1 REGISTER TODAY AT PMBACONFERENCES.COM/DALLAS

3 2 FEBRUARY 6 - 8, 2017 | DOUBLETREE BY HILTON DALLAS, NEAR THE GALLERIA REGISTER TODAY AT PMBACONFERENCES.COM/DALLAS

GREETINGS FROM THE CONFERENCE DIRECTOR

WHY ATTEND:Earn up to19 PDUs & CDUs

COMBINEDNETWORKING

Top Quality Education at Competitive Prices

Convenient Location

Face-to-Face Interaction with your Peers

Regional Advisory Board that targetslocal issues

Unique Conference Model

The PMI Registered Education Provider logo is a registered trade mark of the Project Management Institute, Inc.

ERIN POREDOSERIN POREDOS

PROJECTSUMMIT*BUSINESSSANALYSTWORLD DALLAS: TRANSFORMING BUSINESS EXCELLENCE!

On behalf of Diversified Communications, I am pleased to present the 4th annual ProjectSummit*BusinessAnalystWorld Dallas Conference, February 6th – 8th at the DoubleTree by Hilton Hotel Dallas.

Unleash your inner superhero and turbo-charge your learning experience! This unique, industry leading event empowers Project Management and Business Analysis professionals with the skills necessary to take their career to the next level. As an IIBA and PMI Registered Education Provider this conference offers PDUs and CDUs for each hour of training. Attendees can earn up to 19 credits over a 3 day period.

The 2017 program features exciting new initiatives including the introduction of a dedicated Agile track. Track sessions provide quantifiable learning in 60 compact minutes. Workshops take a deeper dive into Change Management, Lean Start-up, Risk Analysis and Business Analysis in an Agile Environment.

ProjectSummit*BusinesAnalystWorld Dallas will provide you with the powers to stand above the rest. Once your conference training is complete, you will have all the essential tools and skills to take your career to infinity and beyond!

I hope you will join us for this unique and rewarding experience!

Erin Poredos | Conference ManagerPS*BAWorld DallasEmail: eporedos@divcomevents.com | Phone: 1 888-443-6786 ext. 2254

2017 KEYNOTE SPEAKERS

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FEBRUARY 6TH, 20178:30AM - 9:30AM

THE POWER OF PLAY

BECOMING THE BEST VERSION OF YOU!

CRUCIAL CONVERSATIONS: 5 CRITICAL CONCEPTS TO HELP YOU EFFECTIVELY DISCUSS WHAT REALLY MATTERS MOST

FEBRUARY 7TH, 20178:30AM - 9:30AM

FEBRUARY 7TH, 20173:45PM - 4:45PM

Bored of boring meetings? Tired of tired employees? Learn fascinating new ways to turbocharge learning, relationships, and happiness.

New studies in neuroscience have identified the Power of Play as one of the best methods to create engagement, increase performance and supercharge creativity and innovation. In a word, play is MAGIC.

Roger demonstrates innovative techniques that incorporate elements of play into education, meeting, and team programming. As an advocate for active, participant-driven sessions, Roger will showcase how to weave together learning, networking, and fun using interaction, theatrics and friendly competition.

We all have dreams and aspirations for something better. A better job, more recognition, experience in a new domain, a happier life, or maybe just a new hairstyle. I can’t offer much help on hair styling, but I can share some tips and stories on how to exploit your uniqueness to create the very best possible version of YOU. After working and consulting for over 25 years, I’ve learned that the secret to happiness isn’t being the best in your field (or even

a happy significant other), but fulfilling your potential. Together, we’ll explore why leveraging your strengths is far better than trying to fix weaknesses. We’ll experience inspirational examples of how you can overcome fears that are holding you back. We’ll play “Where’s Waldo?” to discover how personal branding is the key to opening doors. You don’t’ want to miss this fun, engaging and possibly politically incorrect session.

Let’s face it, there are just some conversations that you don’t want to have. There are some people you simply don’t want to talk to. What happens when we don’t? Everyone loses. If we want healthy, productive teams and projects, crucial conversations must be had.

It’s time to stop ranting, raving, complaining and avoiding, and to start having meaningful, persuasive

conversations that make an impact. Are you ready for less stress and more successful conversations? Do you want behaviors to change? Do you want ideas to be heard? Then it’s time we have a crucial conversation about crucial conversations. This highly interactive and dynamic keynote will take you on a journey to discover the critical concepts of crucial conversations that will help you effectively discuss what matters most.

5 4 FEBRUARY 6 - 8, 2017 | DOUBLETREE BY HILTON DALLAS, NEAR THE GALLERIA REGISTER TODAY AT PMBACONFERENCES.COM/DALLAS

THE POWER OF PLAY8:30AM

9:45AM

8:30AM

9:45AM

10:00AM

11:00AM

10:00AM

11:00AM

11:15AM

12:15PM

11:15AM

12:15PM

1:15PM

2:15PM

1:15PM

2:15PM

2:30PM

3:30PM

2:30PM

3:30PM

BA & BEYOND BA & BEYONDEQ ENERGIZER EQ ENERGIZERPM’s TO THE RESCUE PM’s TO THE RESCUEAGILE OVERDRIVE AGILE OVERDRIVE

ROGER HASKETTEngagement Unlimited

HANS ECKMAN

LUNCH BREAK

LUNCH BREAK

Business Modeling 101 - Using the Business

Model Canvas for Business AnalysisColumbus Brown

WAZA Consulting, LLC

The Real Value of the Business Case Journey

Ingrid MyersSlalom Consulting LLC

Use Case Authoring DemystifiedLora McCoy

IIBA Oklahoma City Chapter

IT4IT – The Business Architecture of ITChris Armstrong

APG

Executive Blindspots and the Next

Evolution of Business Analysis

Jonathan Babcock Jabian Consulting

Creative Storytelling and the Art of Requirements

Kris TorresGameStop

Selling the BA Services

Eric NeefSlalom Consulting LLC

Shifting from Process to Practice:

Developing a Center of Excellence

Kris TorresGameStop

Jurassic Risks: Are Your Stakeholders

Prepared?Wendy OverturfTexas Instruments

Four Faces of Strategic Leadership for PMs/

BAsJermaine Dykes

Mobilitie

Executing the Golden Rule - An Overview of

Human SigmaClinton Ages

Certified Professional Coach

Thank You! Leveraging the Power of

Appreciation to Increase Stakeholder

EngagementJoy Toney

Children’s Research Hospital/Alsac

What We’ve Got Here is a Failure to

CommunicateKimberly Peelman

GameStop

Corporate Innovation - Why It’s EssentialTara NicholsonScripps Networks

Interactive

Taking Accountability of Your Career by Seeking a MentorDoug Goldberg

Avanade, Inc.

Overmanaged: Top 5 Pitfalls of Tactical

PMOOsama Aziz

KnowledgeBase Solutions Inc.

Implementation Management:

Focusing on the End User

Marc GelinasSlalom Consulting LLC

The Project Leadership Enigma

Jim FurfariColorado Springs Utilities

On Lock-Down: Requirements

Change Management Hans Eckman

Parachute Project Management:

Jumping Into Fire and Controlling ChaosMatthew Morey

C4 Explosive Leadership Training, LLC

Inculcating Virtual Project Leadership:

Theory to ApplicationMichael Oliver

MITRE

Aligning the Project Portfolio to Corporate

StrategyColumbus BrownWAZA Consulting, LLC

Protect Your Project by Soothsaying the

Risk RegisterWilliam Davis

NCCI Holdings, Inc.

Why BAs Matter More Than Ever Before, Now

That We Are AgileKristin Runyan

Runyan Consulting

Is Scrum Working Well for You (the BA)? If Not, Why, and What

to Do About ItNeil Potter

The Process Group

Start an Agile Transformation (When

You’re Not Sitting In the C-Suite)

William DavisNCCI Holdings, Inc.

The Agile Business Analyst

Bob PrentissBob the BA

Infusing Agile in Your Workplace and Your

LifeKristin RunyanRunyan Consulting

Agile Requirements Management for

ExcellenceTrent LeopoldCity of Arlington

Program Management and Agile: When Two

Worlds CollideDuane Nicholson

N.B.D. Consulting Services

Be Agile: Mapping your PMP Skills to an Agile Environment

Clinton AgesCertified Professional

Coach

3:45PM

4:45PM

3:45PM

4:45PM

ROUND TABLE DISCUSSIONS

MONDAY, FEBRUARY 6TH TUESDAY, FEBRUARY 7TH

BECOMING THE BEST VERSION OF YOU!

Elicitation Techniques:The BA SuperpowerCynthia Anderson

HCA

BOB PRENTISSBob The BA

CRUCIAL CONVERSATIONS: 5 CRITICAL CONCEPTS TO HELP YOU EFFECTIVELY

DISCUSS WHAT REALLY MATTERS MOST

Back by

Popular Demand!

SCHEDULE AT-A-GLANCE SCHEDULE AT-A-GLANCE

7 6 FEBRUARY 6 - 8, 2017 | DOUBLETREE BY HILTON DALLAS, NEAR THE GALLERIA REGISTER TODAY AT PMBACONFERENCES.COM/DALLAS

&

CORPORATE PROGRAM

Confused by Agile? Don’t know how you fit in as a Business Analyst? There are many approaches to Agile but very few initially address how the Business Analyst fits into the approach. This 1-day course helps to identify how the Business Analyst performs their work giving them the essential skills to successfully navigate an Agile environment.

End user adoption is key to success even if the product is completed on budget and delivered on time without defects. In this session, practitioners will learn fundamental skills for addressing failure points from organizational risks, the people side of change. Practitioners will learn the basics of change management from understanding the milestones needed for change, characteristics of change from the project, and how to develop a plan to proactively measure then mitigate product adoption risks.

Risk has a significant impact on the business enterprise and the project work that you do. There are aspects of risk analysis that are often overlooked. Understanding the business enterprise risk shortcomings and learning how to identify risks, assess the impacts and probability, and determine the appropriate course of action will positively impact your organizations bottom-line.

HOW TO BE A BUSINESS ANALYST

IN AN AGILE ENVIRONMENT

CHANGE MANAGEMENT

FUNDAMENTALS FOR PMS & BAS

RISK ANALYSIS AND THE RISK

MATRIX

BOB PRENTISSBob The BA

COLUMBUS BROWNWAZA Consulting, LLC

RICHARD LANNONBraveWorld Inc.

As a BA or PM, you have a responsibility to ensure that the right product is being built. Warning - you can still build the wrong product using Agile! Lean Startup is designed to ensure we build the right product the first time and every time.

Join us to explore the main Lean Startup principles, case studies, and first-hand product experiences. Hands-on exercises and project simulations are used to understand the Lean Startup gile method.

LEAN STARTUP FOR THE BA

AND PMMICHAEL HALL

WEDNESDAY, FEBRUARY 8TH | 8:30AM - 4:30PMWORKSHOPS

CORPORATE PROGRAM

GROUP BENEFITS3 Day Combo Pass3 symposium days) $1,770 $1,963$1,593 $1,767

$1,070 $1,189$963 $1,070

$625 $695$563 $626

$855 $950$770 $855

$1,300 $1,444$1,170 $1,300

1 Day Symposium Pass(Select either day)

2 Day Symposium Pass(2 symposium days)

1 Day Workshop Pass(Select any workshop)

1 Symposium and 1 Workshop Combo Pass

UNTIL DECEMBER 2ND

INDIVIDUAL INDIVIDUALGROUP 5+ GROUP 5+

EARLY BIRD PRICING REGULAR PRICING

BILLING OPTIONS

FLEXIBLE

SAVE ADDITIONALRegistration Rate

%

SPECIALIZEDGROUP

REPORTS

ONSITE

RECOGNITIONCORPORATE

Ilana Pluchik Phone: 1-888-443-6786 ext: 2241Email: ipluchik@divcomevents.comInclude “PSBAW Dallas Group Inquiry” in the subject line.

Organizations registering 5 or more attendees receive group discount rates. If your company is interested in this special offer, please contact me directly!

BUILD A CASE FOR ATTENDING PROJECTSUMMIT*BAWORLD DALLASTANGIBLE BENEFITS OF TRAINING AND DEVELOPMENT

PRODUCTIVITY STRATEGY INDUSTRY TRENDS COLLABORATION

Employees who received training are more productive than those who did not receive training.

Efficiency,accurate results and profitability.

UP-TO-DATEon the latest trends, and align them to your company goals and objectives.

creative and analytical skills to generate better solutions and decisions

HEIGHTEN

Build:Leadership-Recognition

ENHANCEagility and move up, down and across the organization.

Satisfaction, motivation and morale among employeesEmployee turnover

Adopt:TechnologiesMethodsNEW

17%

8 FEBRUARY 6 - 8, 2017 | DOUBLETREE BY HILTON DALLAS, NEAR THE GALLERIA

ADVISORY BOARD:

2017 SPRING EVENTS

• Gina LongoriaIIBA Dallas

• Lora McCoyIIBA Oklahoma City

• Joe FlumerfeltIIBA Dallas/Slalom Consulting

• Jimmy RichardsInterstate Battery

• Gary LawInsperity

• Machelle AthonArlington, Texas Government

• Allie KempIIBA Houston

• Mary SimmonsTexas Instruments

• Doug GoldbergAvanade/IIBA Dallas Communications

• Teri ReederGM Financial

BUSINESS ANALYST WORLDPROJECT WORLD

DALLAS, TXFEBRUARY 6 - 8, 2017

ORLANDO, FLAPRIL 3 - 6, 2017TORONTO, ON

MAY 15 - 18, 2017WASHINGTON, DCJUNE 19 - 22, 2017

pmbaconferences.com

For sponsorship and exhibit opportunities please contact:Justin Senior

Email: jsenior@divcomevents.comPhone: 1 888-443-6786 ext. 2214

The PMI Registered Education Provider logo is a registered trade mark of the Project Management Institute, Inc.

• Susan KennedyPMI Dallas

• Robby VaughnFederal Reserve Bank of Dallas

• Jason LindmeyerKeyot

• Todd HaneyNew York Life Insurance

• Joseph JohnsonTexas Health Resources

• Sharon BordersAmdocs Inc.