odoo - lead generation and conversion
TRANSCRIPT
![Page 1: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/1.jpg)
Lead Generation & conversionAlexandre Vandermeersch
![Page 2: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/2.jpg)
B2B Marketing is hard…
![Page 3: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/3.jpg)
…Even to know where to start
![Page 4: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/4.jpg)
1
Let’s cut it into pieces
A framework
2 Get awareness
3 Get evaluated
4 Build the loyalty loop
![Page 5: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/5.jpg)
A new framework1
![Page 6: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/6.jpg)
1. The ‘old’ marketing framework
![Page 7: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/7.jpg)
1. The Customer Decision Journey
![Page 8: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/8.jpg)
2 Get in the ICS –should you ?
![Page 9: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/9.jpg)
1
The power of a brand
People remember only 3 or 4 names, for a
specific issue – yours?
2In B2C, a brand present in the ICS has typically 3 or
4 more times chances to win the purchase
3 But you can waste a lot of money – be careful, as
ROI of ‘brand awareness’ is not easily measured
4You might reach a threshold in your growth if you
don’t do it – which might be fine
![Page 10: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/10.jpg)
Few specific levers
o PR : it’s like viral marketing - invest a little, try
always, forgotten quickly. But it’s good for SEO
o Display advertising: turn it into performance-based
(e.g. Criteo), or make sure you’re straight on target
o Webinars: make them content-rich (no just sales
pitches) & find media partners to promote
o Real events: small & regular, plus possibly a larger
event once a year (use Odoo events!)
![Page 11: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/11.jpg)
3 Get evaluated & convert
![Page 12: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/12.jpg)
![Page 13: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/13.jpg)
Get found by people searching
o Search Engine Marketing
(Optimization + Advertising):
o Great SEO
o Smart SEA
o Fairs & Exhibitions
o Good conferences
o Well located spots
![Page 14: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/14.jpg)
SEO Odoo tip: ‘Promote tool’
![Page 15: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/15.jpg)
SEA tips
o Start small
o Don’t use ‘broad keywords’, discard keywords if they are not used by likely prospects
o Track conversions in Ad Words AND Analytics
o Check & improve every week or so: cut, add, correct
![Page 16: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/16.jpg)
![Page 17: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/17.jpg)
If you don’t sell, at least engage
o Get them on your newsletter or mailing lists
o Follow them on Social media and ask for followership:o Linkedin
o Twitter
o Facebook
o Get them to try a tool or download a newspaper
o Make them ask a question (live chat, contact forms, forum…)
![Page 18: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/18.jpg)
![Page 19: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/19.jpg)
4 Build the LoyaltyLoop
![Page 20: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/20.jpg)
![Page 21: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/21.jpg)
![Page 22: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/22.jpg)
![Page 23: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/23.jpg)
Amplify
![Page 24: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/24.jpg)
How we can/will help partners
o Support you for your events (publish on our site, get attendees)
o Organize some events with you
o Grow key events like OpenDays
o Give visibility on Websites
o Build marketing materialo Competitive analysis
o Business cases
o Customer references
o Testimonials
o Collaterals
o Give you more leads through our central lead acquisition
o …What else ?
![Page 25: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/25.jpg)
But your best marketing remains: your customers
![Page 26: Odoo - Lead generation and conversion](https://reader034.vdocuments.mx/reader034/viewer/2022042601/554df2ebb4c905ee578b5220/html5/thumbnails/26.jpg)
+32 (0) 2 290 34 90
www.odoo.com
R&D and services officeChaussée de Namur 40
B-1367 Grand Rosière
Sales officeAvenue Van Nieuwenhuyse 5
B-1160 Brussels
Thank YouSend your input at [email protected]