Discussion What will your children be watching?

Define: ‘New Media Technology’

Surface Computing

INSTITUTIONS AND AUDIENCES

FILM INDUSTRYNEW TECHNOLOGY IN

Distribution and Marketing

AIMS

• All students..... will be able to define what is meant by the term ‘New Media Technology’ (E)

• Most... will be able to understand how New Media Technology has revolutionised the way in which films are marketed and distributed (D-C)

• Some......will analyse how New Media Technology in distribution has impacted on audiences (B-A)

TECHNOLOGICAL CONVERGENCE

• Get out your mobile phone:

• Explore it’s functions.

How does it allow you to be a media producer?

How does it allow you to be a media consumer?

Media Convergence

Definition - Hardware and software coming together across media, and companies coming together across similar boundaries. This makes the distinction between different types of media and different media industries increasingly difficult.

Technological Convergence

• The trend for different technologies for the delivery of content to start to resemble one another. For example, television sets will increasingly resemble computers while computers will increasingly resemble televisions; both will be used to download moving images from the internet, and eventually the distinction between the separate technologies are likely to be erased.

• Can you think of examples of technological convergence?

Key Question: http://www.youtube.com/watch?v=6ILQrUrEWe8

How does ‘new media technology’ and ‘technological convergence’ affect the film industry?

Groups of 4

• Create a new piece of media technology that can exhibit or distribute films.

• Write a guide called ‘How to advertise___ to me...’

• Consider: • How to advertise on social networking sites?• Where else to advertise/market (what do you use)?

Exam style Question

Extension Question:How has social networking changed the

role of audiences?

What is the effect of social networking sites on film distribution?

How is Social Networking changing advertising?

• http://www.youtube.com/watch?v=DjRV0hMJtxc

• http://www.youtube.com/watch?v=0TYy_3786bo

• http://www.youtube.com/watch?v=LJ8RKMwxVbA&feature=related

Homework

• Complete New Media w/sheet: Due Friday 28th January http://hasnmediaindustry.blogspot.com/2010/05/new-media-homework.html

Read: Extension Article.

• Fantastic Article on how the web is shaking up the film distribution process.