oclc online computer library center 1 creating a library story
TRANSCRIPT
OCLC Online Computer Library Center
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Creating a Library Story
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Session Purpose
In this session, we will discuss what makes stories compelling and how to
create a memorable story for your library.
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In this session, you will:
Session Agenda
1. Discuss the importance of creating a compelling library story that will appeal to various target audiences.
2. Discuss important story content and style elements that can be used to build different kinds of stories.
3. Practice combining library messages, facts, and information to create a memorable library story.
OCLC Online Computer Library Center
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Start with a Connection
A good story should form a connection with your target audience and with the
community.
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Discussion:Case Study: Marco’s Library
Story
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The Impact of the Public Library
Your library story should focus on the impact your library has on your
community and the lives of the people who live there.
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Remembering Your Audiences’ Perceptions
The more you know about your target audiences and what they know, think, and feel about the library, the easier it will be to create library stories that will
appeal to and connect with them.
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Story Content and Style Elements
Your main advocacy message or messagesAnecdotes about individuals, events, or specific activitiesQuantitative data (important statistics, facts) and programmatic informationDifferent story styles
Compelling and effective story elements include:
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Activity: Library Factual Story Video
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Activity: Library Anecdotal Story Video
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Activity: Library Inspirational Story Video
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Activity: Integrated Library Story Video
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Advocacy Action Plan Workbook
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Activity: Practice Creating a Library Story
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Reviewing our agenda:
Discuss the importance of creating a compelling library story that will appeal to various target audiences.
Discuss important story content and style elements that can be used to build four different kinds of stories.
Practice combining library messages, facts, and information to create a memorable library story.
Closing
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Please fill out your Session Feedback Form.
Evaluation