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  • 1. Three Kinds Of Customers Online Reputation Management andBranding For Forward Thinking Organizations

2. Who Is Your Real Target?

  • There are only three kinds of people.
  • Those who like you.
  • Those who do not like you.
  • Those who do not know you exist.

3. Those Who Like You

  • Family
  • Friends
  • Current clients (maybe)

4. How To Keep Them

  • Do not take them for granted.
  • Stay fresh and relevant.
  • Underpromise and overdeliver.

5. Those Who Do Not Like You

  • Family
  • Frenemies
  • Past Clients
  • Past Employees

6. How To Change Them

  • Impossible

7. Those Who Do Not Know You Exist

  • The rest of the world.

8. Moving Them To Group One

  • Marketing
  • Sales
  • Advertising

9. Marketing

  • Marketing creates a memory so when a need arises your business comes to mind.For example
  • Social media
  • Promotional items
  • Sponsoring industry events

10. Sales

  • Sales is an opportunity.
  • Referrals
  • Cold calls
  • Leads from marketing

11. Advertising

  • Advertising seeks attention by offering a product or service through paid media.
  • Traditional media
  • PPC
  • Splash or landing pages

12. How To Get Started

  • Time + Money = Outcome
  • Pick Any Two

13. One Last Takeaway

  • No one is going to promote you unless you are willing to do it yourselffirst.
  • Its the hardest lesson to learn but done right it pays off the most.

14. Obviously Brilliant Company Online Reputation Management andBranding For Forward Thinking Organizations