Objective Increase uptake of voluntary counseling

and HIV testing in all Chan Troi Moi sites in 6 provinces

Increase awareness of National Testing Month promotion

Promote Chan Troi Moi sites – high quality, availability etc.

Support government partners in promoting VCT through existing networks

Comprehensive Communication Plan

Television Programs – Integrated messages within 2 popular comedy shows (Cuoi Chut Choi)

Print media – advertisements in 2 popular newspapers (An Ninh Thu Do & Thanh Nien)

PR promotion – 29 articles on VCT and National Testing month in major newspapers

Web-based advertising – Electronic banners in popular websites (yahoo messenger, vnexpress.net, 24h.com.vn, www.vnn.vn)

Ground level presence – banners, posters, and flyers, street based in & around high risk areas

Information booths – in key locations and VAAC exhibition

28 Small Events – in and around high risk areas

Focused Messaging National Testing Month – all

communication materials highlight Chan Troi Moi sites and testing month promotion

Theme – “Share hope, protect happiness” (Chia se niem tin, Giu gin hanh phuc)

New materials for promoting testing month along with existing Chan Troi Moi materials (posters, marketing cards, leaflets etc.)

Web Ads ResultsWeb Ads Results

3,616 clicks on 24h.com.vn website ad

5,132 clicks on VNExpress.Net website ad

4,748 clicks on VNN.Vn website ad

Over 40,000 clicks on Yahoo Messenger ad

Small Events Objective is to raise awareness of national

testing month & location of Chan Troi Moi sites 28 events planned during Dec

Every weekend 16 planned in HCMC and 12 in Hanoi Based on mapping of high risk spots & VCT site

locations Include combination of VCT promotion &

entertainment activities – to attract large numbers of the target groups

Campaign materials – flyers, brochures/leaflets & marketing cards will be distributed

Small event’s structure Introduction Crowd puller: Entertainment programs Games: Q&A, Quiz to win prize

Topic on VCT Information about VCT

Benefits of going to VCT VCT location VCT process Q&A for participants

Games Entertainment programs

Games and ComedyGame 1: HIV and VCT quizGame 2: Spinning the wheel game for VCT informationGame 3: Watch some short HIV movie with key messages in each movie

- Player have to answer some questions about health issues, HIV/AIDS knowledge, VCT knowledge and all the understanding of risky behaviors. If they answer correctly, they will reach 1 promotional gift. Promotional gifts can be VCT key chain, T-shirt or Jackets.

Circus and magic programs-From 3 to 4 magic games to attract the attention and sustain the interest of the crowd

Small Events: Quang Trung, HCMCSmall Events: Quang Trung, HCMC

Small Events: Gia Dinh Park, HCMCSmall Events: Gia Dinh Park, HCMC

Support to PACs Provide campaign materials (posters,

brochures, marketing cards to PEs for distribution among high risk groups – IDUs, SWs, MSM

National HIV Testing month uniforms & promotional items for all PEs

PSI’s IPC teams will also promote national testing month among male clients of SWs in entertainment establishment settings

Support WAD activities for each PAC in 6 provinces

IEC Materials and Promotional ItemsIEC Materials and Promotional Items

Results: Increase in client update

Clients uptaked at 21 branded VCT sites in 6 focus provinces4th quarter of 2007 (October - December 2007)

3,320

2,981

2,760

11%

8%

5%

-

500

1,000

1,500

2,000

2,500

3,000

3,500

October '07 November '07 December '07

0%

2%

4%

6%

8%

10%

12%

Number of clients uptaked Increased percentage (compared to previous month)

Thank you!