october 2009 natiiv workbook
TRANSCRIPT
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You’ve got the accounts, now what?
Social Media Coaching with Leah JonesFounder of Natiiv Arts & Media
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Agenda
• Getting more out of search
• Using RSS to bring search and news to you
• You’ve got the account... now what?
• Getting involved in blogging
• Twittering for love and money
• Facebook Fan Page -- the new MySpace?
• YouTube and video sites
• Flickr and photo sites
• Delicious -- your portable pressroom
• HARO -- Be an expert, get more press
• Own one word
• Online to Offline to Online
• Final thoughts
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Search Engines Everywhere
Blogs
• http://blogsearch.google.com
• http://blogpulse.com
• http://technorati.com
• http://icerocket.com
• http://search.twitter.com
Video
• www.youtube.com
• www.vimeo.com
• www.veoh.com
• www.blinkx.com
Photo
• www.flickr.com
• www.picasa.com
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Math With Words – Boolean Search
OR
AND
NOT
Chicago OR Daley
Chicago NOT Daley
Chicago NOT (Daley OR Obama OR “white sox”) AND (game OR Cubs OR baseball)
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What to Search
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RSS the Oprah Way
Back in Skinny JeansFor More: www.commoncraft.com RSS in Plain English
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Set Up Your RSS Reader
• Google Reader, NetVibes, Bloglines
• Subscribe to RSS feeds of favorite blogs, news sites and comment threads of blogs to follow industry topics
• Subscribe to date sorted searches of
• Your name and username
• Your band or group name
• Book titles, event names, album or song titles
• Names of competitors or people you are compared to
• Each of your URLs to check for new links
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Social Media Sites(& what to do when you get there)
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Get Involved in Blogging
• Link it up! Make sure to link to and properly credit people in your posts
• Add a ShareThis button to your template to make it easy to Tweet and share the posts
• Encourage comments by ending with a question or call to action. Respond to comments on your blog, leave thoughtful comments on other blogs
• Subscribe to cool blogs in your RSS reader to keep up with and remember
• Use Google Analytics or Get Clicky to understand how people are coming to your site, use Feedburner to know how people are subscribing to you
• No blog is better than an abandoned blog
• Consider using Posterous or Tumblr
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Twitter - Microblogging
• Find fans, friends and future fans
• Make it about your fans, not just about you
• Share links to videos, reviews, music
• Have conversations about anything important to you
• Always be human
• RT (retweet) great tweets from other people
• Twitter is a global, digital cocktail party
Applications
• http://search.twitter.com • Use advanced search to look for
tweets by locations
• WeFollow.com is a directory based on location and interest
• Tweetdeck or Seesmic for desktop
• Tweetie, Seesmic or Ubertwitter
• Twitterfeed.com to feed your blog posts into Twitter
• Create a Twitter Landing Page
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Flickr – Photo Sharing
• Upload photos from touring, recording, meet-ups and life
• Use it to store your best bio photos for use in press and by bloggers
• Create a pool to collect photos by others
• Find photographers in other cities and invite to upcoming events
• Make it easy for people to find photos to include in stories
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Facebook Fan Page• Easier to manage events,
photos, and communication with a Fan Page than with a Group
• New format makes it like a profile with walls, status updates and group messaging, but don’t overwhelm fans with updates
• Facebook.com/username
• Blog Facebook Fan Page Twitter
• A fan page keeps your personal page personal
• Add other pages to your page favorites to show partnerships
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Video Sharing – Be Everywhere
• Get all of your videos up on multiple sites because everyone isn’t on YouTube
• Connect with users that like your videos
• Comment on videos and respond to comments on your own
• Want to save time uploading and track analytics? Use Tubemogul.com
• Try live video on Ustream.com or using Qik.com from your phone
• Use YouTube insights to make decisions about how to edit and change videos
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Delicious – Portable Press Room
• Keep all reviews and press in one place
• Add articles on the fly
• Add relevant tags to make them searchable
• Also a great “back up brain”
• Save links to articles, videos, inspiration in one place
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HARO – Be The Expert
• Everyone’s An Expert at Something!
• Subscribe to HARO and pitch when you are the expert the journalist is looking for
• Position yourself as an expert in your industry
• Get more press
• What is your expertise?
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One Click SitesArtist Data
• Allows you to update the calendars on multiple sites at once
Tube Mogul
• Allows you to update multiple video sites at once
• Aggregates statistics
Sonic Bids
• EPK for submitting to festivals
• Look for specials from businesses – KOA offered free camping to bands that did a 30 minutes show or lesson; Denny’s offered half priced food after midnight
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Trust in a Username
• Pick a persistent username and make it your log-in EVERYWHERE
• Trust travels with your username from site to site
• Own Google for that one word
• Make sure people find you when they are looking for you
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Online Offline Online
• Use Facebook, Twitter, and Blogs to organize in person events
• Twitter from the event to let people know what’s going on
• Try Ustream or BlogTalkRadio from the road
• Write a wrap-up post on your blog, add photos to Flickr and Facebook
Amy Guth’s ScavenTour Twitter + Blogs + Flickr +
People!
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A few more sites
Location Based
• BrightKite
• FourSquare
Artist Sites
• www.thesixtyone.com
• iLike
• www.librarything.com
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A Few More Thoughts
• Always be human
• You use the technology, the technology doesn’t use you
• Viral is an outcome, not a strategy
• Perso-professional is more interesting than only professional
• Saying “thank you” goes a long way with fans, so does “I’m sorry.”
• Join conversations outside of your field if you enjoy the topic
• Leave thoughtful comments, not spam comments
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Natiiv Arts & Media, LLC
Leah Jones
www.natiiv.com
twitter.com/leahjones
twitter.com/natiiv
You’re referrals and testimonials mean a lot to me as a small
business owner. Please send feedback,
referrals or testimonials to me via
email, Facebook or LinkedIn.
-Leah