od prjct 1
TRANSCRIPT
ORGANIZATION DEVELOPMENT
&
CHANGE MANAGEMENT
OVEX TECHNOLOGIES
Group No. : 02
Group Members:
Maria Atiq 08-0140
Ayesha Manzoor 07- 0382
Qurat-ul-Ain Ahmed 07-0384
Maida Masood 08-0275
Khadijah Sohail 08-0279
Hajra Zaheer 08-0313
Zunaira Tauqeer 08-0472
Section: BBA-A
Date of Submission: 11th November, 2010
Submitted To: Mr. Raffat Iqbal
Organizational Development OVEXTECH
ACKNOWLEDGEMENTS
Firstly, we thank Almighty God without whose grace and blessings we are incapable of
doing anything. Secondly, we are grateful to our course instructor, Mr Raffat Iqbal, for his
constant guidance and support. With his teaching methods we were able to do our project
effectively. Next, we are really thankful to Mr. Muhammad Umair who is the Selection and
Recruitment Executive Human Capital Management at OVEX TECH in Lahore, Pakistan. The
information he provided and the time he gave to us helped us in carrying along our project.
He was very cooperative and supported us a great deal due to which we could complete our
project on time.
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Organizational Development OVEXTECH
EXECUTIVE SUMMARY
This report is about Ovex Tech (PVT) Limited, Pakistan. It is a BPO and IT solutions
Provider Company -one stop software solutions for business needs- and is one of the best
business solution providers in Pakistan. This report begins with an introduction of the
company. The second part of report focuses on the standard five stages approach in
organizational development, which are anticipating need for change, developing the
practitioner-client relationship, the diagnostic phase, action plans, strategies and
techniques and self renewal, monitor and stabilize.
The report then discusses Ovex’s Human Resource Department’s hierarchy and tasks done
by each department. It then highlights the focus of our project on two of the stages: the
anticipated need for change in its recruitment and employee hiring processes as well as
devising strategies that would bring the employees towards goal accomplishments.
The report basically discusses the structural and behavioral change through which
organization under went recently. However no technological need for change is anticipated
yet because Ovex uses state-of-the-art technology and uses one of the best systems like
CISCO. Finally Ovex’s strategies are evaluated against the standard OD practices and
recommendations are given in case of discrepancy.
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Organizational Development OVEXTECH
CONTENTS1. COMPANY PROFILE..............................................................................................................................6
2. MISSION STATEMENT..........................................................................................................................6
3. SLOGAN...........................................................................................................................................6
4. PRODUCTS AND SERVICES...................................................................................................................7
5. MAJOR DEPARTMENTS OF OVEX:........................................................................................................9
6. ORGANIZATIONAL STRUCTURE OF OVEX...........................................................................................10
7. STANDARD MODEL OF ORGANIZATION DEVELOPMENT PROCESS....................................................11
8. THE HR DEPARTMENT OF OVEX TECH...............................................................................................15
8.1 THE SELECTION AND RECRUITMENT DEPARTMENT............................................................................15
8.2 THE EMPLOYEE RELATION DEPARTMENT............................................................................................16
8.3 THE COMPENSATION AND BENFITS DEPARTMENT.............................................................................16
9. STANDARD O.D PRACTICES................................................................................................................17
10. NEED FOR CHANGE ANTICIPATED BY OVEX TECH LAHORE............................................................18
11. PROBLEM WITH THE CONVENTIONAL HIRING PROCEDURE..........................................................18
12. TWO STAGES OF THE OD PROCESS MODEL...................................................................................18
12.1 ANTICIPATE NEED FOR CHANGING HIRING CRITERIA...................................................................18
12.1.1 FEATURES OF THE CHANGED HIRING STRATEGY........................................................................19
12.1.2 ANTICIPATED FURTHER IMPROVEMENTS FROM BEHAVIORAL POINT OF VIEW.........................19
13. ACTION PLANS, STRATEGIES & TECHNIQUES.............................................................................20
The NHT program:.............................................................................................................................20
The WACTEO concept........................................................................................................................20
People before paper concept:...........................................................................................................20
Other areas on which OVEX is focusing.................................................................................................21
14. STRENGTHS & DEFICIENCIES OF OVEX TECH..................................................................................22
STRENGTHS............................................................................................................................................22
WEAKNESSES.........................................................................................................................................22
ANALYSIS...................................................................................................................................................23
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Organizational Development OVEXTECHRECOMMENDATIONS................................................................................................................................23
APPENDIX..................................................................................................................................................24
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Organizational Development OVEXTECH1. COMPANY PROFILE
OVEX Technology is a subsidiary of En Pointe Technologies. It is a Business Process
Outsourcing (BPO) Provider in Pakistan (parent company in US) and has operations
in many other countries around the globe. It is dedicated to projects commissioned
by premier BPO. Its clientele ranges from Fortune 500 to dynamic medium-sized
businesses which are located primarily in the United States. Currently the company
has over 850 employees with major operations in Pakistan. In Pakistan, it is one of
the leading BPO and IT service providers. BPO includes contact centers, IT
outsourcing, accounting outsourcing, data management, medical billing and
transcription. IT solutions include infrastructure solutions, data centre solutions,
and software solutions.
Ovex Pakistan adheres to strict international standards in their service, quality and
reliability; it remains open 24/7 because the company understands the emerging
technological needs of any organization, whether it is global or local. Today, Ovex
stands as the largest third party off shore and second largest exporter of IT services
in Pakistan. The company adheres strictly to ethical codes of conduct.
1. MISSION STATEMENT
“To become one of the region’s leading company in providing business process and
IT solutions “
2. SLOGAN
THINK.INNOVATE.GROW
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Organizational Development OVEXTECH
3. PRODUCTS AND SERVICES
There is a diverse range of products and services which Ovex provides to its customers.
However, a broad category is as follows:
Contact Centers:
Ovex has extensive experience in hosting and managing both domestic and
international outsourced Contact Centers. Ovex is delivering its services to a
number of clients from various business verticals.
Accounting Outsourcing:
Ovex provides accounting outsourcing which includes a full range of services
including the core processes, management information systems and compliance.
IT Outsourcing:
IT outsourcing is to cater with technology needs in an entirely hassle free manner.
Ovex provides a single point of desk to the companies for their customers, the
remote desktop management allows the customers to maintain and protect their
company’s IT infrastructure, and there are other services like ‘Blackberry’ support
functions which provides a comprehensive support to users and systems.
HR Outsourcing:
The benefits of outsourcing include the advantages of reduced costs and increased
efficiency, as well as the ability to predict business results and support strategic
planning.
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Organizational Development OVEXTECH
Data Management:
The Data Management solutions allow customers to enhance data quality for
effective mining, enable increased tracking and reporting capabilities and improve
data integrity and oversight for their business.
Medical Billing and Coding:
Ovex’s state of the art Revenue Cycle Management Solutions are designed to meet all
present standards of insurance and patient billing needs. Flexibility of the service
offerings allow customers to personalize them based on the needs of their specialty
and size of their business from individual and small practices to large group of
physicians.
Content Development:
The content development services include website content development, marketing
content development, and contents for virtual marketing, E-learning, and
multimedia content development.
Infrastructure Solutions:
Ovex offers a comprehensive infrastructure solution that makes optimized
information sharing and utilization possible.
Data Centre Solutions:
Ovex fully integrates Power, Cooling, Rack, Management, Security and Services.
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Organizational Development OVEXTECH Software Solutions:
Ovex Technologies offers a myriad of software solutions to help increase
productivity and boost operational efficiency.
4. MAJOR DEPARTMENTS OF OVEX:
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MARKETING FINANCE
OPERATONS
HUMAN RESOURCE
ACCOUNTING
Organizational Development OVEXTECH
5. ORGANIZATIONAL STRUCTURE OF OVEX
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CEO
Faisal Khan
Head of Facilities
Zubair Tanwir
CFO
Asad Abbas
Head of Contact Centres
Usman Naeem
Head of Business Development
Maaz Zahid
Head of Information Technology
Shiraz Mahmud
Organizational Development OVEXTECH
6. STANDARD MODEL OF ORGANIZATION DEVELOPMENT PROCESS
Organization development is a continuing process of long term organizational
improvement consisting of a series of stages. In an OD program, the emphasis is placed
on a combination of individual, team, and organizational relationships.
The primary difference between OD and other behavioral science techniques is the
emphasis upon viewing the organization as a total system of interacting and
interrelated elements. Organization development is the application of an organization-
wide approach to the functional, structural, technical and personal relationships in
organizations. OD programs are based upon a systematic analysis of problems and a top
management actively committed to the change effort. The purpose of such a program is
to increase organizational effectiveness by the application of OD values & techniques.
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Stage 1: Anticipate Need for Change
Stage 2: Develop the Practitioner-Client Relationship
Stage 5: Self-Renewal, Monitor & Stabilize
Stage 4: Action Plans, Strategies & Techniques
Stage 3: The Diagnostic Phase
Figure 1: Organization Development’s Five Stages
Organizational Development OVEXTECHIn this report, a five-stage model of the total organization development process is
presented. Each stage is dependent on the preceding one, and successful change is more
probable when each of these stages is considered in a logical sequence.
Stage One: Anticipate Need for Change
Before a program of change can be implemented, the organization must anticipate the
need for change. The first step is the manager’s perception that the organization is
somehow in a state of disequilibrium or needs improvement. The state of
disequilibrium may result from growth or decline or from competitive, technological,
legal, or social changes in the external environment. There must be a felt need, because
only felt needs convince individuals to adopt new ways. Managers must be sensitive to
changes in the competitive environment, to “what’s going on out there.”
Stage Two: Develop the Practitioner-Client Relationship
After an organization recognizes a need for change and an OD practitioner enters the
system, a relationship begins to develop between the practitioner and the client system.
The client is the person or organization that is being assisted. The development of this
relationship is an important determinant of the probable success or failure of an OD
program. As with many interpersonal relationships, the exchange of expectations and
obligations depends to a great degree upon a good first impression or match between
the practitioner and the client system. The practitioner attempts to establish a pattern
of open communication, a relationship of trust, and an atmosphere of shared
responsibility. Issues dealing with responsibility, rewards, and objectives must be
clarified, defined, or worked through at this point.
The practitioner must decide when to enter the system and what his or her role should
be. For instance, the practitioner may intervene with the sanction and approval of top
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Organizational Development OVEXTECHmanagement and either with or without the sanction and support of members in the
lower levels of the organization.
Stage three: The Diagnostic Phase
Organizational diagnosis has two major purposes. The first purpose is to practically
identify future changes that are needed to help an organization meet its strategic goals.
Its second purpose is to identify past or current organizational problems that inhibit the
diagnostic framework for conducting such an analysis.
To achieve the first purpose, consultants and OD practitioners need to apply analysis
method for organizational diagnosis. Need analysis consists of figuring out the type of
skills or competencies that employees must possess for the organization to accomplish
its goals. Surveys, interviews, training programs and management development can be
frequently used for this purpose.
The other aspect of organizational diagnosis is identifying past or current problems that
inhibit organizational success. Organization problems can be traced from different
organizational areas. Organization members, often in collaboration with an OD
practitioner, jointly discuss the data and their implications for change.
Stage Four: Action Plans, Strategies & Techniques
The diagnostic phase leads to a series of activities, interventions or programs to resolve
the problem and increase organizational effectiveness. The strategies applied for
implementing OD can be chosen based on the nature of the problem. Usually, two
dominant strategies are widely used either separately or together to implement the OD
program. These are the human process approach and the techno structural approach.
The human process approach focuses on identifying and correcting problems within
interpersonal, group and inter group processes.
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Organizational Development OVEXTECHThe techno structural approach assumes that organizational problems revolve around
issues associated with the match between technology and organizational structure.
Common interventions of the techno structural approach involve work restructuring,
compensation systems, structural change, and implementing new information
technology.
Stage Five: Self-Renewal, Monitor & Stabilize
Organizational renewal is the process of building innovation and adaptation style into
an organization. If a company has to survive in a competitive marketplace, it must
continuously adapt with the environment. Without renewal, management cannot
maintain quality.
Through a renewal process, managers can adapt their problem solving style and goals
to suit the changing demands of the environment of an organization. Therefore, one aim
of OD is to improve an organization's self renewal process so that managers can more
quickly adopt a management style that will be appropriate for the new problems they
face.
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Organizational Development OVEXTECH
7. THE HR DEPARTMENT OF OVEX TECH
The HR department is divided into three sub departments:
8.1 THE SELECTION AND RECRUITMENT DEPARTMENT
Their work includes:
Screening interviews
Orientations
Professional development and training of employees 15
HUMAN RESOURCE DEPARTMENT
Selection and Recruitment
(SR)
Employee relation
(ER)
Compensation and benefits
(CB)
Organizational Development OVEXTECH Induction of a person till probation is SR’s responsibility
8.2 THE EMPLOYEE RELATION DEPARTMENT
The work of this department includes:
Problems which employee is facing, whether salary related or behavior of
coworkers etc.
Taking care of employees.
Taking corrective action regarding any kind of employee grievances.
This department also takes care of the contracts till the employee gets
permanent.
8.3 THE COMPENSATION AND BENFITS DEPARTMENT
This department takes care of
Salary
Employee benefits such as health insurance
Compensation in case of permanent employee gets hospitalized or other
medical facilities
Processing of payroll
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Organizational Development OVEXTECH
8. STANDARD O.D PRACTICES
OD intervention is a set of planned activities intended to help an organization improve
its performance and effectiveness.
Effective interventions are designed to fit the needs of the organization, are based on
causal knowledge of intended outcomes, and transfer competence to manage change to
organizational members.
Intervention design involves understanding situational contingencies. Four key
organizational factors are:
Readiness for change
Capability to change
Cultural context
Capabilities of change agent
Whenever change is implemented within an organization resistance to change occurs
naturally, the change also affects the culture and existing norms of organization when
Ovex anticipated need for change it took time and efforts to break the conventional
procedure, however in Ovex decisions are centralized, top management has the
authority to implement its own decisions.
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Organizational Development OVEXTECH
9. NEED FOR CHANGE ANTICIPATED BY OVEX TECH LAHORE
OVEX TECH encountered with the problem of very non-specific hiring procedures and
policies and the company used to rely on judgments and conventional procedure of
collecting resumes, CVs and conducting interview with the candidate and hire the
person they find is appropriate for a particular job or task.
10.PROBLEM WITH THE CONVENTIONAL HIRING PROCEDURE
The problem with this procedure was that each interviewer judges the candidate based
on his own assumptions, dimensions and evaluated according to his point of view,
which could be different from others. For example, saying that a particular candidate is
lacking good communication skills is a vague term which needs further elaboration and
some standard criteria which could define the dimension of good communication for an
OVEX TECH employee. So the evaluation terms such as poor or good communication
skills, low or high stress level have no quantitative numbers attached to them, so at
times there arises conflict among the interviewers because in OVEX, a candidate is
interviewed by at least two or three higher authority members such as HR Manager,
Selection and Recruitment executive etc.
11. TWO STAGES OF THE OD PROCESS MODEL
12.1 ANTICIPATE NEED FOR CHANGING HIRING CRITERIAOVEX TECH PAKISTAN anticipated need for changing their hiring policies and therefore
very recently they came up with a solution of implementing a standardized hiring
procedure. It took a month to implement and execute the new changed strategy.
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Organizational Development OVEXTECH
12.1.1 FEATURES OF THE CHANGED HIRING STRATEGYPreviously only interviews were being conducted for hiring a candidate but now OVEX
TECH is conducting
Screening tests
IQ tests
Analytical tests
Logical reasoning tests
Stress Management tests
Body language analysis ,behavioral analysis
Competency based recruitment is also being done , and those are further Re-
categorized
This is a standardized procedure for evaluations; also numerals are assigned from 1 till 5,
where 1 means” the worst” and 5 means “The best”.
These tests are conducted on line, since OVEX has the state-of-the-art technological
systems, so 80% of the process is done virtually which was previously being done solely on
judgmental basis
12.1.2 ANTICIPATED FURTHER IMPROVEMENTS FROM BEHAVIORAL POINT OF VIEWHiring criteria was a point of concern for OVEX. The company also started focusing more on
goal setting and their achievement. So for this they have defined three categories of goal-
setting:
1. Goals should be in accordance with vision, mission and values
2. Time frame to achieve targeted goals
3. Pre-check
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Organizational Development OVEXTECH
12. ACTION PLANS, STRATEGIES & TECHNIQUES OVEX TECH is striving from better to best to being excellent on a continuous basis, and has
recently introduced two concepts:
1. NHT ( New Hire training)
2. WACTEO ( We Are Customer To Each other )
3. People before paper concept
The NHT program:In this program internal OD practitioner who is basically part of HR team of OVEX TECH
gives the new employee three day training and explains the following things:
The organizational culture and get the employee acquainted with the team and
top management
How to be a socialized person
How to develop confidence in social or professional life
Punctuality
The WACTEO conceptThis concept focuses on the premise that every OVEX employee is customer to each other,
which means that employees should treat each other in the same humble manner just like
they treat their customers.
People before paper concept:OVEX Company explains this concept with a simple example.
Suppose an employee enters in the OVEX office and says “hello” to the other person who is
busy doing some work on paper and therefore doesn’t raise his head up and say “hi” by not
even looking at the incoming person. Here comes the concept of people before paper that
employees are supposed to greet each other with a proper eye contact. Other wise it is
considered that employees are treating each other like an un-noticed piece of paper.
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Organizational Development OVEXTECH
Other areas on which OVEX is focusingWith the help of internal OD practitioners OVEX has recently put more emphasis on:
Leadership
They lead their employees by co operating with them and listening to their
problems they have.
Proper coaching
They conduct proper coaching and training sessions for the newly hired employees.
They also conduct different seminars for the training of the employees.
Developing soft skills
They teach their employees to deal softly with everyone within the company and
outside the company. The candidates are taught to control emotional leakage i-e if
someone has a rough day at work, it should not disturb his/her personal life and
vice versa.
Code of ethics
No referral candidates are appointed without due process; no personal phone calls
are entertained, strict adherence to ethical standards within in the organization.
Integrity, punctuality is one of the basic premises of the organization.
Strong conformation towards vision, mission, values and integrity and
punctuality
Lower communication barrier:
In Ovex the communication barrier is too low, even a low grade employee can go to CEO
for complaint but along with solution.
These are the behavioral dimensions on which the company is emphasizing
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Organizational Development OVEXTECH
13. STRENGTHS & DEFICIENCIES OF OVEX TECH
STRENGTHS
Large scale of operations
Clients include renowned organizations (Fortune 500) and other dynamic medium-
sized businesses
Leader in BPO and IT service industry
International standards in terms of service, quality and reliability
Stands as the largest third party off shore and second largest exporter of IT services
in Pakistan
WEAKNESSES Non-specific hiring procedures and policies
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Organizational Development OVEXTECHANALYSIS
Analyzing the changed procedures adapted by Ovex Tech and comparing them with the
standards has revealed that although there is a little discrepancy with the standard
techniques, however there is always a room for improvement. There are people who do not
perform well all of a sudden for the tests and interview at the same time. Some people are
competent but they lack communication skills, therefore they would be screened out at the
interview while there are other people who are good at communication but are not as good
at written skills, so they might be screened at the written test. However, both the
candidates might have the potential to change with the passage of time and do great job for
the company. OD does not promote rigidness, but the company has worked on both the
extremes. Firstly, they were totally away from any proper technique for hiring the
candidates but now they are using all strategies such as written tests, interviews, stress
management etc. to check the competency of the candidate.
RECOMMENDATIONS
The following recommendations are provided to OVEX TECH on behalf of our report:
1. Adopt a flexible hiring strategy by adopting on the job scenarios in the process of
hiring. By using this method, they can test various other skills and hidden
capabilities of the candidates instead of seeing only the obvious ones which may not
meet expectations.
2. Training of the selected employees can be conducted while on job to improve their
communication, interpersonal and various other skills. Most of polishing and
learning of skills comes through experience.
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Organizational Development OVEXTECHAPPENDIX
Questions asked to Muhammad Umair (Selection and Recruitment Executive, OVEXTECH
Pakistan)
Did you ever anticipate any structural, behavioral or technological change in your
organization? What was the change?
What problems you faced before introducing a change?
What problems you encountered in implementation of change program?
What limitations you faced in relation with change program implementation?
How you have coped with resistance to change?
What improvements you noticed after implementation of changed program?
How much time did it take to implement the change?
How much cost you incurred in introducing change?
Who played the major role for initiating change program?
What kind of organization hierarchy you have?
Is decision making centralized or decentralized in your organization?
Is there a communication gap among your organization’s departments? If it is then
to what extent?
REFERENCES
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Organizational Development OVEXTECH Mr. Muhammad Umair – Selection & Recruitment Executive Human Capital
Management, OVEX TECH, Lahore
http://www.ovextech.com/
www.wikipedia.com
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