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5 :_______________________________________________________

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9 (Osmo A. Wiio) ?

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10 :

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10.3 PR

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13 :

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15 ._______________________________________________________

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EX LIBRIS_______________________________________________________

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22 ._______________________________________________________

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26 ?_______________________________________________________

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27 ?

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28 :

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30 .______________________________________________________________________________________________________________

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31 .______________________________________________________________________________________________________________

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32 .______________________________________________________________________________________________________________

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33 ._________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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34 :

34.1

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34.2

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35 ?______________________________________________________________________________________________________________

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39 .______________________________________________________________________________________________________________

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43 .______________________________________________________________________________________________________________

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Timeo hominem unius libri

(

)

Toma Akvinski

:

. . , , , , 2011.

. , -, , , 2008

Lynne Brennan & David Block, Poslovna kultura, IC media, Beograd, 1995.

:

Tijana Mandi, Komunikologija Psihologija komunikacije, etvrto preraenoizdanje, CLIO, Beograd, 2003.

Sem Blek, Odnosi s javnou, CLIO, Beograd, 2003. Frank Jefkins, Odnosi s javnou za va biznis, Privredni pregled, Beograd,

1991. Dejvid Reg, Odnosi s medijima, CLIO, Beograd, 1996. Majkl Blend i Simon Mondezir, Promocija na televiziji i radiju, CLIO,

Beograd, 1994. Elsa Klensch, Stil, Biblioteka IQ, Beograd, 1996. . , . . ,

, .., , 2000. Stjuart Tarner, Sve o sponzorstvu, CLIO, Beograd, 1994. Suzana Hart i Don Marfi, Robna marka, CLIO, Beograd, 2003. Frenk Defkins, Oglaavanje, CLIO, Beograd, 2003. Miel Klaman, Lobiranje, CLIO, Beograd, 2004. Nikolas Ind, Korporacijski imid, CLIO, Beograd, 1996. Dr Slavko Kovaevi, Big idea sve to je vano za dobru promociju, IDEA

Plus, Beograd, 1996. Vans Pakard, Skriveni ubeivai Psihologija reklame, Provredni pregled,

Beograd, 1994.

Ivan Stankovi, Osnovi Kakodalogije, CLIO, Beograd, 2011.

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Martin van Mesdag, Razmiljajte marketinki, Privredni pregled, Beograd,1991.

Noam omski, Propaganda i javno mnjenje, Rubikon, Novi Sad, 2006. Vani Kodelupi, Trina komunikacija, CLIO, Beograd, 1995. Ejdi Voren, Kameron Glen, Olt Filip i Vilkoks Denis, Odnosi sa javnou,

Ekonomski fakultet, Beograd, 2006.