odoo 2030 - how to succeed in markets …. where sap failed

initOS GmbH & Co. KGSoftware Engineering - Communication - ConsultingAn der Eisenbahn 1DE-21224 Rosengarten

Managing directors:Dipl.-Wirt.-Inf. Frederik KramerDipl.-Ing. (FH) Torsten Francke

Liable company:initOS Verwaltungs GmbHAmtsgericht: Tostedt, HRA 201840USt-IdNr.: DE 275698169Steuer-Nr.: 15/205/21402

Commerzbank HamburgKonto: 74 11 66 300BLZ: 200 400 00IBAN: DE54 2004 0000 0741 1663 00BIC: COBADEHHXXX

Date: 04.06.14Frederik Kramer

Slide: 1

„Odoo 2030 - How to succeed in markets …. where SAP failed“






Slide: 2

Agenda

Who we are

Where we draw our experience from

Explaining the storyboard Technology prediction and the hype cycle What SAP historically got and what it got wrong How can OpenERP / Odoo do it better ?

… how bright will the future be ?






Slide: 3

Who we are

young entrepreneurial company

headquartered in Rosengarten near Hamburg, Germany

engineering subsidiary in Magdeburg, Germany

dedicated to Open Source Software

passionate for outstanding customer value

strong research focus






Slide: 4

Where we draw experience from

Dealing with the IT since more than 17 years

Open Source dedication since early 2000

Saw many technologies rising and falling

Participated SAP implementation projects

Research on IT adoption of SME since 2007 at Otto-von-Guericke University

Strong SME customer base

Did consulting on at least 30 projects

Leason learned: SME are different from enterprises AND from each other






Slide: 5

Technology prediction ...

… and the hype cycle






Slide: 6

2005

Technology Trigger

Peak of Inflated Expectations

Trough of Disillusionment

Slope of Enlightenment

Plateau of Productivity

less than 2 years

2 to 5 years

5 to 10 years

more than 10 years

SOApredictive analytics






Slide: 8

2007

Technology Trigger





less than 2 years

2 to 5 years

5 to 10 years

more than 10 years3D printing

SOA






Slide: 9

2008

Technology Trigger





less than 2 years

2 to 5 years

5 to 10 years

more than 10 years

3D printing

Cloud computing

SOA






Slide: 10

2009

Technology Trigger





less than 2 years

2 to 5 years

5 to 10 years

more than 10 years

Cloud computing

3D printing

SOA






Slide: 11

2010

Technology Trigger





less than 2 years

2 to 5 years

5 to 10 years

more than 10 years

3D printing

Cloud computing

predictive analytics






Slide: 12

2011

Technology Trigger





less than 2 years

2 to 5 years

5 to 10 years

more than 10 years3D printing

Cloud computing







Slide: 13

2012

Technology Trigger





less than 2 years

2 to 5 years

5 to 10 years

more than 10 years

3D printing

Cloud computingpredictive analytics






Slide: 14

2013

Technology Trigger





less than 2 years

2 to 5 years

5 to 10 years

more than 10 years

Consumer 3D printing

Cloud computing Enterprise 3D printing







Slide: 15

Hype Cycle History

Emerging Technology 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

3D printing - - PK 5-10

FT 5-10

FT 5-10

FT 5-10

PK 5-10

PK 5-10

-

Enterprise 3D printing - - - - - - - - SL 2-5

Consumer 3D printing - - - - - - - - PK 5-10

Linux on Desktops for Mainstream Business Users PK 2-5 PK 2-5 TR 2-5 - - - - - - - -

Web 2.0 - TR <2 TR <2 TR <2 TR <2 - - - -

„Big Data“ and Extreme Information Processing and Management

- - - - - - FT 2-5 PK 2-5 PK 5-10

Cloud computing FT 2-5 PK 2-5 PK 2-5 PK 2-5 TR 2-5 TR 2-5

Service-oriented architecture (SOA) TR 2-5 - TR 2-5 SL 2-5 SL 2-5 - - - -

Predictive analytics FT 10+ - - - - SL <2 SL <2 MT <2 MT <2

Web Services- Enabled Business Models PK 2-5 PK 5-10

TR 5-10

TR 5-10

- - - - - - - -

Tablet PC PK 2-5 TR 2-5 TR 2-5 TR 2-5 - SL 2-5 SL 2-5 - - - -






Slide: 16

What does it mean with regard to Odoo 2030 ?

A glance into the cristall ball

Promising technologies are

3D printing

Predictive analytics / Big Data

Cloud computing

API

PostgreSQL

MongoDB HadoopOData

Data Abstraction Layer

Business Logic

Presentation Layer

Business Analytics

Sec.

/ A

cc. /

Mai

n.

API

PostgreSQL

MongoDB HadoopOData

Data Abstraction Layer

Business Logic

Presentation Layer

Business Analytics

Sec.

/ A

cc. /

Mai

n.

Inter Company / Scenario Integration






Slide: 17

What SAP got ...

… and what it got wrongly






Slide: 18

The paradigmatic change

Achievements Plattner and his fellows changed the paradigm of business computing

SAP made business computing accessible, integrated and realtime

Strategic failure SAP lost track towards architectural change

SAP did not listen to customers

SAP became overconfident

SAP adopted a technology aquisition rather than innovation style

Business impact SAP turned into a marketing driven company

SAP largely failed / ignored to address the downstream market

SAP is behind its own expectations in that segment

Picture source: http://www.sapdesignguild.org/






Slide: 19

Database

Business Logic

SAP and the midsize market

Technology Aquired TopManage in 2002

Turned it into Business One

Microsoft stack / Now HANA cloud offering

Invested 3 billion Euro into the development of Business by Design

Strategy Quaterly revenue targets with channel partners Complex support models Addressed the cloud with an entirely new product

Business impact Failed to leverage the cloud computing paradigm Business One doesn't integrate e-commerce Business One isn't web-based Business One has only 88,000 SME customers globally Business by Design has been discontinued as of 10/2013

Presentation






Slide: 20

How can OpenERP / Odoo ...

… do better ?






Slide: 21

Creating strategic stability

Stability is important

Service and support

Brand management

Community management

Technology development

Open Source is a differentiatorIt (avoids) lock-in

It can convincing with superior quality

Development can be faster

Larger community / user base

Is more flexible

OpenERP / Odoo installation footprint

Customers without ESC Customers with ESC

Grow this

Odoo cloud offeringsby Odoo S.A.

Partner cloud

offeringsOn premise

offerings

Transform






Slide: 22

Do's and don'ts

Do'sOpen discussion culture

Instantiate cutting edge development standards

Clarify service level agreements for ESC

Grow the community by mutual respect with partners

Differentiate partners by quality + revenue

Becoming the midsize standard

Integrate / leverage technology trends

Don'tsBecome overconfident

Change brand name

Change partner strategy

Letting your contributors wait






Slide: 23

How bright ...

… will the future be ?






Slide: 24

By 2030 ...

Still more than 99 % of the companies will be SME

Almost 100% of them have to automate their business processes

The leading technology will at least cover 80% of the overall market !

Those that drive their business on actual data will lead their marketsOdoo must be the platform to visualize, combine and transform all data of a midsize companyThe only thing that is (should be) proprietary is dataRevenue comes from competitive knowlegde, experience and service performance !






Slide: 25

Contact

initOS GmbH & Co. KGAn der Eisenbahn 1

D-21224 RosengartenTelefon: +49 4105 56156-0

Fax: +49 4105 56156-10e-Mail: [email protected]

initOS GmbH & Co. KGHegelstrasse 28

D-39104 MagdeburgTelefon: +49 391 5385640-0

Fax: +49 391 5385640-1e-Mail: [email protected]