odtÜ teknokent sap startup focus program - gary parnell
TRANSCRIPT
PUBLIC
ODTÜ TEKNOKENT SAP StartupFocus Program
Bringing Innovation tothe Enterprise.Gary Parnell
PUBLIC
Gary ParnellNovember , 2017
SAP Startup Focus.Bringing Innovation to the Enterprise.
THE PROGRAM.
Program Mission
• Drive adoption of SAP HANA / Cloud Platform
• Provide startups infrastructure and development support
• Customer-Startup network to foster innovation
Context
• SAP HANA / Cloud Platform has capability to change the way business is done
• Address niche industry specific problem
Startup & Customer Benefits• Real-time, predictive, IoT and
big-data solutions help customers optimize the way they do their business today.
• Program offers Go-to-Market with solutions that gain market traction
270+ 60%5500+Startups have signed-up
for the program Validated Solutions Of the startups are outside the traditional SAP ecosystem
57 201222Industries Countries When the program started
THE NUMBERS.
SIGNThe Program Agreement
SUBMITThe Solution Idea
DEVELOPMinimum Viable
ProductDELIVER
Productive solutionACQUIRE
Customers
MARKETING / SALES ENABLEMENTavailable exclusively to validated
members at this stage of the program
THE DETAILS.
WHAT DO STARTUPS GET?
FREE SAP HANA and/orSAP Cloud Platform Access
FREE tech support from SAP
FREE Go To Market guidance
Big Idea?
Discover how SAP HANA / SAP CP will take your solution to market.
Get free TOOLS, exclusive SUPPORT and EXPERTTRAINING from SAP HANA / CP Architects to build a MVP
Go-To-Market experts will get in touch with SAP Customers, VCs and Industry Leaders to help you
sell your solution.
PROGRAM OVERVIEW.
1
2
3
PROGRAM PHASES
DevelopmentAccelerator� TechnicalEnablement� AccessToSolutionArchitect� Architecture&DevelopmentSupport
DAENABLE
MarketEnablement� SAPKnowledge� CollateralDev.,MarketplaceReadiness� CommercialModel,Pricing,DealExecution
MESELL
Onboarding&Engagement� Pro-active&TargetedOutreach� EducationonSAPAndHANA/SAPCP� AccessToHighValueNetwork� EventsAndMeetups
O&EENGAGE
Onboarding & Engagement
Sign up
Submit Solution
Idea
Detailed Discussion
Development Accelerator1. Access to SAP Cloud Platform and SAP HANA for Solution Development
2. AWS credits up to $5000 for HANA-On Premise Solutions
3. Personalized access to dedicated Solution Architects
4. SAP HANA E-Learning & Developer Community
5. Regular cadence during Product Development
6. Complimentary SAP ICC Certification of the Solution
Focus Areas
Internet of Things
Big Data
Machine Learning
Artificial Intelligence
Cloud
Augmented / Virtual Reality
SAP Landscape & SFP Play
SAP Cloud Platform Scenarios
BuildNew Cloud Apps
ExtendCloud Apps
Extend On-Premise Apps
SAP HANA Scenarios
Web Server JavaScript
Fiori UX Graphic Modeler
Data Virtualization ELT &Replication
Application Services Integration & Quality Services
Spatial Graph Predictive Search
Text Analytics
Data Quality
Series Data
Business Functions
ALM
Processing Services
Database Services
Streaming Analytics
Application Lifecycle Management
Hadoop & Spark Remote Data Integration Sync
Columnar Multi-Core & Advanced Multi- Multi-Tier Data Openness Admin & High Availability &OLTP+OLAP Parallelization Compression tenancy Storage Modeling Security Disaster Recovery
15
Process Mining and Fraud Detection
Real-time Inventory Optimization for Retail
Sense and Respond Cycle
Telecommunication Healthcare Wearables
Solutions in Focus Areas
Market Enablement
Industry Alignment
Assets –Elevator Pitch,
Briefs, Collaterals,
Demos Videos,
Solution Explorer
Value Maps
Field & Marketing
Plays, Platform Evangelism
Blogs, Newsletter,
Press Release, Social Media-
Twitter etc.
SAP AppCenterTry & Buy Solutions
SAP Industry Play• 2 Webinars per
Month – 1 hour each• Global Coverage
(APJ, EMEA/MEE and Americas)
• Feedbacks and Survey mechanism (Startup + ME)
• Certificate of completion ( !!! ) –VE Exit to ME.
Consumer Energy & Resources Discrete Manufacturing Financial Services Services Public ServicesConsumer Products Chemicals Automotive Banking Engineering, Constr. and
Ops. Defense & Security
Life Sciences Mill Products Aerospace & Defense Insurance Media & Entertainment Higher Education & Research
Retail Mining High Tech Professional Services Healthcare
Wholesale Distribution Oil & Gas Industrial Machinery & Components
Sports & Entertainment Public Sector
Utilities Telecommunications
Solution Explorer
Startup Solution by Industry
Travel & TransportationStrategic Industries Core Industries
GTM Approach – Co-Sell
Cus
tom
erStartup Solutions
Field
Pre-Sales
IVE
Field Marketing
Acco
unt T
eam
GTM Approach – IndirectStartups can:• Become SAP’s OEM Partner
• Get SAP’s VAR as their re-seller
• Get SAP’s SI as their implementation partners
• Expand their reach in markets where they don’t have local presence
Why The Startup Focus Program
� ACCESSStotechnology�TakeadvantageofSAPHANA- free.�In-memoryprocessingcapabilities– spatial,predictive,search,textanalytics,andseriesdata–andabuilt-inpredictivelibraryprovidedeeperinsightsatunprecedentedspeed,idealfornext-generationapplications.
� ACCESStocustomers�Wewillhelpyoutocapturetheenterprisemarket.�WorkwithourbusinessdevelopmentteamtosuccessfullysellyoursolutiontoSAP’s300,000enterprisecustomers.
� SUPPORTyourstartupjourney�We’llteachyoutheessentialsofentrepreneurship.�JoinusformonthlyeventsallaboutprotectingIP,buildingateamsustainably,gettingfunding,andparticipateinindustry&emergingtechthoughtleadershipevents.
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