october 3, 2015 silencer 1 october 3, 2015 silencer 1 the silencer milestone old dominion university...
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April 21, 2023 SILENCER 1April 21, 2023 SILENCER 1
The SilencerMilestone
Old Dominion University CS 410 Red Group
April 21, 2023 SILENCER 2
Organizational Organizational ChartChart
Project ManagerBrendan
Geoghegan
Hardware and Finance
SamuelShelor
Web Design andSoftware
Developer
Donnie Goodson
Lead Software Developer
Duc Nguyen
Statistical Analyst
Reda Elgourbi
Marketing andDocumentation
DylanWheeler
Wireless
Dr. Stephan Olariu
Wireless
Dr. Michele Weigle
Software Design
Dr. StevenZeil
Member
Consultant
April 21, 2023 SILENCER 3
Teen Crash Driver May Have Been Texting
ProblemProblem
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Problem Problem StatementStatement
•Cell phone use while driving is dangerous!
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•Each year, about 42,000 peopledie in U.S. auto accidents.
•Driver distraction is the number one cause of auto accidents.
Source: NHTSA
Fatalities & Driver Fatalities & Driver DistractionDistraction
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Leading Cause of Death
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Source: StatisticsTop10
Teenagers Are Dying!!Teenagers Are Dying!!
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• 50% of teenagers admit to talking or texting while driving.
Deadly HabitDeadly Habit
Source: The Today show
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State LawsState Laws
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Purchase the Silencer.
Download software directly from our Bluetooth device into
your children’s cell phone.
Lock our Bluetooth device into the car.
LET US PROTECT YOUR CHILDREN!
Feel safe
Let Us Protect Your Let Us Protect Your ChildrenChildren
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Our SolutionOur Solution
April 21, 2023 SILENCER 11
What is in the box?
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Bluetooth DevicePre-loaded With Cell Phone Software
Secured Case Instruction Manual
What’s in the What’s in the Box?Box?
April 21, 2023 SILENCER 12
MFCDMFCD
Wireless Bluetooth Connection to Phone
Silencer Installed in Car
Software on Silencer Silencer Software Includes Specific Phone Brands
Cell Phone The SilencerSilencer Software
Phone Brand A
Phone Brand C
CarPhone Brand B
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Change to
Controlled State
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Car Starts…Car Starts…
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Go Back to
Original State
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Car Stops…Car Stops…
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Scenario 2:Driver makes an emergency call
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Make a CallDriverSilenced
Phone
Callee
No911?
Yes
Record the Number
Scenario 1Scenario 1
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Driver exits the vehicle with out turning off car.
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Leave the car,
RebootDriver Cell Phone
YesIn
Silencer’s Range
No
PhoneDisable
Phone Enable
Scenario 2Scenario 2
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Scenario 3:Parent in car, kids wants to use their phone
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Input PasswordParentSilencedPhone
Phone
Enable
Scenario 3Scenario 3
April 21, 2023 SILENCER 18
What We Don’t DoWhat We Don’t DoDisable 911
Block Cell Phone Reception
Disable Phones Without Our Software
Will Not Initially Support All Brands
Eliminate Car Accidents
April 21, 2023 SILENCER 19April 21, 2023 SILENCER 19
Bluetooth on the Bluetooth on the RiseRise
(1) “Bluetooth 2005” (2) “Nokia Predicts”
1 12 2
Year
April 21, 2023 SILENCER 20April 21, 2023 SILENCER 20April 21, 2023 SILENCER 20
Initial Manufacturer Initial Manufacturer SupportSupport
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Risk MatrixRisk Matrix
KEY1. Workarounds Making Solution Worthless2. Competition Solving the Problem First3. Lack of Understanding in the Domain4. Not Enough Customers Attracted5. Unintentional Creation of Safety Issues6. Security Problems with Bluetooth7. Customers Unable to Install SW/HW8. Dependency on Cell Phone Companies
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CompetitionCompetition
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Project ScheduleProject ScheduleThe Silencer
Data / Documentation
Interface
Hardware
Software
Bluetooth
Connection Established
GUI
Established
PIN System
On / Off Alert
Transmitter
Bluetooth
Car
Phone
Cell Phone
SDK
Installation
I.D.Silencer Code
Exceptions
Tailored to
Specific Brands
Stop Capabilities
Proper
Activation / Deactivation
Outgoing Functionality
Programs on Phone
Incoming Calls
Allow 911
April 21, 2023 SILENCER 24
Phase 0 Phase 0 Organizational ChartOrganizational Chart
Brendan GeogheganProject Manager
Duc NguyenLead Software Developer
Samuel ShelorFinance / Hardware
Dylan WheelerMarketing / Documentation
Reda ElgourbiStatistical Analyst
Donnie GoodsonSoftware / Web Design
April 21, 2023 SILENCER 25
WBS Phase 0WBS Phase 0
(Please see page 1-5 in the WBS handout for additional information)
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• MFCD
• Organization Chart
• Competition Matrix
• Risk Matrix
• Financial Plan
• WBS
• SBIR I Grant Proposal
Phase 0 Major Phase 0 Major DeliverablesDeliverables
April 21, 2023 SILENCER 27
Brendan GeogheganProject Manager
Duc NguyenLead Software Developer
Samuel ShelorFinance / Hardware
Dylan WheelerMarketing / Documentation
Reda ElgourbiStatistical Analyst
Donnie GoodsonSoftware / Web Design
Dr. Steven ZeilSoftware Design
Consultant
Dr. Stephen OlariuWireless Expert
Dr. Michele WeigleWireless Expert
Phase 1 Phase 1 Organizational ChartOrganizational Chart
April 21, 2023 SILENCER 28(Please see page 5-8 in the WBS handout for additional information)
WBS Phase 1WBS Phase 1
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Phase 1 Major Phase 1 Major DeliverablesDeliverables
• Documentations– Product Description Paper– Prototype Development Environment
Requirements– Prototype Product Specification– Prototype Test Plan/Procedures– Product/Prototype User's Manuals
• Prototype Demonstration– Prototype Presentation I– Final Prototype Demonstration
• SBIR II Grant Proposal
April 21, 2023 SILENCER 30
Prototype MFCDPrototype MFCDWireless Bluetooth Connection
“Phone” “Silencer”
Phone Brand C Silencer SoftwarePhone Brand A
Phone Brand B
Phone Brand C
April 21, 2023 SILENCER 31
Phase 1 BudgetPhase 1 Budget
Total Budget of Phase 1: $79,500
April 21, 2023 SILENCER 32
Phase 2 Organizational ChartProject Manager
Lead Software Developer
Finance / Hardware
Marketing / Documentation
Statistical Analyst
Software / Web Design
Software Consultant
HR Representative
Software Engineer
Technical Writer
Web Developer
Software Tester
Bluetooth Expert
Budget / Financial Consultant
Research Assistant
Hardware Tester
Website Tester
Phase 2 Phase 2 Organizational ChartOrganizational Chart
April 21, 2023 SILENCER 33
WBS Phase 2WBS Phase 2
(Please see page 8-10 in the WBS handout for additional information)
April 21, 2023 SILENCER 34
Phase 2 Major Phase 2 Major DeliverablesDeliverables
• Management Plan– Personnel Plan
• Marketing Plan
• Testing & Evaluation Plan
• Working Product Model
April 21, 2023 SILENCER 35
Project Manager
Lead Software Developer
Finance / Hardware
Marketing / Documentation
Statistical Analyst
Software / Web Design
HR Representative
Software Engineer
Web Developer
Budget / Financial Consultant
Research Assistant
Manufacturing Compay
Market Researcher
Marketing Expert
Advertising Expert
Product Pricing Expert
Payroll
Tax Expert
Corporate Lawyer
Phase 3 Phase 3 Organizational ChartOrganizational Chart
April 21, 2023 SILENCER 36
WBS Phase 3WBS Phase 3
(Please see page 10-13 in the WBS handout for additional information)
April 21, 2023 SILENCER 37
Phase 3 Major Phase 3 Major DeliverablesDeliverables
• Production Plan– Retail– Online– Contract with Car Companies– Government Contract
• User Manual
• Marketing Plan
• Online Support
April 21, 2023 SILENCER 38
• Employees $1,133,000• Building and Supplies $337,000• Marketing $147,000
• Total $1,617,000$1,617,000
Budget Estimate Phase 3Budget Estimate Phase 3
April 21, 2023 SILENCER 39
Price PointPrice Point
$100.00$100.00 Per Per SilencerSilencer
April 21, 2023 SILENCER 40
Market PotentialMarket Potential12,500,000 Drivers 15-20 Years Old in the United States
Assuming 5% of the US Market:625,000 * $100 = $62,500,000
NHTSA
However, the market could obviously extend into other countries.
April 21, 2023 SILENCER 41
When will we break When will we break even?even?
April 21, 2023 SILENCER 42
Why Are We Doing Why Are We Doing This?This?
April 21, 2023 SILENCER 43
Questions?Questions?Project Manager
BrendanGeoghegan
Hardware and Finance
SamuelShelor
Web Development and Software
DeveloperDonnie
Goodson
Lead Software Developer
Duc Nguyen
Statistical Analyst
Reda Elgourbi
Marketing and
DocumentationDylan
Wheeler
Wireless
Dr. Stephan Olariu
Wireless
Dr. Michele Weigle
Software Design
Dr. StevenZeil
Member
Consultant
April 21, 2023 SILENCER 44
References
• AT&T. <http://businessesales.att.com/>.
• Autozone . <http://www.autozone.com/>.
• BestBuy. <http://www.bestbuy.com/>.
• "Bluetooth 2005 Future Trends and Opportunities in the Worldwide Market". Context World. October 2004. <http://www.contextworld.com/SpecialReportsBluetooth.html>.
• Circuit City. <http://www.circuitcity.com/>.
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References
• GoDaddy. Economy Plan. <http://www.godaddy.com>.
• Lowes. <http://www.lowes.com>.
• “IDC Finds Slower Growth in the Mobile Phone Market in 2007”. IDC25 Jan. 2008. <http://www.idc.com/>.
• "Nokia Predicts Increase in Sales of Bluetooth Cell Phones". Telecommunications Industry News. 5 Jan. 2006. <http://www.teleclick.ca/>.
• Office Depot. <http://www.officedepot.com/>.
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References
• Top 10 Hosting List. 4 March 2008. <http://www.top10hostinglist.com/>.
April 21, 2023 SILENCER 46