ODONATA PUBLISHINGMALAYSIA

Presentation by Chia Shu Yi

SELF INTRODUCTION

Odonata Publishing, Malaysia

Editorial Manager

CHIA SHU YI

Personal Profile

Name: Chia Shu Yi

Sex: Female

Nationality: Malaysian

Graduated from: Tunku Abdul Rahman University,

Malaysia

Major: Bachelor of Arts (Chinese Studies)

Working Experience:

1. Joined PEP Publications

2. Joined Odonata Publishing

• Editor (2009)

• Assistant Editorial Manager (2010)

• Editorial Manager (2012)

ABOUT MALAYSIA

• a multiracial, multicultural and multilingual country

• three main ethnic groups: Malay, Chinese, Indian

• total population: 28.3 million• Malaysian citizens: 91.3%• non-Malaysian citizens: 8.7%

ABOUT MALAYSIA

ABOUT MALAYSIA

• Malays: 50.3%• Chinese:

21.7%• Indians: 6.5%

• Male: 51.6%• Female: 48.4%

PUBLISHING INDUSTRY IN MALAYSIA

• approximately 500 publishing firms in Malaysia

• majority registered with the Ministry of Education

• around 150 actively producing books for the open market

• about 25 Chinese publishers - eg: Mentor Publisher, Pelangi Publishing Group, Bukuganda Digital and Publishing, Got One Publisher, Big Tree Publication and ODONATA PUBLISHING

PUBLISHING INDUSTRY IN MALAYSIA

ODONATA PUBLISHING

ODONATA PUBLISHING• located at Kuala Lumpur,

Malaysia

• established in 1999, by Mr Khor Ewe Pin

• objective: cultivating the reading habit of young children

• books published: picture books, government school textbooks, comics, illustrated novels, young adult novels and adult fiction

• focusing on readers age between 1 to 25

ODONATA PUBLISHING

ODONATA PUBLISHING

• approximately 400 titles published since 1999

1) PRE-SCHOOL SERIES:

ODONATA PUBLISHING

2) YOUNG ADULT NOVEL SERIES:

ODONATA PUBLISHING

3) ILLUSTRATED NOVEL SERIES:

ODONATA PUBLISHING

4) COMIC SERIES:

• various titles hit The International Chinese Newsweekly Malaysia Bestsellers’ Book List for more than 400 weeks since 2006

• At 2009, sold the copyrights of 14 titles to publishers in China and Taiwan

ODONATA PUBLISHING

PUBLISHING TREND IN MALAYSIA

• majority started to move into the potentially lucrative Young Adult market

• a few Chinese publishers, such as Mentor Publisher and Got One Publisher, continue to produce Chinese reading materials for the adults

PUBLISHING TREND IN MALAYSIA

FACING CHALLENGES IN THE PUBLISHING INDUSTRY

FACING CHALLENGES IN THE

PUBLISHING INDUSTRY• Among the 6.9 million of Chinese

population, only 3 to 4 million read Chinese materials

• In 2006, Odonata published its first young adult novel, titled Seven Days, 3,000

copies were sold for its first print• Today, we are able to sell a minimum of 10,000 copies for each title

FACING CHALLENGES IN THE

PUBLISHING INDUSTRY• existing book market could not

expand with the limited number of readers

• National Book Council of Malaysia• Malaysian Book Publishers

Association• coordinators between the

government and private publishing firms

FACING CHALLENGES IN THE

PUBLISHING INDUSTRY• Odonata started to

participate in various international book fairs in Beijing, Taiwan, Frankfurt and Tokyo

• promoting our books to the international market

FACING CHALLENGES IN THE

PUBLISHING INDUSTRY• In 2006, sold our Simplified Chinese

copyright to Qingdao Publishing House, China

FACING CHALLENGES IN THE

PUBLISHING INDUSTRY• traditional publishing

houses will be facing a major threat from e-book

• stay relevant, keep in pace with the technological advances

ODONATA PUBLISHINGMALAYSIA

Thank you