부산국제영화제 심사위원 구성 적절성 평가결과 ············································ 90

[표9-5] 2005 부산국제영화제 프린트 위험 및 저작권관리 적절성 평가결과 ···················· 91

[표9-6] 2005 부산국제영화제 게스트/관객 관련 자료와 평가결과 ······································· 91

[표9-8] 2005 부산국제영화제 실행계획 적절성 평가결과 ······················································ 92

[표9-9] 2005 부산국제영화제 추진체계 적절성 평가결과 ······················································ 93

[표9-10] 2005 부산국제영화제 조직/인력 구성 적절성 평가결과 ········································· 94

[표9-11] 2005 부산국제영화제 예산 및 회계관리 적절성 평가결과 ···································· 95

[표9-12] 2005 부산국제영화제 홍보/마케팅 적절성 평가결과 ··············································· 96

[표9-13] 2005 부산국제영화제 현장조사를 바탕으로 한 서비스품질 평가결과 ················ 96

[표9-14] 2005 부산국제영화제 수입구조 평가결과 ·································································· 97

[표9-15] 2005 부산국제영화제 세부 수입의 전년대비 증가율 평가결과 ···························· 97

[표9-16] 2005 부산국제영화제 방문기자 현황 및 이용실태 평가결과 ································ 97

10

[표9-17] 2005 부산국제영화제 언론노출빈도 분석 및 홍보효과 평가결과 ························ 98

[표9-18] 2005 부산국제영화제 한국영화산업 기여도 평가결과 ············································ 98

[표9-19] 2005 부산국제영화제 주요 행사 분위기 및 호응도 평가결과 ······························ 98

■ 그림 차례 ■

[그림2-1] 7개 국제영화제의 브랜드 이미지 맵 ········································································ 21

[그림3-1] 서울여성영화제 조직도 ································································································ 26

[그림4-1] 전주국제영화제 조직도 ································································································ 36

[그림5-1] 부천국제판타스틱영화제 조직도 ················································································ 46

[그림6-1] 고양국제어린이영화제 조직도 ···················································································· 57

[그림7-1] 광주국제영화제 조직도 ································································································ 68

[그림8-1] 서울 넷&필름 페스티벌 조직도 ················································································· 79

[그림9-1] 부산국제영화제 조직도 ································································································ 90

1

Ⅰ. 국제영화제 평가시스템 설명

1. 평가시스템 개발의 목적

1990년대 후반 이후 한국영화산업의 발전과 더불어 많은 국제영화제가 생겨 개최되고

있으나, 국제영화제로서의 평가와 성과에 대한 검증이 제대로 이루어지지 못하고 있다.

2004년에 문화관광정책연구원에서 일반적인 사업평가 체계 측면에서 1차적으로 국제영

화제 평가를 실시하였지만, 영화제로서 갖추어야 할 요건 및 성공요소에 대한 평가를

담보하지는 못하였다. 특히 2004년 평가보고서에서는 관객 및 전문가들의 설문조사 분

석 결과만을 제시하여 실제 국제영화제로서 갖추어야 할 요건이나 성과, 계획 입안 및

추진과정상의 체계성, 조직체계의 효율성 및 구성합리성, 운영과정상의 체계성과 서비스

품질 등에 대한 분석이 이루어지지 않았다.

장기적으로 국고가 지원되고 있는 국제영화제의 문제점을 개선하기 위한 평가 근거의

마련과 이를 통한 발전방안을 모색하는 측면에서 관련 지표의 기본 안을 개발하고, 실

제 2005년 7개 국제영화제에 대한 평가하면서 이를 보다 타당한 형태로 제시하는 것이

본 평가시스템 개발의 목적이다.

국내에서 개최되고 있는 국제영화제의 경제적․문화적 성과의 계량화, 사업추진․운영 기준 등의 체계화 필요성을 제기하는 관계 전문가들의 의견과 2004년의 국제영화제 평가

결과에 대한 문제의식을 바탕으로 다음과 같은 사업목적을 가지고 연구 및 조사를 수행

할 계획이다.

첫째, 국제영화제로서 갖추어야 할 요건과 성공요소 등을 포함한 사업계획, 추진과정,

성과 등에 대한 객관적인 평가지표를 개발하는 것이다. 평가내용을 국제영화제

평가지표로서 적합성을 갖출 수 있도록 국제영화제 집행조직의 자율성, 출품 영

화의 국적의 다양성 및 참신성, 프로모션의 합리성, 해외 게스트의 참여율 및

위상 등의 관련된 내용을 포함하여 평가지표를 개발하는 것이다.

둘째, 현재 국가에서 지원하고 있는 국제영화제의 운영실태 및 성과에 대한 설문조사

등을 통한 평가와 조직 및 사업결과 진단, 행사 기간의 현장실사 등을 통해 조

직, 프로그램 및 프로세스, 재정 등에 대한 합리적인 관리 방안을 도출하여 향

후 개별 국제영화제의 효율적 운영에 기여하고자 한다. 이에 따라 참가국수, 총

관객 및 유료관객수, 출품 영화 작품수(장편/단편/다큐멘터리/기타 영화), 해외

게스트의 참여율, 예산 운영의 적정성 및 자체 조달(협찬, 후원 및 매표수입)의

비중 등과 같은 계량적 평가와 더불어 사업계획의 적절성, 영화제 집행조직의

독립성, 타 국제영화제와의 차별성 및 독창성 등과 같은 정성적 평가 등 평가지

표 특성에 따라 적합한 평가방법을 제시할 것이다.

2

셋째, 이와 같은 운영진단과 함께 국제적인 행사로서, 특히 국제영화제로서 위상을 제

고하면서 지역문화 및 한국영화 발전에 기여할 수 있는 방안을 도출하고자 한다.

2. 평가지표의 소개

□ 국제영화제 평가지표도 일반적인 조직의 경영평가나 사업평가와 마찬가지로, 기

본적으로 사업 계획 평가, 추진과정 및 체계, 사업성과 평가 등이 포함되며, 한편

으로 국제영화제 공인 조직에서 제시하는 기준과 관련된 특성화된 평가요소가

포함됨.

[표1-1] 대분류 측면의 국제영화제 평가 지표평가 영역 평가 항목 배점

국제영화제로서요건 충족도 (30)

⋅출품 영화의 선정 적정성 및 차별성 18⋅행사진행과정의 충족도 12

사업계획(10) - 사업계획의 적절성

⋅사업목표수립의 적절성 5⋅실행계획의 적절성 5

추진과정(30) - 사업추진의 효율성

⋅추진체계의 적절성 7.5

⋅경영관리의 적절성 조직 및 집행위원회 3 인력 10.5 예산․회계 4.5

⋅홍보․마케팅의 적절성 4.5

사업성과(30) - 사업성과의 달성 정도

⋅관객 만족도 6⋅영화제 품질관리 성과 6

⋅행사의 전반 성과 수입 6 홍보․마케팅 3 영화산업 기여도 3 전반 성과 6

총점 100

-. 평가요소 중에서 국제영화제로서 요건 충족도, 추진과정 및 사업성과 등은 실제

사업과정에 직접 관찰 또는 평가할 수 있는 점과 척도 내용들의 중요도가 상대적

으로 사업계획에 비해 높은 것으로 판단하여 가중치를 동일하게 30을 두었음.

-. 사업계획과 관련된 대부분의 내용들이 실제 추진과정이나 성과로 반영되기 때문에

계획자체의 적절성이나 체계성 측면에 평가되며, 이에 따라 평가 가중치는 10을

적용하였음. 네 가지 평가영역의 각 총점은 100점이 되지만 가중치가 반영되고 각

문항의 배분에 따라 [표 1-1]에서 보는 바와 같이 배점이 이루어졌음.

3

3. 각 평가영역의 세부평가항목과 평가방법 설명

⑴ 국제영화제 요건 충족도의 세부 평가항목과 평가방법

□ 국제영화제 요건 충족도를 주요 평가지표로 제시한 이유는 국제영화제 인증 관련

기관에서 제시하는 내용들을 충족시킴으로써 장기적으로 공인된 국제영화제로 국

내 국제영화제들을 발전시킬 필요가 있기 때문임. 물론 공인된 국제영화제가 반드

시 우수한 영화제는 아니지만 요건 충족이 평가지표로 제시되어 활용함으로써 공

인된 국제영화제로 인정받음으로써 영화제들의 위상을 제고하는 것이 지원된 국고

및 지방자치단체 보조금을 효과적으로 사용하는 근거라고 판단됨.

-. 「International Film Festival Guide」에 따르면 현재 세계 각국에는 500개 이상의

크고 작은 국제영화제가 개최되고 있는 것으로 알려지고 있으나 국제영화제작자

연맹(International Federation of Film Producers Association)이 공인한 국제영화제는

50개에 불과한 실정임.

-. 국제영화제작자연맹은 국제영화제의 주요한 기준으로 영화제를 위한 상시 조직

(year-round organizational resources), 국제적인 영화 선정 및 심사위원 위촉

(international selections of films and competition juries), 세계 각국의 기자들을 위한

서비스 시설(facilities for serving international press correspondents), 도난 및 불법복

제 방지 시스템(measures to prevent theft or illegal copying of films), 개최국 영화

산업의 지원(support from the local film industry), 출품작을 위한 보험 가입

(insurance of all film copies against loss, theft, or damage), 출판물 및 정보 관리의

질(high standards for official publications and information management: catalogue,

programs, filers) 등을 제시하고 있음1).

-. 또한 유럽영화제위원회(European Coordination of Film Festivals)는 출품국가 수 및

출품된 외국영화의 비율, 개최국의 언어와 국제공식어인 영화의 통역 및 자막제

공, 영화제 조직의 자율성과 독립성, 필름 프린트 훼손을 대비한 보험, 보도진을

위한 서비스 제공, 상영회수 등을 포함한 저작권 관리, 심사위원의 구성, 관객 통

계 집계 등과 관련된 조항을 제시하고 있음.

□ 계량적 방법에 의해 평가가 이루어지는 항목은 참가국 및 참가작품 수, 타 국제영

화제에 소개되지 않은 작품의 비율, 참가 게스트 및 관객과 관련된 항목들임.

-. 이 가운데 참가국 및 참가작품 수는 유럽영화제위원회에서 제시한 기준은 5개국

이상이어야 하고, 출품 상영된 영화의 50% 이상이 외국영화이어야 한다는 점임.

1) 박조원․남경희 외, 「국제영화제 평가 및 향후 발전방안」, 문화관광정책연구원, 2004. 12, pp.10~12

4

[표1-

2] 평

가영역Ⅰ

: 국제

영화제

요건 충

족도세부

평가기준

관련

검토

대상 자

료 및

구체 방

법점수

가중치

적용 국

제영화제

로서의

출품 영

화의 선

정 적정

성 및

차별성

⋅참가국

및 참

가작품

수(전년

대비 증

감율 포

함)출품

․상영 작

품 관련

자료

50.

3⋅타

국제영

화제에서

소개되

지 않은

영화의

출품

비중

(국내․외

, 다큐

멘터리․단

편․장편∙

기타)

(WP/

IP/A

P/K

P)1)로

차등 점

수화10

0.3

⋅한국어

․국제공식

어 통역

․자막의

서비스

질작품

정보,

현장조사

100.

3

⋅한국어

․국제공식

어로 된

팸플릿

을 포함

한 인쇄

물의 적

절성영문

팸플릿

, 티켓

카탈로

그, 각

종 인쇄

물 등의

정보

가치 및

내용전

달 용이

성 평가

50.

3

⋅상영

프로그램

의 질(

개최목적

과의 부

합성,

상영작

및 부대

행사의

우수성

등)전문

가 평가

, 프로

그램 관

련 자료

200.

3

⋅타 국

제영화제

와의 차

별성 및

독창성

(프로그

램 구성

및 내

용 측면

)전문

가 평가

, 프로

그램 관

련 자료

100.

3

행사진

행과정의

요건

충족도

⋅영화제

집행조

직의 독

립성과

자율성

정관,

조직도,

직제규

정 분석

100.

3

⋅작품선

정위원회

, 심사

위원회

구성의

적절성

선정․심사

위원 경

력관련

사항 5

0.3

⋅출품

영화의

필름 프

린트 훼

손 등의

위험

관리

보험계약

서, 관

리체계서

식 5

0.3

⋅출품

영화의

저작권

관리의

적절성

출품신청

서, 관

리체계서

식 5

0.3

⋅감독,

작가,

마케터

, 배급

자 등의

영화인

(film

pro

fess

iona

l) 참가

자수(국

내/국외

)게스

트 리스

트 5

0.3

⋅전체관

객 및

유료관객

수,

좌석점유

율 상영

회별 티

켓발급

기록,

게스트

리스트,

표본

현장

검증10

0.3

주1 )

WP

: W

orld

Pre

miu

m,

세계 최

초 공개

IP:

Int

erna

tiona

l Pr

emiu

m,

제작한

국가를

제외하고

최초

공개,

A

P: A

sia

Prem

ium

, 아시

아 최초

공개,

KP:

Kor

ea P

rem

ium

국내

최초 공

개

5

-. 국내에서 개최되고 있는 영화제들은 모두 5개국 이상에서 출품하고 있으며, 영화

제의 기대효과인 문화적 다양성 향상이라는 측면을 지속적으로 반영하기 위해 전

년대비 증가율을 구체적인 평가지표로 사용하였음. 전년에 비해 출품 작품 수가

10% 이상이고 참가국수도 증가하였으면 5점을 모두 배점하였으며, 0~10% 이내는

4점, 그 이하는 3점을 줌.

-. 타 영화제에 출품하지 않은 작품에 대한 비중에 대한 평가는 아래와 같음.

① 장편 극영화는 단편 극영화/다큐멘터리/기타 영화보다 확보의 어려움과 대중적

관심 및 영향 등을 감안하여 2배로 산정되었음.

② 장편의 경우 WP와 IP의 점수 비중은 5% 이상일 때 정해진 점수를 100% 계산

(10점, 8점), 4~5%일 때 80% 계산, 3~4%일 때 60% 계산, 2~3%일 때 40% 계산,

1~2%일 때 20% 계산, 1%미만은 점수 없음. 다만 장편 WP와 IP의 경우 해외 영

화를 출품받는 것이 더 어려울 것으로 판단되어 국외 작품일 경우 해당 점수에

1.2를 곱하여 계산, 장편 AP 이하와 단편․다큐멘터리․기타는 국내외 비중 점수 차이를 두지 않음.

③ 단편․다큐멘터리․기타의 경우 WP와 IP의 점수 비중은 10% 이상일 때 정해진 점수를 100% 계산, 8~10%일 때 80% 계산, 6~8%일 때 60% 계산, 4~6%일 때 40%

계산, 2~4%일 때 20% 계산, 2%미만은 점수 없음.

④ AP는 작품 구분과 상관없이 15% 이상일 때 정해진 점수를 100% 계산, 12~15%

일 때 80% 계산, 9~12%일 때 60% 계산, 6~9%일 때 40% 계산, 3~6%일 때 20%

계산, 3%미만은 점수 없음.

⑤ KP도 작품 구분과 상관없이 50% 이상일 때 정해진 점수를 100% 계산, 40~50%

일 때 80% 계산, 30~40%일 때 60% 계산, 20~30%일 때 40% 계산, 10~20%일 때

20% 계산, 10%미만은 점수 없음.

-. 게스트는 전년대비 증가율, 국적 다양성, 영화인의 전년대비 증가율 등을 고려하여

5점에서 2점까지 배점하였음.

-. 좌석점율 및 전체관객수와 유료관객수 등은 전년대비 증감율을 고려하여 평가하였

음. 네 가지 평가척도 모두 증가한 것으로 제시되면 10점을 주고, 네 가지 평가항

목 중 감소한 척도가 있을 경우 2점씩 감점하는 방식으로 산정하였으며 전체적으

로 감소비율이 클 경우 기본 점수 2점만을 주었음.

□ 계량적 지표는 아니지만 국제영화제 집행조직의 자율성 및 독립성도 계량화된 지

표 측면에서 평가하였음.

-. 조직이 별도의 법인으로 있고 정관이 있을 경우 기본 4점을 주며, 별도의 법인으

로 되어 있지 않더라도 정관 내에 영화제조직 독립성․자율성 관련 조항이 포함되어 있을 경우 후속 점수 계산을 하나 그렇지 않을 경우 0점 처리함.

-. 정관 내의 조직위원회 이사회의 독립성 및 민주성은 각 1점, 집행위원회 설치 의

6

무화 조항 2점, 집행위원회 권한의 유무 및 다소가 2점으로 하여 계산하였음.

□ 통역․자막 서비스, 인쇄물의 적절성은 정성적인 평가이지만 각각의 평가 대상 행사나 자료, 평가척도들을 두고 있음.

-. 통역․자막 서비스는 개․폐막식, 영화상영, 행사진행 과정상의 통역이나 국․영문 자막 서비스 유무 등을 평가하였음. 특히 상영되는 영화의 영어 자막서비스가 되지 않

을 경우 국제영화제 요건을 충족하지 않음으로 판단하여 10점 만점에서 -3점을 주

었으며, 기타 행사에서 요건의 미비사항에 대해서는 각각 -2점을 주었음.

-. 인쇄물의 적절성은 메인 팸플릿, 소책자, 리플릿 등을 평가하였으며, 국문․영문 정보 소개의 적절성과 정보제공의 적절성 등을 평가하였음.

□ 상영 프로그램의 질과 타 국제영화제와의 차별성은 영화제 측에서 제공한 자료와

각 섹션에 대한 특성 등을 목적부합성과 프로그램 구성의 차별성 등을 고려하여

정성적으로 평가하였음.

□ 심사위원 구성의 적절성은 심사위원의 국적 다양성과 경력 부합성, 영화제의 경쟁

부문 콘텐츠의 국적 특성과의 부합성(ex: 한국단편 경쟁의 경우 한국 영화인으로만

구성될 경우에도 타당성 인정) 등을 고려하였으며, 부가적으로 평가기준을 명확히

제시한 경우 이를 참조하였음.

-. 영화제 심사위원들의 실질적인 평가를 위해 경쟁부문 작품의 영어를 쓰는 국가의

작품이 아닌 영화에 영문자막이 제공되지 않았을 경우 심사위원 평가에서도 감점

처리 하였음.

□ 필름 프린트 관리 및 저작권 관리 등의 적절성은 출품 양식서를 기초 평가자료로

하여 관련 내용의 포함 유무, 관련 보험 가입 유무, 저작권 관리를 위한 양식서 등

의 소재 여부 등을 종합적으로 검토하여 정성적으로 평가하였음.

-. 출품한 영화가 저작권 관리 소홀이나 상영된 영화의 프린트 훼손 때문에 화질에

대한 관객 불만이 제기되었을 경우 추가 감점 처리하였음.

⑵ 국제영화제 사업계획의 세부 평가항목과 평가방법

□ 국제영화제는 문화적 측면의 행사이지만, 사업에 소요되는 예산과 사업의 성격을

규정짓는 목표 등이 존재하고 관련 조직이 구성되므로, 일반적인 기업이나 사업들

과 마찬가지로 경영평가 등에서 이루어지는 사업계획․추진과정․사업성과 등의 타당성 및 효율성 평가가 요구됨.

-. 사업계획 측면의 평가는 사업목표 입안 과정에서의 환경 분석(수요분석, 시장 경

향 분석, 경쟁자분석) 등의 과정의 유무와 적절성 등을 평가해야 하며, 계획된 목

표가 실제 사업내용과 연계를 갖기 위한 구체성을 담보해야 할 것임.

-. 또한 지난 행사의 성과와 문제점 분석을 토대로 당해연도의 목표수준의 향상정도

7

등이 반영될 때 점차 영화제가 내적․외적 가치가 향상됨. 이러한 측면에서 사업계획 평가에 전년 실적 대비 목표수준의 향상정도나 문제점 개선을 위한 노력 등이

목표에 제시되어 있는가에 대한 내용의 포함과 그 타당성을 평가지표로 포함시켰

음.

[표1-3] 평가영역Ⅱ: 사업계획세부평가기준 관련 검토 대상 자료및 구체 방법 점수

가중치적용

사업목표 수립의 적절성⋅목표설정을 위한 수요분석의 적절성 사업계획서 및 관련 자료 10 0.1⋅영화 예술, 영화 산업 및 국제영화제의 경향분석 노력 및 분석의 적절성 // 10 0.1⋅당해년도 사업목표의 명확성 // 10 0.1⋅지난 행사의 문제점 개선 노력 (지난 행사의 평가 결과 반영 정도) // 10 0.1⋅전년 실적 대비 목표수준의 향상정도 // 10 0.1 실행계획의 적절성⋅당해년도 사업목표와 중장기 비전과의 연계성 사업계획서 및 관련 자료 20 0.1⋅사업목표와 사업내용 간의 연계성 // 20 0.1⋅실행 프로세스 계획의 적절성 // 10 0.1

□ 목표설정을 위한 수요분석 적절성과 경향분석 노력 및 분석의 적절성 평가는 전년

도 사업결과 평가보고서에 관객의 욕구 및 만족도 분석 결과의 포함 여부, 전년도

사업 평가보고서 구성상에서의 사업성과 검토의 다양성 등을 종합적으로 평가하였

으며, 국제영화제 동향 분석을 위한 해외 국제 영화제 참가 예산, 관련 자료의 유

무 등을 토대로 정성적 평가를 실행하였음.

□ 당해연도의 사업목표의 명확성, 목적, 슬로건, 방향 등 국제영화제 측이 표방하는

목적의 구체성, 정성적․계량적 목표의 현실달성 가능성 등을 고려하여 평가하였음. -. 또한 전체 목표와 각 섹션 또는 사업내용, 파트별 목표 유무도 당해연도 사업목표

의 명확성 측면에서 참고하여 반영하였음.

□ 지난 행사의 문제점 개선 노력 및 목표 수준의 향상 정도는 실제 사업내용에 있어

서 전년 대비 차이점과 그 기대 효과 등을 고려하여 평가하였으며, 전년 평가보고

서에서 제시된 성과 및 문제점이 목표수준 설정에 반영된 정도 등을 고려하여 정

성적으로 평가하였음.

8

□ 비전이나 장기 목표 등의 설정은 영화제의 정체성을 명확하게 하고, 영화제의 장

기적 발전 방향을 설정한다는 측면뿐만 아니라 당해연도의 목적이 방향성을 가지

고 일관되게 추진되고 있음을 보여주는 지표임.

-. 비전이나 장기 목표가 구체적으로 영화제 측에서 제시되지 않더라도 영화제가 표

방하는 컨셉이나 성격 등을 고려하여 평가하며, 각 영화제가 한 단계 발전하기 위

해 추가적인 방향과 관련된 사업 내용 등을 목적이나 슬로건 또는 사업계획에 제

시하고, 당해 사업목적을 비전 달성을 위한 하나의 과정으로 인식 또는 제시하고

있는가를 평가 대상으로 설정하였음.

□ 사업목표와 사업내용간의 연계성과 실행 프로세스의 적절성은 사업내용이 사업목

표를 달성하기 위해 가지는 의미, 실제 각 사업내용의 기대효과와 목적에서의 기

대효과의 관련성 정도 등을 고려하여 평가할 수 있음.

-. 실행프로세스는 일정관리만이 아닌 실제 사업내용과 목적의 관계를 구체화시키는

작업으로 전체 목표와 비전 측면에서 주요 사업이나 부문별 전략이 제시되어 있

는가 여부와 각 사업 또는 부문별 업무 추진과정에서 고려될 수 있는 경우의 수,

과업별 관계 등을 설정하고 그들과의 순차적 관계 등을 명시하는 것임. 이에 따라

이와 같은 측면에서 섹션별 또는 부문별 전략의 설정 유무, 각 파트에서 이루어지

는 작업의 순차성과 고려되어야 하는 요소에 대한 설명 등을 포함하여 프로세스

계획과 실제 관리를 위한 방안의 마련 등을 평가하는 것임.

⑶ 국제영화제 추진과정의 세부 평가항목과 평가방법

□ 추진과정에 대한 평가는 영화제 진행과정의 효율성을 평가하고 한편으로 영화제

조직의 역량 등을 평가함.

-. 추진과정 평가는 크게 추진체계의 적절성, 조직위원회․집행위원회, 주요 스탭을 포함한 인력 등의 조직구성의 적절성과 예산․회계, 홍보․마케팅의 적절성 등으로 세분화되어 있음.

□ 추진체계의 적절성은 사업일정 관리의 적절성, 추진체계간 역할 분담 및 유관 기

관과의 �