Obopay Overview

Awards & Recognition

Only financial service provider in the world to be named Technology Pioneer 2010 by the World Economic Forum.

Named one of 50 most innovative companies in the world by MIT’s Technology Review.

CEO Carol Realini and General Counsel Judy O’Brien named 2010 Most Influential Women in Silicon Valley by San Jose Business Times.

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Obopay is rolling out in key marketsaround the world

Obopay’s strong partnerships, best of breed functionality and differentiated technology will enable it to begin rolling-out its services

around the world

YU Cash in Kenya and expanding in East Africa

Launching most comprehensive mobile payments service in India with widest retail agent distribution

Powering MasterCard MoneySend offering domestic (US) and cross border

SG Obopay Service in Senegal and expanding in West Africa

FIS and STAR are offering Obopay wallet services to their bank customers

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Product Evolution

Classic P2P Advanced ObopayMobile Payment Solutions TodayInitial Obopay

Internet

Obopay User

Obopay User

Prepaid Card

ATMMerchant

Non-Obopay

User

Obopay User

Obopay User

Business Merchant

Obopay User

Obopay User

ATMGovernment

Payment Processors

Indirect Banks

Prepaid Card

Direct Banks Internet

Payment Networks

WirelessCarriers

Non-Obopay

User

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Differentiated, highly flexible platform

Obopay has built a unique, hard to replicate platform and mobile technology to service payment transactions across use cases,

markets and geographies

P2P

E/M Commerc

e

Mobile Check

Topup, Bill Pay

Retail (POS and

mPOS)

Casual Commerce

CashBan

k Acct

Card Obopay

Load, link or transact Transact or unload

CashBan

k Acct

CardObopay

MasterAccount &

Profile

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Broad range of capabilities and directions

Retail PaymentsCheck and Cash

Replacement eCommerce mCommerce

P2P

Bill Payment

Get Paid for SME

Taxi

Subscription and store collections

Home Delivery

Top up mobile and TV

Mobile Tickets transport & entertainment

Web checkout via mobile

Text to buy

Domestic Money Transfer

P2P on social networks

Card to Card

Cash to Cash

International Remittance

Wireless payments at retail (SME)

Payment cards

Virtual Cards with Pins at POS

mPOS (phone only)Obopay’s broad range of mobile payment services capabilities are

positionedto address demand in any geography, market and customer segment

Universal Access

Consistent Experience

Mastered Security

Embedded in web and other applications

Great User experience

New use cases quickly and efficiently

Packaging

Branding

Processing Rules

Collaboration with external systems

Master Transaction Account/ Paypal model

Link/transact to bank accounts, cards, payment networks

Create multiple options for payment arbitrage

Bridge Payment ecosystems and prepaid mobile account option

Universal PaymentsMobile Assets Innovation Framework

Create Largest

Network EffectMass Market

OfferingsDrive volume/profitability

Mobile Money Technology Leadership

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Thank You

www.linkedin.com/company/obopay

http://blog.obopay.com/

http://twitter.com/Obopay

www.facebook.com/ObopayMobilePayments