october design case study2 peanut puffs

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© OCTOBER 2008 Showreel Client Retail Brands Project Peanut Puffs product packaging Client brief To create packaging for a new peanut flavoured snack. The design needed to reinforce the peanut flavour and promote the product as an all inclusive family snack. two © OCTOBER 2008

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Snack packaging product launch for Retail Brands

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Page 1: October Design Case Study2 Peanut Puffs

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Showreel

Client Retail Brands Project Peanut Puffs product packagingClient brief To create packaging for a new peanut flavoured snack.

The design needed to reinforce the peanut flavour and promote the product as an all inclusive family snack.

two

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Page 2: October Design Case Study2 Peanut Puffs

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A broad range of concepts were presented. The client, after reflection felt that a premium approach was required for this unique peanut flavoured snack and requested October to explore and develop the peanut flavour concept (3).

1_ Monkey character to reinforce product flavour

2_ Character development reflecting target audience and type of snack

3_Peanut flavour 4_Creation of product personality with graffiti influence

Concepts Retail Brands Peanut Puffs Showreel two

Page 3: October Design Case Study2 Peanut Puffs

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To enhance the ‘product flavour’ route, a rich textural background was developed. Different colour combinations and product layouts were explored. A sunflower logo was also developed and applied to pack.

First stage development

Second stage development

Third stage development

Development Retail Brands Peanut Puffs Showreel two

Page 4: October Design Case Study2 Peanut Puffs

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The solution shows a pack that reflects the flavour and character of this new product, through the warmth of colours and the style of photography.

Solution Retail Brands Peanut Puffs Showreel two