NYACS 2020

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Our mission is whether you’re enjoying one of our delicious new products, or a handful of our famous hardwood-smoked jerky, three words will always define your experience:

Quality. Flavor. Heritage

We’re one company that houses multiple Brands, Oberto, Cattleman’s Cut, Hempler’s and Bavarian Meats .

OBERTO MISSION

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NEW! – OBERTO BRANDING

101 YEARS OF HERITAGE

• Authentic imagery

• Specialty Meats, since 1918

• “Seattle, WA” for specificity and

transparency

• Cleavers = traditional methods

• Larger product window

IMPROVED QUALITY

• Substantial focus on differentiated taste

• Wood smoked, tenderized, reduced sugars

• Natural wood smoke• Tenderized meat• Reduced Sugar

• No Artificial Ingredients• Great tasting product!• $4.27 cost/ $6.99 SRP

✓ 0g Sugar✓ 0g Carbs✓ 0g Trans Fat✓ Incredible Taste✓ No Art Ingred

AVAILABLE AND SHIPPING NOW

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DRY-CURED 80 DAYS

NEVER HEAT TREATED

LESS ACIDIC, SWEETER TASTE

MILK SOURCED DAILY WITHIN 50 MILES

STRETCHED AND KNEADED WITH HOURS

OF REST TIME.

ITALIAN SNACKING: PANINO MISTO’S

2.5 oz List: $2.70

Parma Salame

Northern Italian Cheese

Channel: All Channels of TradeSRP: $4.99

Cattleman’s Cut is disrupting the meat snack categorySales listed in Millions

5

$2

$17

$45

$60

75

$0

$10

$20

$30

$40

$50

$60

$70

$80

2016 2017 2018 2019 2020

Beef Jerky

Sticks

Flank Steak

Standard Sticks 3oz

Frontier Style

Double Smoked

Spicy Double Smoke

$22MM

Cattleman’s Cut: High Growth and High Velocity

Source: Nielsen Convenience 52 weeks ending 1.11.20

#2 Fastest-Growing and Velocity

Meat Snacks BrandGrowth Dollars

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Strong Portfolio of Products:

Standard Sticks XL SticksXL Jerky and Flank Steak

Introducing Frontier StyleTM Jerky

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$9.88 list, $12.99 SRP, 6 oz

What is Frontier Style Jerky?

• Thinner cut

• Less moisture

• Real Hardwood smoked

The Result?

• Longer lasting chew

• More savory taste -“beefy”

• More protein* 15g!

• Less sugar*

➢ Fastest growing and highest velocity brand in Seattle test market

Item #'s Case UPC Consumer UPC Description Case Wt.

Case

Pack Unit Size

59753 100 21834 59753 2 0 21834 59753 5 Classic Pepperoni IW Mariners 18 192 1.5 oz

59754 100 21834 59754 9 0 21834 59754 2 Pepperoni with Jalapeno and Cheese IW Mariners 18 192 1.5 oz

59755 100 21834 59755 6 0 21834 59755 9 Bacon-N-Pork IW Mariners 18 192 1.5 oz

59756 100 21834 59756 3 0 21834 59756 6 Classic Pepperoni IW 18 192 1.5 oz

59757 100 21834 59757 0 0 21834 59757 3 Bacon-N-Pork IW 18 192 1.5 oz

59758 100 21834 59758 7 0 21834 59758 0 Pepperoni with Jalapeno and Cheese IW 18 192 1.5 oz

59759 100 21834 59759 4 0 21834 59759 7 Uncured Landjaeger IW 18 192 1.5 oz

Retail Natural Uncured Pepperoni - Shelf Stable, Individually Wrapped

Retail Pepperoni - Shelf Stable, Individually Wrapped

✓ Slowly smoked over natural hardwoods✓ Small batch crafted✓ Free of gluten, soy, MSG and fillers✓ $1.35 list, $1.99 SRP

Item # Case UPC Item UPC Description Cs Pk/Wt. Un Wt.

9

Bavarian Meats Landjaeger

3.2 oz, 6 ct display caddie

Iconic Pike Place Store Authentic German Recipes

#1 Consumer Preferred Taste

Source: Curion Meat Stick QDA & CLT Research Dec 2019

72%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Slim Jim Old Wisconsin Jack Links Old Trapper Cattleman'sCut

BavarianMeats

% O

vera

ll Fl

avo

r JA

R

10

Bavarian Meats Landjaeger is a top Meat Stick performer

3.2 oz, 6 ct display caddie

#2velocity stick

in Seattle Convenience

$913 $875

$626 $614 $599

OB CocktailPep

BavarianLandjaeger

OB Smok ARoni

Cattleman'sCut 3 oz

Old Wisconsin3 oz

Seat

tle

Co

nv

$/M

M A

CV

latest

24

weeks

+36%

Source: Nielsen L24 Weeks Ending 3.7.2020 - Seattle Convenience, Sticks <3.1 oz