od model creation tier 1 and tier 2
TRANSCRIPT
OD Model creationTier 1 and Tier 2
GOAL PLANNING and FOCUS PROGRAMME finalization is the first step if you want to have the right OD Model/Growth Model!
Let’s start with our GOALS!
Goal Planning for Sign Up, Ra, Ma, Re –
Finalize your goals as in GIP and GCDP for
Sign Up, Ra, Ma, Re
Use Marketing Planning guide/tool for Sign Up Planning
Use Excel sheet for Goal Planning if you do not have goals for 2014 or 2014-15
If you have goals for 2014 consider:
1. Are these your final goals across sub products?2. Do you need to make any changes depending on
what you have achieved now/your current pipeline?3. High growth in all 4 programmes and low
capacity/knowledge to make it happen in the entity for tier 1 and 2?
We have our goals, what is
next?
Our ambition is to grow a lot and sometimes we pick more programmes to grow in than we have the capacity to,
What is important is to FOCUS in a way that allows us to grow in the right way in the right programme/programmes!
IT IS NO LONGER ABOUT you as an MC having a FOCUS Programme OR FOCUS Programmes. IT IS ABOUT
LCs having CLEAR what is their FOCUS PROGRAMME!
For Tier 1 and 2 it is about EACH LC being clear on the one or two focus programmes for the LC (Based on your growth Model)It is about enough LCs having the national focus as their focus and some LCs also doing other programmes if needed!
For Tier 3 and 4, LCs should ideally have the SAME Focus Programme as the MC!
What does focus MEAN?
Highest jump in relative
numbers in these 1 or 2
programmes
All resources aligned to growth in
these programmes
Enough LCs aligned to these programmes to meet the goals
Recommendations for focus
programme Tier 1 and 2 can
have 2 focus programmes
Tier 3 and 4 1 focus
programme
Tier 3 if more than 10 LCs then
can consider 2 focus
programmes
Tier 1 having more than 15
LCs can balance growth in 3
programmes
OD Model creation tier 1
and tier 2
Aligning Entity Partnerships in Re
goal and NPS to Growth Model
Why is this important?
LCs understand which
programme/s they are JUMPING in
LCs know their goals
ALIGNED TO MC GOALS
Aligning LC Coaching and
Education Cycle to Goals and
programmes
Aligning Back Office Support
(Mrk, TM, Quality, BD, Fin) in
programmes on an MC and LC Level
Aligning Entity Partnerships in Re
goal and NPS to Growth Model
Why is this important?
LCs understand which
programme/s they are JUMPING in
LCs know their goals
ALIGNED TO MC GOALS
Aligning LC Coaching and
Education Cycle to Goals and
programmes
Aligning Back Office Support
(Mrk, TM, Quality, BD, Fin) in
programmes on an MC and LC Level
Having a National Growth Model in the ENTITY
What does that lead to?
MC Goals and Plan
LC Development based on Growth Model
How do we create a OD/growth model?
Tier 1 and Tier 2Guiding Principles in creating an OD Model
Keep the Balance Programme
Based Growth Model
Tier 1 and Tier 2Step 1: Group LCs based on Realization volume in 2013 in programmes (Basic, Intermediate, Advanced, Mature)
Step 2: Allocate Refreshed GIP and GCDP Goals to LCs and Expansions in a way that NO LC is growing a LOT in more than 2 programmes (Preferably 1 GIP and 1 GCDP Programme)
Step 3: After step 2, cluster GROWTH LCs across Programmes (By scale) to create the direction for each cluster , eg: LC in basic cluster doing 5 Re in 2013 to jump to 25 in 2014 iGIP this is a growth LC
What will this look like?
Programme - iGCDP
Focus/Growth
LCs
2013 Realization Cluster (0-25, 25-
100, 100-200, 200+)
2014 Realization Goal
Absolute and Relative Growth
Programme - oGIP
Focus/Growth
LCs
2013 Realization Cluster (0-10,10-
30,30-50)
2014 Realization Goal
Absolute and Relative Growth
LCiGIP oGIP iGCDP oGCDP
Current Tier Planned Tier Current Tier Planned Tier Current Tier Planned Tier Current Tier Planned Tier
LC A 1 1 2 1 2 2 1 1
LC B 2 1 2 2 2 2 1 1
LC C 3 1 2 2 2 2 1 1
LC D 2 1 2 2 2 2 1 1
LC E 2 1 3 1 2 2 1 1
LC F 2 2 3 1 2 2 1 1
LC G 3 2 3 1 1 1 1 1
LC H 3 3 3 3 3 2 2 1
LC I 3 3 3 3 3 2 2 1
LC J 3 3 3 3 3 3 2 1
LC K 3 3 3 3 3 3 2 1
HOW
NETWORK
LC
LC
LC
LC
LC
LC
GIP Focus
GCDP Focus
Growth Model
Example
Example: AIESEC in Brazil has clear focus LCs for GIP growth
(10 LCs out of 38)
The other LCs and expansions are doing some GIP but mostly either
iGCDP or oGCDP
This allows focus
Example: AIESEC in Turkey wants to GROW in iGIP
5-6 out of 12 LCs are going to have HIGH goals/JUMP in iGIP and balanced growth in
GCDP
Other LCs are focused on GCDP
Since they need 1 more LC to do iGIP to achieve their goals, they are doing a special
city based expansion for iGIP
Tier 1 and Tier 2Step 4: Plan Back Office Support and Exchange Strategies based on this per cluster. Eg: iGIP 0-10 Re, 10-40 Re, 40-70 Re, 70-100 Re etc – do for all programmes (this is for LCs in all clusters across all programmes)
Step 5: Customize the strategies per cluster to FOCUS LCs/GROWTH LCs with small changes if needed and COMMUNICATE to LCPs and LCs, this is connected to step 3 because customization is done with growth LCs identified in step 3
Step 6: Base your LC Coaching Model and Implementation Plan on this so that LCs are being coached and education based on this growth model!!
Eg: AI Growth Path for iGIP with Front office and back office strategy.
This is the OUTPUT OF STEP 4 on the MC – THIS IS FOR ALL LCs
Points to remember for Step 4 (Strategy)
Eg: AI Growth Path for iGIP with Front office and back office strategy.
This is the OUTPUT OF STEP 4 on the MC – THIS IS FOR ALL LCs
• Add clearly the Supply and Demand strategy + who are the partner MCs/LC for growth LCs across programmes
• Add clear action steps for NPS to all programmes and all clusters (NPS action steps might not be fully aligned to volume and the OD Model but it is important that LCs have a clear understanding of how to eliminate NPS detractors)
Programme - iGCDP
Focus LCs
2013 Realization Cluster (0-25, 25-
100, 100-200, 200+)
FO Strategy BO Strategy
2014 Realization
Goal
Absolute and Relative Growth
Output of step 5 connected to Growth/Focus LC identification (which happens in step 2 and 3) – Customize to Focus LCs
Role of OD
LC Development
Expansions Development
and Management if
needed
Integrated Education Cycle + Internal Communication in the network
Tier 1 and Tier 2
Create an Expansions development PlanExpansion
creation/management TIMELINE
Goals:
• Programme contribution
• Define KPIs
Expansions strategy and coaching model
Structure and Synergy on MC team and in LCs to manage Expansions
Include Expansions development in your OD
Model
Define Implementation Channels and internal comms
Per each operation
Step 6: Base your LC Coaching Model and Implementation Plan on this so that LCs are being coached and education based on this growth model!!
What is the clear output of a growth model for tier 1 and tier 2? Tier 3 use this if you
feel it is relevant!
Focus LCs/Growth LCs for specific programmes with
clear growth strategy in Front office and Back office
Clear Growth Path for LCs across programmes in GIP and GCDP Front office and
Back office (In Clusters – Basic, Intermediate, Advanced, Mature)
Clear strategy for Implementation of Growth
Model and LC Coaching based on Growth Model
Programme - iGCDP
Focus LCs
2013 Realization Cluster (0-25, 25-100, 100-200, 200+)
FO Strategy BO Strategy
2014 Realization
Goal
Absolute and Relative Growth
Clear Growth Path for LCs across programmes in GIP and GCDP Front office and Back office (In Clusters –
Basic, Intermediate, Advanced, Mature)
Focus LCs/Growth LCs for specific programmes with
clear growth strategy in Front office and Back office
Find this in Implementation of growth model content
Clear strategy for Implementation of Growth
Model and LC Coaching based on Growth Model