oclc research in brief
TRANSCRIPT
Milan, Italy 23 November 2015
OCLC Research in BriefLynn Silipigni Connaway, PhDSenior Research [email protected]@LynnConnaway
Titia van der WerfSenior Program [email protected]
QUESTION: WHAT DOES OCLC RESEARCH DO?
Objective
Explore and address challenges facing libraries and archives in a rapidly changing information technology environment.
Main areasof research:
1. Research collections & support• Research support
– Authority records and identifiers in library workflows that support research information management
• Registering researchers in authority files• Scholar affiliation and organizational ids
• Person Entity Lookup Pilot
2. Understanding the system-wide library• Understanding the collective collection
– Analyzing the aggregate of library print collections • Understanding the Collective Collection: Towards a System-wi
de Perspective on Library Print Collections
• Replicating this for other regions (UK, NL)
3. Data Science• Linked Data
– Extracting entities from records and weaving library data into the web of data(Linked Data research)
– The EntityJS Research Project
4. User Studies• The users libraries serve
– Digital Visitors and Residents: What Motivates Engagement with the Digital Information Environment?
– Replicating this for other regions (Spain, Italy)
Digital Visitors and Residents: What motivates engagement with the digital information environment?
Partners• JISC (UK funding body)
• OCLC• Lynn Silipigni Connaway, Ph.D.• Erin M. Hood, M.L.I.S.
• Oxford University• David White • Alison Le Cornu, Ph.D.
• University of North Carolina, Charlotte• Donna Lanclos, Ph.D.
About Digital Visitors and Residents
o Identify individuals’ modes of engagemento How they acquire their informationo Why they make their choices
(White, Connaway, Lanclos, Hood, and Vass 2014)
V&R Framework
(White and Le Cornu 2011)
#vandrVisitors and Residents resources http://goo.gl/vxUMRD
Visitor Mode
o Functional use of technology
o Formal needo Invisible online presenceo Internet is a toolbox
(White and Connaway 2011-2014)
Resident Mode
o Visible and persistent online presenceo Collaborative activity onlineo Contribute onlineo Internet is a place
(White and Connaway 2011-2014)
Educational Stages
(Connaway, White, and Lanclos 2011)
Data Collection Toolso 4 Project Phases
o Semi-structured interviewso Diaries/monthly semi-structured
interviewso Writteno Videoo Skype or telephone
o Second group of semi-structured interviews
o Online survey(White and Connaway 2011-2014)
Project Phaseso Phase 1: Interviews
o 31 (16 US/15 UK) Emerging (Last year of secondary/high school & first year of university)
o 10 (5 US, 5 UK) Establishing (2nd-3rd year undergraduates)
o 10 (5 US, 5 UK) Embedding (Postgraduates, PhD students)
o 10 (5 US, 5 UK) Experiencing (scholars)
Some Phase 1 participants agreed to submit monthly diaries
(White and Connaway 2011-2014)
DiaristsPhase 2: Diaries & Follow-Up Interviews22 Diarists (10 UK/12 US):o 66 diaries collectedo 53 follow-up diarist interviews
conducted
o Conducted and collected from April 2011 through October 2013
(White and Connaway 2011-2014)
Project Phaseso Phase 3
o Interviews of second group of 12 Emerging stage students (6 US/6 UK)
o Phase 4o In-depth online survey
o 150 participants representing each educational stage (90 US/60 UK)
(White and Connaway 2011-2014)
(Connaway, Lanclos, and Hood 2013)
Convenience trumps all other reasons for selecting and using a source
“Convenient” Isn’t Always Simple
“I always stick with the first thing that comes up on Google because I think that’s the most popular site which means that’s the most correct.”
(Digital Visitors and Residents, USS1, Female, Age 17, High School Student)
“It’s like a taboo I guess with all teachers, they just all say – you know, when they explain the paper they always say,
‘Don’t use Wikipedia.’”
(Digital Visitors and Residents, USU7, Female, Age 19, Political Science)
The Learning Black Market
“The problem with Wikipedia is it’s too easy…you don’t actually learn anything, you just get an answer.”
(Digital Visitors and Residents, USU6, Male, Age 28, Electrical Engineering, quoting what he heard a teacher say)
“I just don’t – I really don’t understand why Wikipedia is so taboo because – I mean, I do understand that anyone can add information on there but then again anyone can make a website, anyone can make a journal, it doesn’t make it like an educational source.”
(Digital Visitors and Residents, USU7, Emerging, Female, Age 19, Political Science)
“Oh my goodness when I was starting my academic life everything was in the library and you could go in to these libraries at your university which were such fascinating places. …So I miss that – the old fashioned library.”
(Digital Visitors and Residents, UKF2, Female, Age 51, Marketing)
(Connaway and White for OCLC Research 2012)
Digital Visitors & Residents Codebook Sample
Data Analysis: Digital Visitors & ResidentsI. Place
A. Internet 1. Search engine
a. Googleb. Yahoo
2. Social Mediaa. FaceBookb. Twitterc. You Tubed. Flickr/image sharinge. Blogging
B. Library1. Academic2. Public3. School (K-12)
C. HomeD. School, classroom, computer labE. Other
CodebookNvivo 10
(White and Connaway 2011-2014)
Participant Online Survey Questions
Selected QuestionsThink of a time in the past month when you *struggled* to find appropriate resources to help you complete an ACADEMIC/PROFESSIONAL assignment. Please include sources such as friends, family, teachers, teaching assistants, tutors, coaches, colleagues, professors, etc. Please answer each of the following questions.17. What steps did you take and why?18. What resources did you choose to use?19. What made you choose these resources instead of others?20. What made these resources easy or difficult to use?
InfoGuide
o What is it?o Contains advice on evaluating digital/online services
within the broader context of traditional services. o Why did we create it?
o To understand the contexts surrounding individual engagement with digital resources, spaces and tools.
o Who will use it?o Librarians and information technology staff
(White, Connaway, Lanclos, Hood, and Vass 2014)
InfoGuide
Seeking Synchronicity: Evaluating Virtual Reference Services from User, Non-User, and Librarian Perspectiveso 2005-2008 o Funded by:
o Institute of Museum & Library Services (IMLS)
o Rutgers, The State University of New Jersey & OCLC, Inc.
o Status: Closedo http://
www.oclc.org/research/activities/synchronicity/default.htm
Reordering Ranganathan: Shifting User Behaviors, Shifting Priorities
o 2014o Compilation of research studies
with practical implicationso Status: Closedo http://
www.oclc.org/content/dam/research/publications/library/2014/oclcresearch-reordering-ranganathan-2014.pdf
The Library in the Life of the User: Engaging with People Where They Live and Learn
o 2015o This compilation provides a
sequential overview of some of our user behavior research findings.
o http://www.oclc.org/research/publications/2015/oclcresearch-library-in-life-of-user.html
o 2010-2014 o Funded by:
o Institute for Museums & Library Services (IMLS) grant
o University of Michigan & OCLC in-kind contributions
o Status: ongoingo http://www.oclc.org/research/
themes/user-studies/dipir.html
Dissemination Information Packages for Information Reuse (DIPIR)
E-Research and Data: Opportunities for Library Engagement
o2012-PresentoInternal Project oStatus: Ongoingohttp://www.oclc.org/research/themes/user-studies/e-research.html
Impact of User Studies
o Demonstrate benefits of user-centered approaches o Inform OCLC product & service development o Provide professional development for academic staff o Inform strategic approaches & planso Contribute to standards development & guidelines o Inform libraries’ technology & service development
QUESTION: HOW DOES OCLC DO RESEARCH ?
1. Carry out R&D– with university faculty in different disciplines– we develop prototypes and demos– we apply for grants – we publish books and scientific papers
Examples of grants received in Europe
JISC-funded study: with the University of Oxford and the University of North Carolina, Charlotte, to investigate the theory of digital residents and visitors with learners in the educational stages (2012)
NWO-grant for a joint research project with U. of Amsterdam and TU-Eindhoven: Visual Analytics for the World’s Library Data (2015-2019)
2. Engage with the community around shared concerns
Through the OCLC Membership and the Research Library Partnership
– We convene partnership meetings– We initiate ad-hoc expert groups – We work on joint projects with the community– We share the results (webinars, OCLC Research Reports)
3. Provide support and custom analysis to other OCLC divisions
QUESTION: WHO IS OCLC RESEARCH ?
Meet the team in Leiden
Shenghui Wang Rob Koopman
scientific researcherinnovation lab architect
(text mining; (similarity matching
semantic web) in large scale datasets)
Titia van der Werfsenior program officer(digital preservation; EC-grants)
Meet the team behind the team in Leiden
SM
we welcome your engagement
http://www.oclc.org/research http://www.slideshare.net/oclcr http://hangingtogether.org/
http://youtube.com/oclcresearch
https://twitter.com/OCLC/lists/oclc-researchhttps://www.facebook.com/OCLCResearch
ReferencesAlexa, 2015. “Site overview: google.org,” http://www.alexa.com/siteinfo/google.com.
Connaway, Lynn Silipigni, and Ixchel M. Faniel. 2014. Reordering Ranganathan: Shifting user behaviors, shifting priorities. Dublin, OH: OCLC Research. http://www.oclc.org/content/dam/research/publications/library/2014/oclcresearch-reordering-ranganathan-2014.pdf.
Connaway, Lynn Silipigni, Donna Lanclos, and Erin M. Hood. 2013. “’I always stick with the first thing that comes up on Google…’ Where People Go for Information, What They Use, and Why.” EDUCAUSE Review Online (December 6), http://www.educause.edu/ero/article/i-always-stick-first-thing-comes-google-where-people-go-information-what-they-use-and-why.
Connaway, Lynn Silipigni, Donna Lanclos, and Erin M. Hood. “‘I find Google a lot easier than going to the library website.’ Imagine Ways to Innovate and Inspire Students to Use the Academic Library.” Proceedings of the Association of College & Research Libraries (ACRL) 2013 conference, April 10-13, 2013, Indianapolis, IN, 2013, http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/2013/papers/Connaway_Google.pdf.
Connaway, Lynn Silipigni, David White, and Donna Lanclos. 2011. “Visitors and Residents: What motivates engagement with the digital information environment?” Proceedings of the 74th ASIS&T Annual Meeting 48: 1-7.
ReferencesConnaway, Lynn Silipigni, David White, Donna Lanclos, and Alison Le Cornu. 2013. “Visitors and Residents: What Motivates Engagement with the Digital Information Environment?” Information Research 18, no. 1, http://informationr.net/ir/18-1/infres181.html.
QSR International. 2011. NVivo 9: Getting started. http://download.qsrinternational.com/Document/NVivo9/NVivo9-Getting-Started-Guide.pdf.
White, David S., and Lynn Silipigni Connaway. 2011-2014. Visitors & Residents: What Motivates Engagement with the Digital Information Environment. Funded by JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/.
White, David, Lynn Silipigni Connaway, Donna Lanclos, Erin M. Hood, and Carrie Vass. 2014. Evaluating Digital Services: A Visitors and Residents Approach. http://www.jiscinfonet.ac.uk/infokits/evaluating-services/.