obiee/business intelligence applications...
TRANSCRIPT
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OBIEE/Business
Intelligence Applications
Simplified
Vivek Jain, Managing Consultant, IBM (GBS)
Rahul Kundavaram, Senior Principal Consultant, Oracle
Dec 8, 2010
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Introduction
Introduction to Business Intelligence / OBIEE
Business Intelligence Applications
Case Studies
Custom OBIEE Development
BI Applications
Technical Details
BI Center of Excellence
Wrap-up / Questions & Answers
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Vivek: OBIEE professional with IBM (Global Business
Services) in Oracle Consulting Practice
Skills in OBIEE, Oracle Spatial and MapViewer, OLAP/Essbase, Oracle RTD etc
Many years of hands-on experience with many Fortune 100 companies in all of these areas
About Speakers!
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Why Oracle BI EE (OBI EE)?
Age old Enterprise BI Industry Challenges
No effective way to analyze requirements
“It took us two years to build the enterprise DW, and it is
not being fully utilized since being built.”
Reporting silos
Silo data marts or cubes; query tool silos
Batch-based reporting deployed as dead “sheets of paper”
Low user adoption
Hard-to-use
Poor performance
High TCO
Not actionable or relevant
Too late; not detailed enough
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Why is Oracle BI EE different?
Solutions versus tools
OBI EE Platform
Flexibility for functionality extensions
Application administration for TCO
Model-driven applications methodology minimizes requirements surprises
Enterprise versus departmental
Enterprise Information Model -- versus hundreds of cubes
Handles large data volumes by function shipping to the database
Minimizes the use of temp tables to exploit the database optimizer
Pervasive
Ad hoc analysis for business users via interactive dashboards
Business problem orientation: analytic workflows and guided navigation
Open APIs to fit underneath existing operational systems UI -- SOAP Services for UI reuse or odbc for data / business logic re-use only
Unified server-centric architecture with full thin client UI
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OBIEE – Three Layers
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Applications
EAI
CRM Apps
SCM Apps
Websites
Financials
Distribution
HCM Apps
Orchestration Data Marts
Reporting Data Warehouse
ETL
Bu
sin
ess In
tellig
en
ce
DW
Operations
ERP Apps
Ideal Information Architecture
(OLAP)
Essbase
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Why the Data Warehouse?
ERP’s like Oracle EBS
are excellent in capturing
business data
Data warehouse/OBIEE
leverages ERP data for analysis
Data warehouse also
gathers data from
multiple systems:
Legacy, Demantra, etc.
ERP Systems
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Two Scenarios – User of OBIEE
Company A (Printing/Packaging Industry)
ERP is JD Edwards and Legacy
IBM H/W and AIX shop
EPM - System 7 to System 11 Migration
ODS / Crystal Reports
Essbase & Demantra (for S&OP)
Company B (Energy Sector)
One Division SAP, rest legacy, EBS R12 to consolidate into one ERP
SAP tools for Reporting, Crystal
New HFM and Planning (System 11)
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OBIEE v/s Packaged BI Application
CRM
ANALYTICS
ERP
ANALYTICS
ORACLE BI ENTERPRISE EDITION (OBIEE)
AND OTHER OPERATIONAL AND ANALYTIC SOURCES
Sales
MarketingService and Contact Center
PriceLoyalty
FinancialsProcurement and Spend
Supply Chain and Order
Management
ProjectsHuman
Resources
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Web Server
(IIS, Tomcat, Websphere, iPlanet)
Oracle BI Server
Intelligent Request Generation
OBIEE 10g Architecture
Data Source Adapters
Navigator
Logical Request Generation
Aggregate
Navigator
Fragmentation
Optimization
Multi-Pass /
Sub-Request Logic
Optimized Query Rewrites
Session Management
Me
tad
ata
In
terc
ha
ng
e
Logical SQL ODBC/JDBC (Logical Business Model)
Cache
Services
Oracle BI Administration
Analytical and Operational Data Sources
Metadata Documentation Services
Metadata Management Services
Multi-User Development Services
Server Management Services
ODBC over TCP/IP (SSL)
Syste
m / P
erf
M
on
ito
rin
gODBC, CLI, OCI, XML, MDX
Oracle BI Presentation Services
SOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection Mngmt
XML Framework
Web Catalog Service
User Profiling, Security and Session Mngmt
Oracle Interactive Dashboards
Oracle Answers
Load Balancer
Se
cu
rity S
erv
ice
s
Qu
ery
Go
ve
rn.
TCP/IP
(SSL)
Javascript
for Usability & Interactivity
Web BrowserXML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS
External Applications and Portals
HTML, SOAP
over
HTTP/HTTPS
Execution Engine
SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)Oracle BI Publisher
Delivery Server
Layout Interfaces
Data LogicXSL
Externalized
Authentication
LDAP
DB Authentication
Custom Authenticator
Oracle BI
Cluster Controller
Oracle Delivers Server
Scheduling/Event Services
Agent Execution Logic
Device Adaptive Content
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Web Server
(IIS, Tomcat, Websphere, iPlanet)
Oracle BI Server
Intelligent Request Generation
OBIEE 10g Architecture
Data Source Adapters
Navigator
Logical Request Generation
Aggregate
Navigator
Fragmentation
Optimization
Multi-Pass /
Sub-Request Logic
Optimized Query Rewrites
Session Management
Me
tad
ata
In
terc
ha
ng
e
Logical SQL ODBC/JDBC (Logical Business Model)
Cache
Services
Oracle BI Administration
Analytical and Operational Data Sources
Metadata Documentation Services
Metadata Management Services
Multi-User Development Services
Server Management Services
ODBC over TCP/IP (SSL)
Syste
m / P
erf
M
on
ito
rin
gODBC, CLI, OCI, XML, MDX
Oracle BI Presentation Services
SOAP Web Services, XML and URL Interface
Cache Services (Web) & Connection Mngmt
XML Framework
Web Catalog Service
User Profiling, Security and Session Mngmt
Oracle Interactive Dashboards
Oracle Answers
Load Balancer
Se
cu
rity S
erv
ice
s
Qu
ery
Go
ve
rn.
TCP/IP
(SSL)
Javascript
for Usability & Interactivity
Web BrowserXML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS
External Applications and Portals
HTML, SOAP
over
HTTP/HTTPS
Execution Engine
SAW Bridge (J2EE/ISAPI)
TCP/IP (SSL)Oracle BI Publisher
Delivery Server
Layout Interfaces
Data LogicXSL
Externalized
Authentication
LDAP
DB Authentication
Custom Authenticator
Oracle BI
Cluster Controller
Oracle Delivers Server
Scheduling/Event Services
Agent Execution Logic
Device Adaptive Content
1
2
3
4
Deployable on Separate Hardware
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We
b
Se
rve
r
Example 10g Deployment High Availability
Load Balancer
Oracle BI Presentation
ServerWe
b
Se
rve
r
Administration ToolLDAP
Server
Single Sign-on Server
Oracle BI Server
Oracle BI Server
Application DW
Oracle BI Presentation
Server
Shared WebCatalog
MasterRepository
ReplicatedRepository
SchedulerDatabase
Users
Stack 2
Stack 1Scheduler Process
Other Mart/DW
DB Server
ETL Server
Scheduler Process Backup
Cluster Controller
Primary Cluster
Controller
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Oracle BI 11g High Level ArchitectureOracle BI Domain
WebLogic Domain
Oracle BI System Components�
Supporting Database Schemas (Created by RCU)
Admin Server Managed Server
Node Manager
Admin Console
Enterprise Mgr
Action Service
Web Service SOA
BI Office BI Publisher
BI Plugin Security
BI Server BI Scheduler BI Presentation Server BI Java Host Cluster Controller
OPMN
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Oracle BI 11g ClusteringOracle BI Domain
WebLogic Domain
Managed Server | Cluster Node 1
Action Service
Web Service SOA
BI Office BI Publisher
BI Plugin Security
No
de
Ma
na
ge
r
Machine 1
Managed Server | Cluster Node 2
Action Service
Web Service SOA
BI Office BI Publisher
BI Plugin Security
No
de
Ma
na
ge
r
Admin Server
Admin Console Enterprise Mgr
BI System Component Cluster
Oracle BI System Components�
BI Server BI Scheduler Presentation Server Java Host
Cluster ControllerOPMN
Oracle BI System Components�
BI Server BI Scheduler Presentation Server Java Host
Cluster ControllerOPMN
Machine 2
Machine 1 Machine 2
Admin Server
Admin Console Enterprise Mgr
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Enterprise Deployment Diagram
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New Features Olap Style reporting
ADF integration
Actions Framework
Security
Ragged and Skip level hierarchies
Essbase Integration
Mapping – Mapviewer integration
OBIEE 11g
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Business Model Support for
Leveled-Ragged and Skip
Ragged and Skip Checkboxes
Tells server to check for
NULL member names in SQL
Slight performance hit – only
do this when necessary
Ragged or Skip in Relational
Source
Missing node should be a
NULL field for the member
name
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Nulls for Skip or Ragged Levels
Prod_Key Prod_Dsc Color Type LOB Brand1Starter 3-blade Razor Black 3-blade Razors for Men Swordsman2Refill 3-blade - 4 cnt. Black 3-blade Razors for Men Swordsman3Refill 3-blade - 15 cnt. Black 3-blade Razors for Men Swordsman4Starter 5-blade Razor Black 5-blade Razors for Men Swordsman5Refill 5-blade - 4 cnt. Black 5-blade Razors for Men Swordsman6Refill 5-blade - 15 cnt. Black 5-blade Razors for Men Swordsman7Shaving Crème n/a Cream Shaving Creme Swordsman8Shaving Gel n/a Gel Shaving Creme Swordsman9Electric Razor - Black Black Electric Razors Electrosmooth
10Electric Razor - Chrome Chrome Electric Razors Electrosmooth11Starter Razor - Pink Pink Razors for Ladies Goddess12Starter Razor - Blue Blue Razors for Ladies Goddess13Refill - 6 White Razors for Ladies Goddess14Refill - 18 White Razors for Ladies Goddess
15Spring Breeze Air Freshener n/a Air Fresheners Spring Breeze
Level 1Level 2Level 3Key Member Name Attribute
Nulls for skip level
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Oracle BI Server 11gR1 Enhancements for
Essbase
Essbase MDX enhancements to support Answers+
Hierarchy and member browsing
Member selection steps
Improved support for:
Measures/Accounts hierarchies
Aliases
User Defined Attributes (UDAs)
Value-based hierarchies
Enhanced capabilities for federating Essbase and relational sources
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Richer Essbase Metadata in OBIEE
Admin Tool
Ability to create columns for
UDAs
Ability to create columns for Alias
tables
Measure hierarchy modeling
Value-hierarchy modeling
Alternate hierarchies
automatically imported as
separate hierarchies
Member order column
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OBIEEMapviewer
Oracle Database
NSDP
Other Oracle/non-Oracle
databases, data
warehouses …
NSDP (Non-Spatial Data
Provider) key MapViewer
integration feature
Oracle Fusion
Middleware
MapViewer BI Integration Architecture
Mapbuilder
Mapbuilder: Basemaps/
themes/ styles manager
(thick client)
JSON/XML
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BI Presentation Services (Admin)
Import themes, tile layers, styles created in
mapviewer into the OBIEE catalog creating a
central repository and associate subject areas with
the maps
Provide mapping between BI metadata and
Mapviewer metadata
Provide layer ordering, zoom levels on the map
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Tile Layer
Interactive
layer
formatted
Contextual Information Layer
Legend
Decoration Item
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Rahul Kundavaram:
Senior Principal Consultant in Oracle – BI Practice
Skills in OBIEE / BI Applications, Discoverer, BI Publisher, Oracle EBS
10+Years of experience in all these areas
Implemented BI Solutions for Various Industries including Retail, Healthcare, Federal, Insurance, Finance and Media.
About Me!
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Acronyms
OBIEE
OBIA
OLAP,OLTP,OBAW
DAC
INFA
SDE ( Source Dependent executions)
SIL (Source Independent executions)
Fin, SCM, HR…
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OBIEE v/s Packaged BI Application
CRM
ANALYTICS
ERP
ANALYTICS
ORACLE BI ENTERPRISE EDITION (OBIEE)
AND OTHER OPERATIONAL AND ANALYTIC SOURCES
Sales
MarketingService and Contact Center
PriceLoyalty
FinancialsProcurement and Spend
Supply Chain and Order
Management
ProjectsHuman
Resources
![Page 28: OBIEE/Business Intelligence Applications Simplifiednyoug.org/Presentations/2010/December/Jain_Kundavaram_OBIEE.pdf · OBIEE/Business Intelligence Applications Simplified Vivek Jain,](https://reader033.vdocuments.mx/reader033/viewer/2022052607/5a78d5b97f8b9a4f1b8d02f8/html5/thumbnails/28.jpg)
OBIA Block Diagram
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Traditional Circular Join
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OBIEE – Logical Star
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Star Data Model
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New Oracle BI Apps Rel 7.9.6.2 Sep ‘10
How to decide what BI application are Available for a Given ERP system?
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BI Applications (OBIA) – Downloading the Different
Components
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OBIA 7.9.6.2
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Install Process
End user machines requires
no software, browser based
assess
Windows boxes required for
client software and for
transferring some server
software (A and B)
Co-location of Informatica
PowerCenter Services and
DAC Server – C
Clients can be installed on
multiple Windows boxes
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Supporting Infrastructure – Informatica and DAC
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High Level Data Flow
Source – eBS/PSFT/Siebel/JD Edwards/Custom (Raw Data)
ETL – Extraction Transform and Load (Informatica – PowerCenter or
ODI)
OBAW - Business Analytics Warehouse
OBIEE Metadata
OBIEE Content – Reports and Dashboards
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OBIEE – From Surface to Plumbing
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Value Added to the Layered Architecture
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Effort v/s Customization Balance
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User’s of Pre Packaged OBIEE
Company A (Non Profit)
ERP is Siebel and EBS
IBM H/W and AIX shop
ODS / Crystal Reports
Cognos for Planning and Budgeting
Company B (Energy Sector)
One Division SAP, rest legacy, EBS R12 to consolidate into one ERP
SAP tools for Reporting, Crystal
New HFM and Planning (System 11)
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JD Edwards Tables
The JD Edwards table names are quite cryptic
This shows that that for building custom OBIEE solutions, deep ERP knowledge is required
Need for data modeler, ETL/OBIEE architect and developers
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General Challenges with BI Projects
• Users often want one place /
tool for Operational and Analytical
reporting•Degree of details in warehouse
•Right time data – need for intra-day ETL
•Highly Formatted reports
•Security model across BI and
Source Systems.
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Managing the OBIEE Project
• Quick Dev / Test environment install for
OBIEE Socialization
• Show customer’s data and invite users to
start playing with it to Create a Dashboard
Envy
• Fit Gap Analysis
• Iterate and fine tune the system
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Recap OBIEE
Recap BI Applications
Technical Details
Questions
Contact Information:
Summary / Questions
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Definition and Purpose of Center of Excellence
Impact of CoE
Relevance of CoE for company
Best practices for CoE
Next Steps…
BI Competency Center Is Core to BI Success. Gartner
The business intelligence competency center is essential to an business intelligence strategy. It can effectively address critical challenges such as education, staffing, planning and organizational support & execution.
BI Center of Excellence
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Relevance
At company
Why BI-CoE
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SDE_ORAR1211_Adaptor
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SDE_ORAR1211_Adaptor
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SILOS
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PLP