October 16, 2012

2012 Community Conference

Achieve peer-to-peer fundraising success with Engaging NetworksJonathan Purchase: Engaging Networks

Marta Fornal de Seixas: Engaging Networks

Peer-to-Peer fundraising• supporters become fundraisers for your

charity asking friends, family and work colleagues to donate

• tremendous variety in peer-to-peer fundraising ranging from endurance events, give up your birthday, walks, read-a-thons

• campaigns can be organised by the charity or driven by the fundraiser

Expanding reach and influence• fundraisers are at the centre of peer-to-

peer campaigns• charities generally measure donations to

evaluate success• the wider influence of the campaign is

critical:

• how many donors become fundraisers themselves

• how many donors maintain a relationship with the charity

• how many donors pass on the campaign

The importance of the donor journey

• the donor journey therefore becomes critical in achieving wider influence and campaign growth

• what is the narrative of your campaign?• is your campaign brand integrated into

the donation process?

Campaign brand / integration

“Analysis of cumulative giving through charity websites powered by Network for Good shows the giving experience has a significant impact on donations: Donors who gave through pages branded by the charity started at a higher level ($187) and increased more (to $279) than those who gave through generic pages ($163, rising to only $202). That’s 38% more.”

source: Network for Good (2010)

Impact on donor retention

“In analyzing online giving, it is clear that the better the online experience is for donors, the higher the retention rate over time.”

source: Network for Good (2010)

Our peer-to-peer tools

• fundraiser registration / login• fundraiser admin area• donation page• page search• display widgets• social sharing• Automated email

communication - triggers• reporting

Team and individual

• fundraisers can create a team

• fundraisers can join a team

• fundraisers can work individually

Peer-to-peer is social

• fundraisers have raised very little money directly through social networks

• peer-to-peer is about friends recruiting friends and family to donate and talk about themselves

• social networks are a critical tool in peer-to-peer campaigns

From brand to third party

Simplify, customise, integrate

• you need tools that are simple for fundraisers to use

• you need tools that can be completely integrated with your website and campaign brand

• you need tools to effectively expand your reach

• you need tools that are simple to implement

P2P campaign

Users journey?

Key points:• Theme roller: Customised look and feel• Inline editing

Setting up the P2P campaign

Campaign performance - reportingExporting fundraisers

Exporting donors

• Export into XLS or CSV• Exporting donors, individual

fundraisers, teams• Segment by Goal• Segment by amount donated

• Embed fundraising thermometer on your website• Embed list of recent donors on your website

Questions

?

Find out more by

CONTACTING US

www.engagingnetworks.net