oculus connect 2014 - the value of vr for professional applications
DESCRIPTION
VR has been used by professionals for the last 20 years because it saves lives, time and money. Long before the Oculus Rift, engineers have used VR to design and prototype cars, planes, boats, and more. Virtual supermarkets are created to study the impact of a store layout and product packaging. Training simulations are used by a wide variety of professionals like firefighters and surgeons. Therapists use VR to treat phobias in a controlled environment. We will go through all these applications (and many more) and see why VR is an invaluable tool for life.TRANSCRIPT
Sébastien ‘Cb’ Kuntz !CEO!@SebKuntz!MiddleVR.com
The value of VR for!professional applications
(French railways)
Sébastien ‘Cb’ Kuntz
Founder & President
• Simplify creation of VR apps!
• MiddleVR for Unity/Unreal!
• A plugin for professional applications!
• Add rich interactivity!
• Menus, webpage display, navigations, manipulations…!
• Use any VR device!
• Oculus Rift, Cave, 3DTV, …!
• Leap Motion, Kinect, Razer Hydra, …!
• http://www.middlevr.com/download
https://www.youtube.com/watch?v=6EVe8I65cuk
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Plan• What is VR ?!• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Virtual reality
Presence in a virtual world
Experience of presenceis in your brain !
Mind = intelligenceBody = senses
Ridiculous
If it’s real VR, you probably
look ridiculous
What is VR today?
• VR is reborn?!
• VR never died!!
• Peugeot: 9M$ since 99!
• Renault: 4M$ new VR system!
• 2018: Market estimated at 5B$ (Hardware + Software)
Because VR is used to improve reality!
Saving lives, time and money
Why Now ?
• Economy!• Goods!• Services!• Experience!• VR is the ultimate experience!
• Democratization
BIG BANG!!!
Plan• What is VR ?!
• Applications!• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Plan• What is VR ?!
• Applications!
• Engineering!• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Engineering Before VR
(c) Toyota
Engineering Before VR
Engineering with VR
(c) Peugeot PSA
Engineering with VR
• Break screen barrier!
• Life-size model!
• Natural communication tool!
• Distant collaboration
(c) BMW
Engineering with VR
• Validate design!
• Identify conception errors early!
• Faster iterations!
• Ability to risk new crazy ideas (c) Jaguar
Design
VR4D (c) Clarte
Design
VR4D (c) Clarte
Engineering with VR
• Test acceptability
Engineering with VR
(c) Miele
• Ergonomy / usability!
• Validate interactions
Engineering with VR!
• Validate!
• Construction!
• Maintenance / repair!
• Ergonomic analysis of posture!
• Training!
IMPROOV
(c) Ford
Challenges
• Acceptability!
• Getting 3D data!
• Touch
Value of VR for engineering
• Lower product design times!• Increased quality!• Increased confidence!• Reduced risks!• More innovations!• Better acceptability!
• Products!• Work environments!
• Cost savings
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!• Training!
• Architecture!
• Scientific visualisation!
• Health!
• Going beyond reality!
• Conclusion
Marketing• Advertisement!
• VR is cool and new!
• Powerful experiences!
• Strong emotions -> better customer engagement
Marketing - Market study
• Evaluate and iterate quickly!
• Store layout!
• Product packaging!
• Record/analyse customer(c) Antycip
Marketing Beyond reality
• Virtual showroom!
• Show all variations!
• Limited real space!
• Infinite virtual space!
• Remote sales
Value of VR for Marketing
• High-tech image!
• Buzz!
• Increase revenues!
• Increase customer engagement!
• Reduce time/cost of product/store design
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!• Architecture!
• Scientific visualisation!
• Health!
• Conclusion
Training before VR
Training with VR
Fiacre (c) SNCF
Simurat (c) SNCF
Training with VR
Saint Gobain / Clarte
Training with VR
“Tell me, and I will forget.!
Show me and I may remember.!
Involve me, and I will understand. “!
Confucius
Training with VR
• Motivation!
• Easy to use!
• Practice actual gestures!
• Repeat until master!
• Record, analyse, replay!
• What you have learned in VR transfers in real life (c) XVR
Training with VR
• Practice procedure!
• Mission planning!
• Rescue hostage!
• Disaster evacuation!
• Traffic accident!
• Controlled scenariosRe-lion
Training with VR
• Particularly useful!
• If object/environment doesn’t exist yet!
• If object/environment can’t be monopolised
(c) Lockheed Martin CHIL
Training with VR
• Practice rare/dangerous/expensive situations!
• Easy accessibility!
• Duplicate training sites!
• Reduced costs!
• Save material
Training with VR
Training - Beyond Reality
• Change world scale!
• Change time scale!
• Watch action in slow or fast motion!
• Visit the past or the future
• Simplify reality!
• Show invisible effects!
• Display tension, stresses, temperature, audio, magnetic field, electric field, gas, IR, heat ….
Training - Beyond Reality
Communication training
B. Lok - U. Florida - Diana
• Crisis management!
• Angry customer!
• Train speaking in public!
• Don’t need to hire actors
Value of VR for training
• Body involved!
• More efficient!
• More accessible!
• Costs reduced!
• Risks reduced!
• Waste reduced
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!• Scientific visualisation!
• Health!
• Conclusion
Architecture / Urban planning• Replace physical mockup!• Experience from human POV!• Marketing!
• Communication tool!• Engineering/prototyping!
• Clashes in cables!• Identify usability issues!
• Wheelchair access!• Evaluate emotions!• …
Value of VR for Architecture
• Reach decisions faster!
• Better acceptability and quality!
• Reduced costs and risks!
• Lower product design times!
• More innovations
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!• Health!
• Conclusion
Scientific visualisation
• Analyse big data intuitively!• Natural interactions!• Human brain is a pattern
matching machine!• Visualize!
• Geology!• Physics simulations!
• Non-realistic rendering!• Display tension,
temperature etc.
(c) University Utah
Plan• What is VR ?!
• Applications!
• Engineering!
• Marketing!
• Training!
• Architecture!
• Scientific visualisation!
• Health!• Conclusion
Virtual body
Virtual body
Virtual body
Virtual body
Acrophobia
Phobia treatment
Reduce drugs usage
Snow World (c) Firsthand & University of Washington HITLab
Improve confidence
Standford University (VHIL)
Improve Empathy
Sensivise - Arts et Métiers ParisTech
Change perception of others
Hunger in LA - N. de la Penna
Rehabilitation
Warning
• Sometimes 3D is better than VR!
• So why VR?!
• Why not VR?!
• Presence!
• Put human in center!
• Natural interactions / emotions / reactions
1 Picture =
1’000 Words
1 Movie =
1’000 Pictures
1 VR app =
1’000 Movies
1 VR app =
1000 Movies=
1’000’000 Pictures=
1’000’000’000 Words
Is VR Dangerous ?
• Yes !!
• As any new tool!
• More powerful than radio, press, TV, internet!
• But also very powerful for changing the world in a positive way
Conclusion
VR not to escape realitybut to improve reality