obama's five secrets.pdf
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WORKBOOK:
Review and Exercise
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WhyBarackObama?
WhetheryouvotedforBarackObamaornot,itshard
toignoretheskillandpassionwithwhichhedelivered
hismessage. ThisinstructionalDVDisstrictlynon
partisanwith
regard
to
policy
or
politics,
but
decidedly
proObama(andpro RonaldReagan,FranklinDelano
RooseveltandJohnF.Kennedy)whenitcomestothe
abilitytocommunicatepowerfullyandeffectively. No
politicalpersuasionhasacorneronpowerfulspeaking.
JohnF.Kennedymovedanationwiththeforceand
convictionofhisinaugural
address;someofthephraseshe
usedstillinspireourthinkingand
speaking. RonaldReaganearnedhisnickname,TheGreatCommunicator,bymakinglistenersfeelasthoughhewere
speakingdirectlytothemalone,bringingthemintotheinner
circleofhisthoughts. FranklinD.
Rooseveltheldacountrytogether
throughtheDepressionatleastpartly
throughthereassuringcommunicationsofhisfamous
FiresideChats.
Therearegreatspeakersineverywalkoflife. Oprah
Winfreyrosetofameatleastpartlyonherwillingnesstorevealherfeelingsandvoiceheropinionsfranklyand
unashamedly. BillyGrahamwasaforceinthepublicconsciousnessforoverhalfa
centurybasedonthepowerofhisoratoryasmuchashisreligiousconviction. Singers
frompoptocountrytorapcredittheirsuccesstothepoweroftheiremotional
connectiontotheiraudienceandtheirfansperceptionthattheseperformersspeaka
truthrelevanttotheirownlives.
Legendarycommunicatorsineveryfield
owetheirsuccess,whethertheyareaware
ofitornot,totheirapplicationofthe5
SecretsofEffectiveCommunication. I
havechosenPresidentBarackObamaand
hisspeechesastheexampletoillustrate
thesesecretsforseveralreasons:
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Hehashadtremendouspublicexposureoverthepastmonthsandyearsandisfirmlyinthepublicconsciousness. Youwillbeabletofindmanyexamples
ofhisspeakingpowerbeyondthevideoexcerptsonthisDVD.
Whilemanypoliticianshavebeengreatcommunicators,PresidentObamasmeteoric
risefromrelativeunknowntothemostpowerfulgovernment
figureontheplanetisunprecedented. Idemonstratehowhisbringing
togetherallofthe5Secretscontributedtothis.
HeisthepersonificationofamythicdreamembeddedintheAmericanconsciousness:thatanyone,nomatterhowhumbletheirorigins,canbecome
PresidentoftheUnitedStates. Inkeepingwiththisspirit,Ishowyouhow
anyonecanbecomeamoreeffectivespeakerintheirbusinessorpersonallife
bymasteringthe5Secrets.
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HowtousetheDVDandWorkbook
WelcometoThe5CommunicationSecretsThatSweptObamato
thePresidency,aninstructionalcoursedesignedtoincreasethe
powerandeffectivenessofyourpersonalandpublicspeaking.
Whileyouarefreetodiscoveryourownpaththroughlearning
the5Secrets,herearesomesuggestionsonhowtoincreasethe
speedandeffectivenesswithwhichyoudevelopyourskills.
5SecretscreatorRichardGreene
Watchthevideoallthewaythroughinarelaxedsetting,withoutworryingaboutretainingtheinformationor
techniques. Thisallowsyoutoabsorbthesenseofthe5
SecretsandexperiencethepowerofPresidentBarack
Obamasspeechesfreeofanypressuretoperformina
learningmode. Youmightevenwatchitwithsomeoneelseandtalkaboutwhichof
Obamasspeechesaffectedyouthemost,andwhy.
Nowrollupyoursleevesandgetdowntowork.Workthroughtheinstructionalcourseonelessonatatime. Takewhatevertimeyouneed,pausingandrereadingthe
screentext,rewindingandnoticingthetextreinforcementsunderthespeechvideos.
Thisisyourcourseandyoushouldmovethroughitatapacethatworksforyou.
Attheendofeachsectionisaremindertogotothisworkbook.HereyouwillfindareviewoftheSecretyoujustsawinthevideocourse. Afterreadingthat,trythe
exercisesdesignedtohelpyoupractice,experienceandmastertheseskills. Thenmove
ontothenextlessoninthevideo.
Moveatyourownpaceandfeelfreetorepeatanylessonsyoulike. Onceyouvecompletedthecourse,gobackthroughthevideoandreexperiencePresidentObamasspeeches. Lookforthewaysheusesallthe5Secretseachtimehe
speaks.
Watchforotherexamplesofsuccessesandfailingsincommunicationinpublicspeakers,TVinterviews,talkshowsandinyourbusinessandpersonallife. Asyou
becomefamiliarwiththe5Secrets,youllfindthatyourawarenessoftheseexamplesall
aroundyouwillreinforcetheskillsyouaredeveloping.
Asyoubeginapplyingyournewskillsinyourlife,noticetheeffectstheyhaveonyourcareer
and
personal
relationships.This
positive
reinforcement
is
one
of
the
most
powerfulincentivestocontinuingthepracticeandimprovementofthecommunication
techniquesyouhavelearned.
PLEASE NOTE: this is an extensive workbook designed to meet your every need inmastering all the 5 Secrets techniques. But you will become a more effectivecommunicator if you learn evenoneof these skills. So advance at your own speed and,if you want encouragement to move forward, just give your new speaking abilities atrial run in your life.
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Secret#1
CaptivatelistenerswithWords,
VoiceToneandBodyLanguage
TheSecret
Theworldsgreatestcommunicatorsknowthatpeople
arepersuaded,peoplearemovedandpeopleactbasedonmorethanwordsalone. Theyknow
thatitistheeffectiveuseofallthreeavenuesofhumancommunicationthatdrivesgreat
communication.
1. In your communications, individually and to groups, the nonverbal aspectsaremuchmoreimpactfulthantheactualwordsthatyousay.
2. Clients,customers,associates, familymembersand friendsandeveryoneyoueverinteractwitharehighlyaffectedbythetoneofyourvoiceandyourbody
language. These nonverbal aspects communicate the crucial qualities of
sincerityandconvictionaswellasmanyotherattributesthatallowthelistener
totrustyou,likeyouandevenbeopentoyou.
3. Thethreewaysthathumanbeingscommunicate...theonlythreeways...arebyWORDS,VOICETONEandBODYLANGUAGE
4. Studieshaveputtheimpactofvoicetoneashighas38%,theimpactofbodylanguageashighas55%andtheimpactofoneswords...aslowas7%!
5. Inordertobeoptimallyeffectiveinsending,andsellingonesmessage,inanycontext,youmustmasterthefollowingcomponentsofVoiceTone:
a. VarytheSpeedfastandslow,slowforemphasisb. VarytheVolumeloudandsoft,softforemphasisc. VarythePitchhighandlow,lowforemphasisandimpactd.
Punc
Tu
Ation
by
Word
e. PuncTuAtionbySyllablef. Pause...Pause...Pauseg. DeveloptheResonanceofyourvoice
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h. Inordertobeoptimallyeffectiveinsending,andsellingonesmessage,aspeakermustmasterthefollowingcomponentsofBodyLanguage:
Posture: standuptallPosture: shouldersupandsquarePosture: alwaysbecentered,whetherstillormovingGestures:UsedownwardmotionstoplantyourideasfirmlyGestures:GesturewithinThePowerZonebetweentheshouldersto
conveystrengthandauthority
EyeContact: sendyourmessagethroughyoureyesintotheirs!Connectwithbylisteningto!Stayinacenteredspaceofcalmandstabilityinordertorecoverquickly
Exercises Words
Words, while generating only 7% of the impact of your presentation, are very
important. WewilltalkaboutwordsinmoredepthinSecret#2(Lasered,CompellingMessages). Here, though, Iwant tohelpyou focuson eliminating the twobiggest
mistakesthatmyclientsmakewiththeirchoiceofwords:
Mistake#1:Using abstract languageasopposed to concrete, sensory specificwords
andphrases. Ifyouspeakintheabstract,listenerswillbeusingtheirtimeandenergy
fillingintheblanksinsteadofabsorbingthesenseofyourmessage.
Mistake #2: Usingjargon, or specialized words unavailable to the average listener,
insteadof
plain
speakand
easily
accessible
terms.If
you
use
jargon,
listeners
will
be
tryingtodecipherthemeaningofyourlanguageinsteadofrespondingtothepower
ofyourcommunication
1. Abstractvs.SensorySpecificExercisePicktwopagesofaspeechorsomethingelsethatyouarewritingorhavewritten.
Witheach sentenceask the followingquestions:Is it tangible? Can Isee,hear,
taste, smell or touch/feel what isbeing described? Wherever your answer is
yes,youareusingSENSORYSPECIFICsentences.
Howmanyofthesesentencesaresensoryspecific? __________________
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Now, count the sentences where the meaning relies on understanding or
interpreting or translating ABSTRACT words or phrases, i.e., words or phrases
thathavetobetranslatedintosomethingyoucanseeorhearortasteorsmellor
touch?
Howmanyofthesesentencesareabstract? _____________________
Whichismore? __________________
IdeallyyouwanttohaveZEROabstractsentences. Thisremovestheburdenof
your audiences having to translate abstract into sensory specific one of the
biggest reasonswhyaudiencesget tiredand tuneoutduringa talk. If theyare
workingtofigureoutwhatyourwordsmean,theyaremissingthepowerofwhat
youareworkingtocommunicate. Attheverymost,youshouldhave10%abstract
and the restclear,vividsentences. Ifyouhavemore than that,makechanging
thisbalanceapriority.
2. JargonUnless you are speaking exclusively to an audience that fully understands the
jargonthatyouspeakaswellasorevenbetterthanyou,youshouldNEVERuseit.
So,anywords thatarespecific toyourworkorprofessionorareaofexpertise
that are not normally understoodby the general public shouldbe eliminated
completely. Thekeyistofindwaysofexpressingthosewordsinplain,everyday
language
anyone
can
understand.
Even
if
your
audience
understands
the
jargon
youaretemptedtouse,reexpressinginnewlanguagethattheyarefamiliarwith
mayawakenthemtonewpossibilities.
Check your entire presentation for jargon words. How many do you have?
__________
Foreachjargonword,comeupwithauserfriendlywordorphrasetoconveythe
same meaning. Where absolutely necessary, explain the jargon in the same
sentenceorparagraphsothatyouraudienceisneverlefttryingtofigureitouton
theirown!
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ExercisesVoiceTone
Mastering your ability to use your voice is one of the quickest, easiest and most
effectivewaystoimproveyourpowertoswayandmotivatelisteners. Justalittlebit
ofpracticewiththese7aspectsofvoicetonewillyieldtangibleandprofoundresults.
Forthefollowingexercises,findapage inaspeechthatyouhavegiven,apageina
book, or an article in a newspaper or magazine. You are going to read these
selectionsaloud indifferentways. Ifpossible,recordyourvoicesoyoucanplay it
backandnotethedifferenceintheeffectivenessofeachapproach.
1. VarytheSpeed
a. Readyourselectionoutloudatanormalpace.b.
Read
your
selection
out
loud
as
fast
as
you
can.
c. Readyourselectionoutloudasslowasyoucan.d. Now,readyourselectionoutloudgoinggraduallyfromasfastasyoucan
toasslowasyoucanandbackagain.
e. Herestherealtest . . .readyourselectionout loud,fast,normalorslow,dependingonthecontent:
Ifitisofnormalimportancereadatanormalpace. Ifitisoflowimportance,readyquickly. Ifthephrasesorsentencesarebuildingtosomeconclusionorclimax,also
readquickly.
Ifisofveryhighimportance,shiftgearsandreadveryslowly.Varying the speed lets you act like a guide on a tour. The pace tells your
listenerwhattolookatandhowimportantitis.
2. VarytheVolume
a. Readyourselectionoutloudatanormalvolume.b. Readyourselectionoutloudasloudasyoucan.c. Readyourselectionoutloudassoftlyasyoucan.d. Now,readyourselectionoutloudgoinggraduallyfromasloudasyoucan
toassoftlyasyoucanandbackagain
e. Herestherealtest...readyourselectionoutloudasloudasyoucanorassoftlyasyoucan,dependingonthecontent:
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Ifitisofnormalimportancereadatanormalvolume. Ifitisoflowimportance,readatanormalvolume. If thephrasesor sentences arebuilding to some conclusionor climax,
readwithincreasingvolume
Ifisofveryhighimportance,readveryloudlyorverysoftly.Varyingthevolumeletsyoudirectthelistenersattentionandemphasizewhat
is important. If they hear your volume go up or go down, they know
somethingofparticularimportanceisbeingsaid.
3. VarythePitch(highordeep)
a. Readyourselectionoutloudatanormalpitch.b. Readyourselectionoutloudataveryhighpitch.c. Readyourselectionoutloudataverylowpitch.d. Now,readyourselectionoutloudgoinggraduallyfromashighasyoucan
toaslowasyoucanandbackagain.
e. Nowstherealtest...readyourselectionoutloudinahigh,normalorlowpitch,dependingonthecontent:
Ifitisoflowornormalimportancereadwithlittlevariationinpitch. Ifthephrasesorsentencesarebuildingtosomeconclusionorclimaxor
ifitisofveryhighimportance,readwithasignificantvariationinpitch.
Varied
pitch
is
a
wake
up
call
to
your
audience.
If
you
vary
your
pitch,
you
aretuningthemintofocuscarefullyonwhatisbeingsaid.
4. PunctuationbyWord
Readyourselectiontoyourselfandpickawordineachof3sentencesthatyoufeel
deservestobehighlighted. Thenreadthose3sentencespunctuatingthatentire
word.
5. PunctuationbySyllableReadyourselectiontoyourselfandpickawordineachof3sentencesthatyoufeel
deservestobehighlighted. Thenreadthose3sentencespunctuating,separately,
eachofthesyllablesinthosewords. Ifthemostimportantwordsinthatsentence
only have one syllable, try to literally turn it into a multisyllable word. For
example,thewordFIRSThasonlyonesyllablebutbypunctuationtheFsounda
littlebitdifferentlythattheIRST(FIRST)youmightbeabletogiveevenmore
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impact to it. (This is one of the charms of the Southern accent in The United
States.)
6. Pause...Pause...PauseThisistheskillthatturnsexcellentcommunicatorsintotrulygreatcommunicators.
Awelltimedpausecan,more thanjustaboutanythingelseaspeakermightdo,
instantly shift the energy in a room, create a sense of drama, increase the
engagement of the entire audience and position you as someone who is in
completecommand.
Itis,however,theoneskillthatmyclientsgenerallyfindtobethemostdifficult.
Thatismainlybecausepeopledontunderstandwhatapausereallyis.
ApauseisNOTsimplytheactofstoppingtalking. ItisNOTlikepullingbackon
thereinsofagallopinghorse. It isNOTstandingstill,alone in frontofa roomsoakingintheanxiousstaresoftheaudience.
ApauseIStheopportunityforacommunicatortogomoredeeplyinsideofhisor
herself. Anditistheprocessofdeepeningthatcreatesthedramaandtransforms
the audience. It is creating a suspenseful tension that builds anticipationfor
whatfollowsthepause.
TheONLYway todo this, though, is to immerseyourself fully inwhatyouare
talking
about.
But
you
should
be
doing
this
anyway.
For
example,
by
saying
the
sentence, Pausing will profoundly increase your impact on any audience like
this...
Pausing...willproFOUNDly...increaseyourimpact...onANYaudience
youtakearoutinesentenceandturnitintosomethingthatwillcaptivate.
Notice the interrelationshipbetweenpausingandpunctuating. This isoneof
thegreatsecretsofmasteringthepause. Sayingthewordprofoundlywithout
punctuation makes it almost awkward to use the pause. Saying the word
profoundlywithpunctuation,however,createsafantasticmomentumthatsetsupthepauseperfectly.
Heresanother,evensimplersentence. Wemustmakethishappen,spokenas
WE ...MUST...MAKE...THIS...HAPPEN!
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Ifyouarealreadyataplacewhereyoufeelthesewordsdeeply,youcanmakethis
work. Ifnot, itWILLfeelawkward. So, insteadoffighting the ideaofpausing,
useittoforceyouevendeeperintoyourownspeech.
ExercisePause
a. Saythesetwosentencesnormally.Pausingwillprofoundlyincreaseyourimpactonanyaudience
Wemustmakethishappen
b. Now,PUNCTUATEthekeywordsinthosesentences.c. Andnow,PAUSEaftereachwordthatyoupunctuate.d. Tryitagain,andagain,untilyouFEELthatthepunctuationandthe
pausearenolongeratechniquebutratheraperfectexpression
of
your
depthoffeelingconnectedtoeachsentence.
7. IncreaseYourResonanceIve saved Resonance for a separate discussionbecause of all the elements of
speaking effectively, Resonance may seem like the one least responsive to
improvementorpractice. Afterall,yourvoiceisyourvoice,right? Howdoyou
changeaqualitythatisinherenttowhoyouare?
Thetruthis,theResonanceofyourvoicecanbebothimprovedandprotectedso
youwillbemoreimpressiveinyourcommunication. Alittleexplorationofwhat
createsresonanceishelpful.
Resonance is produced when a sounds vibrations are enhanced by the space
throughwhich it travels. To demonstrate this, step into a crowded closet and
closethedoor. Thenspeakaloudandnoticehowsmallyourvoiceseemsandhow
itspowerdropsoffimmediately.
Nowgo into a largebathroomand speak aloud. Noticehowyourvoice seems
fullerandthesoundlastslonger. Theresareasonwhypeopleliketosinginthe
shower!
While the initial depth and timbre of your voice is a good starting place for
Resonance,thespacesthroughwhichittravelsenhanceitspower. Peoplethink
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ofabooming,powerfulvoiceascomingfromthechest,butthechesthaslittleto
dowithresonance,because is itbelowyourvocalchords. Soundtravelsupand
out, so theupperpassagesaremore important. These include thepharynx (the
backofyourthroat),youroralcavity(mouth)andyournasalcavity(nose).
TheVocalCords
Howdoesknowingthishelpyouincreaseyourresonance? Letsbeginwherethe
soundbegins. Yourvocalcordsaremuscularfoldsinyourlarynxthatproduce
vibrationswhenairisforcedoverthem. Ifthecordsarelengthenedandtightened,
theyproducefastervibrationsandhighersounds. Iftheyaremorerelaxed,they
producedeeper,richersounds.
Thekeyhereisrelaxed. Stressandtensionactonthevocalcordsliketheydoon
muscles around thebody: they cause them to tighten, so it is more difficult to
produce deep, rich sound. Relaxing, through vocal exercises and calming
exercises, allows you to create greaterresonance. Its interesting to note that
following the 5 Secrets guidelines for Body Language helps enhance your
Resonance! Ifyoustandstraight,squareyourshouldersandstaycenteredand
calm,youhelpyourvocalcordsstaymorerelaxed.
Youcanalsodospecificexercisestodeepenyourvoice. Thesimplestistopractice
speakinginadeeper tone todevelopasenseofhowyourbody feelswhenyou
arespeakingresonantly. Doingsoinfrontofamirrorletsyouseetheposturethat
producesmoreresonance. Andstayingrelaxedallowsyoutoretainwhatpractice
hasproduced,ratherthanlapsingbackintoalessresonantvoice.
Practicingspeakingaloudhelpsinanotherway. Ifyouvebeentoasportsevent
whereyouscreamedandrootedforateamforovertwohours,youmayremember
thatyourvoicesoundedraspyandweakafterward. (Youmightevenloseyour
voice for a time!) Overuse of your voice can negatively affect it. So how do
publicspeakersandsingerskeeponproducingsoundforhoursonend? Howdo
heavymetalsingersscreamatthetopoftheirlungsthroughatwohourconcert?
(Did you know that some have screaming coaches?!) They practice, practice,
practice. Like any muscle in thebody, those in your vocal apparatus canbe
strengthenedandtoned. Domorespeakingfromacalm,relaxedplace,andyour
vocaltoneandabilitywillimprove.
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TheResonantChambers
Soonceyoucreatedasoundwithyourvocalcords,whatcanyoudoaboutitasit
travelsthroughtheresonantchambersthroat,mouthandnosetoincreaseyour
resonance? The most effective way to ensure good resonance is to keep these
chambersandyourvocalcordsingoodhealth. Thereareseveralwaystodo
this:
Stay Hydrated, Part 1 the tissues in your larynx and the resonatingchambersareverymoist. Becomingdehydratedcan seriously impair their
abilitytoproduceandsupportaresonantvoice. Sobesuretogetplentyof
waterintoyoursystematleast64ouncesaday.
StayHydrated,Part2antihistaminesaredryingagentsandcannegativelyaffectyourvoice. Also,caffeineandalcoholarediureticswhichcandeplete
yourbodyofwater. Ifyouhaveanoccasionwhereyouplantospeak,tryto
avoidallofthese. Ifthatisntpossible,drinkanextraglassofwaterforeach
glassofalcoholicorcaffeinatedbeverageyouconsume.
StayCalmpracticerelaxationexercises(evenmeditation)beforespeaking.(Seeexamplesbelow.) Practiceandreviewwhatyouaregoingtosaysoyou
areconfident,ratherthantense,asyoubeginyourcommunication.
Stay Protected avoid excessive throat clearing, coughing, yelling,screaming or prolonged loud talking. They can damage your vocal
apparatus. (Rememberthesportseventabove?)
Stay Fit warmup your voicebefore a speaking occasion. (See exercisebelow.)
Get
enough
sleep
and
exercise
your
entire
body,
since
that
can
affect
allthemechanismsinvolvedinspeaking,aswellasyourabilitytorelaxand
staycalm.
StayNatural while I spoke above aboutpracticing speaking in adeepervoice,youshouldavoid forcingyourself intoadeeperregisterthannatural
whenyouarecommunicatingoutsideofyourspeakingexercises. Thatkind
ofunnaturalspeechcanimpairyourvocalcordsandmakeyousoundforced
and awkward. Always speak in a pitch natural to your voice. Let your
exercisesandpracticesessionsnaturallyincreaseyourvocalrangeovertime.
Whilemanyofthetipsaboveappearfocusedonmoreformalspeakingoccasions,they
can contribute to your complete ability to communicate in any situation, from the
mostpublictothemost intimate. Theobjectofthemallistoincreasethepowerof
yourvoicetoconveywhatyoufeelandwhatyouwant.
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ResonanceExercises
Ifyouarepreparingtospeakinpublic,atabusinessmeeting,orknowyouhavea
significantpersonalconversationcomingup,youcandospecificexercisestorelax
andlimberupyourvocalapparatus.
First,focusonrelaxingyourtongueandlettingitrestinthebackofyourteeth.
Saythefollowingaloud10times,consciouslyexaggeratingyourfacialmovements:Oooaahheee,oooaahheee. Noticethattheshapeofyourlips
andyourmouthsinteriorchangesgreatlyasyoumovefromonesoundto
theother. Thisexerciseisflexingagreatnumberoffacialandoralmuscles,
buildingstrengthandstretchingthemjustlikeanathletestretcheshisorher
bodymusclesbeforeanevent.
Nowrepeatthefollowing10times:Meooome,meooomee. DontworryifyouthinkyouresoundingliketheWickedWitchsguardmarchinginTheWizardofOz! Whatyouareactuallydoingisrangingfromcompressing
yourlipstostretchingthem,againincreasingyourrelaxation.
Nowbeginhumminginaseriesofnotesrangingfromlowtohighandbackagain. Thishelpsyoufocusontheexperienceofcreatingresonanceinside
yourbodystructure.
Finally,spendafewmomentsinsilence,breathingslowlyandsteadily,perhapswithyoureyesclosed. Theobjectistorelaxandcenteryourself. If
youhaveafavoritemeditationtechnique,practiceit. Perhapsyoucan
visualizeyourself
on
aquiet
tropical
beach,
watching
the
waves
lap
peacefully,rhythmicallyonthesand,ornoticingthebreezemovethefronds
ofapalmtreeslowlybackandforth.
AdditionalExercises
Professionalspeakersandvocalartistsallhavetheirfavoritemethodsofexercising
andrelaxingtheirvocalmechanisms. Beloworsomeothersforyoutotryand
choosefrom.
Make
a
bird
sound
by
trilling
the
letter
R.
You
do
this
by
placing
your
tongueagainstthehardpalatejustbehindyourupperteethwhilemakingan
extendedrsound. Whendonecorrectly,thetipofyourtonguewillflutter
rapidly,makingasoundlikeajunglebird(orlikeasmallchildmaking
powerboatnoises!)
Flutteryourlipsbyrelaxingthemwhileholdingyoujawtogether,pressingyourtongueflatlyagainsttheroofofyourmouthandforcingairoutpast
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yourlips. Donecorrectly,yourlipswillflaprapidly,againmakingapower
boatsound.(Thinkofthenoisesyoumakeentertainingababy!)
Flutteryourtongueinthebackofyourmouthbyrepeatedlyflatteningandwideningitsotheedgesofyourtonguepressagainsttheinsideofyourback
teeth.
Usingavarietyofsounds(aaah,eee,ooo,ohh),sirenyourpitchupanddowntotheextremesofyourvocalrange.
Yawnwidely,soyoucanfeelyoursoftpalatestretching. Pressthefrontofyourcheekstogetherwithyourhands,squishingyourlips
togetherina fishmouth andspeakaloud.
ExercisesBodyLanguage
Oneofthegreatthingsaboutbodylanguageisthatitistheretobeobservedvirtually
anywhereyouturn. Letstakeadvantageofthat.
1. Overthenext7days,bywatchingspeechesonCSpan,interviewontelevisiontalk
shows, people interacting at work and at home, or simply by observing people
walking down the street, find at least one person who exemplifies each of the
followingbodylanguageideals. Writetheirnameordescriptiondown.
a) Posture: StandUpTall ____________________________________________ b) Posture: ShouldersUpandSquare_________________________________________ c)
Posture:
Always
Be
Centered,
Whether
Still
or
Moving
________________________________________________________________________
d) Gestures:UseTheChoporOtherDownwardMotions________________________________________________________________________
e) Gestures:GestureWithinThePowerZoneBetweentheShoulders________________________________________________________________________
f) EyeContact: SendYourMessageThroughYourEyesIntoTheirs!________________________________________________________________________
g) Listening:Receive,Digest,Respond________________________________________________________________________
h) StayingCenteredRemaininaPlaceofCalm,RecoverfromAttacksandMissteps________________________________________________________________________
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2. Usingtheconceptofmodeling,mimicorcopywhatthesepeopledid,howthey
stoodorwalkedormovedorgesturedorlooked. Trytopracticethisinanumberof
situations. Doesitfeelgood? Doesitfeelcomfortable? Isitsomethingthatyoufeel
youcanintegrateintoyourowncommunicationstyle?
3.Now, lets integrate it. Practice, in frontofamirror,eachof thebody language
aspectsabovewhileyouarerehearsingatalk,eitheroneyouhavegivenbefore,one
youhavetogiveorjustmakingsomethinguponthespot. Noteyourposture. Try
makinggestureswithin thePowerZone. Maintaineye contact. Practice thisuntil
you feelcomfortablewitheachaspect. Remember thatyouarea listener, too,so if
whatyouseeinthemirrorhasanimpactonyou,itwillhaveanimpactonothers!
4.Practicelistening. Inconversationswithothers, trulypayattentiontowhatthey
aresayingratherthanwhatyouaregoingtosaynext. Rememberifyoureceiveand
digest what they are saying, you willbe able to respond more appropriately and
persuasivelywhenyouspeak. YoucanalsonoticeotherpeoplewholisteninanRTPReadytoPouncefashion,andrecognizehowunappealinganddisengagingthat
kindoflisteningis.
5.Watchforexamplesofhowpowerfulspeakersrecoverfromattacksandmissteps
andreturntoacalm,centeredplace. Thisisparticularlyapparentinpoliticaldebates
andheateddiscussionsonpoliticaltalkshows. PresidentObamaisamasteratthis,as
was shown in the 2008 Presidential Debates. The trick is to use the techniques of
Listeningandthengoonestepfurther:
Receive what the other person is saying. This lets you react to thecommunicationratherthantoyourfeelingsabouttheotherpersonsattitude.
Digestwhatyouhaveheard. Thisgivesyou some space toprepareyourresponseanddistanceyourselffromtheheatoftheencounter.
Transmute the emotionof the attack. This is the extra step. In debates,Obamawouldtakeamomenttodigesttheattack,thenhewouldsmile,as
thoughheunderstoodtheattackbutwasbeingpatientwithhowtheattacker
misunderstoodhisposition. Thisstripsthenegativeenergyoutoftheattack
andletsyou
Respond from a centeredplace. With the attack energy gone, you canmoveontomakingyourimportantpoints,ratherthanstayinginadefensive
modethatgivestheotherpersonanadvantage.
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Secret#2GripListenerswithYour
LaseredCompellingMessage
TheSecret
Theworldsgreatestcommunicatorsknowthatit
isnotthebrillianceofthewords,northe
overwhelmingdetailthatcreatesresults. They
knowthatitistheartofconcentratingthosewordsintoasimple,identifiablemessage,asvivid
andfocusedasalaser,thatdrivesgreatcommunication.
1. Oneofthegreatestchallengesforreallysmartpeople,inanyprofession, istorealizethatitisnotintelligenceormassiveamountsofdatathatdriveresults...
it is thecommunicationof intelligent ideasor themes, inauserfriendly
package,thatcreatesthedesiredimpact.
2. Humanbeingswillonlyconsideracommunicationuserfriendlyiftheycanunderstandandfullygraspit. Totheextentthatamessageisunclear,atany
and all points of the communication, a speaker will lose part or all of his
audience.
3. Human beings are forced to expend energy and attention if they have toprocess abstract ideas or themes. Unless the ideas or themes are sensoryspecificweareforcedtotranslatewhatwehear intoanexpressionofoneof
ourfivesenses,asthatistheonlywaywecanunderstandandstoreinput.
4. Sensory specific communication encompasses words and ideas and themesthatanaudiencemembercaneithersee,hear,smell,tasteortouch/feelinside
ofhisorhermindseyeorbody. Anythingotherthanthatisabstract.
5. A speech or any communication should have a theme that is a provocativepoint
of
view
rather
than
the
simple,
neutral
statement
of
a
topic.
6. Following the statement of the lasered, compelling theme, each subthemeshouldalsobeaprovocativepointofviewandsupportthemastertheme. To
support and bring to life each subtheme, use the best facts, visual aids,
anecdotes,storiesandpersonalperspectivesthatyouhaveandforwhichyou
havetime.
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ExerciseLasered,CompellingMessage
Using the skeletal outlinebelow, write an entire Lasered, Compelling Message
speechaboutanythingyoufeelpassionateabout.
Theme: _________________________________________________
_________________________________________________________
SubThemeOne:_________________________________________
Fact:_____________________
Story:____________________
Anecdote:________________
PhotoorVideo:___________
Graph/Statistic:___________
SubTheme
Two:
_________________________________________
Fact:_____________________
Story:____________________
Anecdote:________________
PhotoorVideo:___________
Graph/Statistic:___________
SubThemeThree:________________________________________
Fact:_____________________
Story:____________________
Anecdote:
________________
PhotoorVideo:___________
Graph/Statistic:___________
Conclusion:______________________________________________
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Secret#3EngageListenersbyApplyingthe
CommunicationEffectiveness
Continuum
TheSecret
Theworldsgreatestcommunicatorsknowthat
deliveringaperformanceorapresentationisnot
whatseduces audiencestopayattentionandbeengagedwithspeakerandmessage. They
knowthatitisonlybythesendingandreceivingof energythroughaconversationalstyleof
communicationthatlistenerssuspendresistanceandpayattention.Andthegreatestspeakers
understandthattheirownwillingnessandvulnerabilitycancreateasortofspiritual
conversationtha,
takes
audiences
beyond
listening
to
aplace
that
they
will
never
forget.
TheCommunicationEffectivenessContinuum
Performance Presentation Conversation/Being
0__________________________________5________________________________10
At
To
With
1. Thereare3stylesofcommunication: APerformancestylewherethespeakerishighlyrehearsedandthespeech is
memorized,doesnotconnectwiththeaudienceandspeaksATthemnot
terriblyeffectiveunlessitisauthenticandvery,verywelldone.
APresentation stylewhere the speaker ishighly focusedondelivering thedataandpresentsthematerialinastepbystep,linear,textbookfashionTO
theaudience. This isthestandardstyle inalmostallpresentationsandcan
rarelybemorethanmoderatelycompellingoreffective.
A Conversation style where the speaker realizes that there is, indeed, aconversation raging between them and each member of the audience,
where the speaker is communicatingwithwordsandvoice toneandbody
languageandenergy,andtheaudience,ateverymoment,iscommunicating
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backwiththeirbodylanguageandenergy. Thisspeakingstyleis,byfar,the
most effective as well asbeing the most relaxed, the least scary and the
easiest. You will feel that there is less at stake or at risk when you are
participating WITH your listeners, rather than performing or presenting
somethingforthemtojudge. IntheConversationstyle,speakerandlistener
areonthesameteam!
2. There is a rare style that transcends the effectiveness of even amasterfulconversation...andthatiswhenthespeakerisabletogotoaplaceinsideof
him or herself that can be described as magical, transcendent,
mesmerizing,spiritual. Fewcanreachthisexaltedplacebecausefeware
willing to do what is required: tobe completely open and vulnerable on a
human,aswellasaprofessionallevel,whenonespeaks.
3. Tomove to the right on the continuum canbe as easy as simply reminding
oneselftojusthave
aconversationwiththeaudienceortospeak
WITHrather
thanATorTO. Tomovebeyond thatonemustconnect toonesauthentic
passion(SeeSecret#5)butalsobewillingtospeakthatpassionandonestrue
thoughtsandfeelingswithoutcensorshipandwithoutregardforthereaction
asIhavesaid,averydifficultfeat.
ExercisesCommunicationEffectivenessContinuum
1. WhereAreYouonTheContinuum?Think,honestly,abouthowyoushowedupinyourlastfewcommunications. Where
wereyouonthecontinuum?
PutanXwhereyoufeelyouare.
Performance Presentation Conversation/Being
0__________________________________5________________________________10
At
To
With
2. AGlassofBeer(orWine)Wherever you were, you can move yourself pretty quickly to the right on the
continuumifyoudoareallysimplething.
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Takeaportionofthepresentationyoumade,oronethatyouwillmake,(orjustsome
themeyouwould like to speak about) andgograb aglassorbeerorwine (or the
social beverage of your choice). Hold the glass in your hand and give the
presentation. Imagine,asyoudo,thatyouarewithfriends,atabarorarestauranton
aFridaynight.
Notice how your tone becomes less formal, less stilted and, yes, more
conversational.
3. TheEinsteinTestRumorhasitthatAlbertEinsteinsaidUnlessyoucanexplainittoa12yearold,you
dontfullyunderstandityourself!
Othersspeakaboutthegeniusofsimplicityontheothersideofcomplexity,thatis,the ability to distill and yet contain high levels of detail and sophistication into a
simpleexpression. InmanywaysthatiswhatAbrahamLincolnaccomplishedinhis
GettysburgAddressandwhat thegreatand inspiringteachersatuniversitiesand
graduateschoolscando.
So, use The Einstein Test whenever you give a talk or explain anything. Ask
yourselfwhethera12yearoldcanunderstandit. Ifnot,workonmakingitsimpler,
butstilljustasaccurateaccurate.
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Secret#4ReachOuttoYourListeners
bySpeakingAllFourLanguagesof
HumanCommunication
TheSecret
Theworldsgreatestcommunicatorsknow,
instinctively,thattherearefourfrequenciesthathumanbeingoperateon,communicate
withandlivein,andthatitisnevergoodenoughtoonlybroadcastorreceiveononlyone
ortwo. Bydevelopingtheirownabilitytobroadcastandreceiveallfourlanguages,the
greatestcommunicatorscanbeonthesamewavelengthwithanyoneandeveryoneandtake
theiraudiencesanywhereandeverywhere!
The
Four
Languages:
Visual AuditoryAuditory
DigitalKinesthetic
Words:Look
See
Picture
Listen
Hear
Understand
Analyze
Detail
Specific
Feel
Grasp
Smell
Fast Conversational Analytical Slow
Loud Mediumvolume SoftorLoud SoftVoiceTone
High
pitch
Medium
pitch
Lowish
Low
Fast Conversational Anal Slow
Animated Average Contracted Sensuous
Spontaneous Normal Controlled Fluid
Body
LanguageFree Normal Uptight Solid
Examples: RobinWilliams RonaldReagan AlbertEinstein JamieFoxx
Creative Thoughtful Analytical Warm
HighEnergy Articulate Thorough ConnectsAttributes
Inspiring Informative Fascinating Soulful
Frenetic Uninspiring Anal TooSlowPotential
Liabilities Superficial Average Impersonal TooSensitive
AskYourself...Howto
Develop
Skills
Whats
Exciting?
Whats
Fascinating?
WhatData
MakesItFascinating?
WhatDo
IFeel?
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1. Human beings communicate with the world through five distinct senses:Visual,Auditory,Olfactory,GustatoryandKinesthetic
2. Eachofthesefivesensescarriesinformationtoandfromtheworldatdifferentfrequencies. Visual is the fastest (186,200 miles per second and trillions of
Hertz),Auditoryisquiteabitslower(hundredsofmilesperhourandhundred
or thousandsofHertz)and theOlfactory,GustatoryandKinesthetic senses
operatemuchslowerstill(inthetensofHertz)
3. EVERY humanbeing isborn with all 5 senses. TheVisual andOlfactory,Gustatory and Kinesthetic develop first while the language aspect of the
Auditorysensetakesseveraladditionalyearstodevelop.
4. These five senses are grouped into FOUR LANGUAGES of humancommunication: TheAuditory sense isbroken into two languagesbecause
theyareverydifferentandtheOlfactory,GustatoryandKinestheticsensesare
groupedasone,becausetheyareverysimilarinhowtheycommunicatewith
theworld.
5. Thegreatcommunicatorscommunicatein . . .arefluentin . . . ALLFOURlanguages. Examples are: Franklin Roosevelt, John F. Kennedy,Martin
Luther King, Bill Clinton,OprahWinfrey, and of course, BarackObama.
They
can
speak
everyones
neurological
language,
around
the
world.
6. ThegoalofallcommunicatorsistobecomeaFourLanguageCommunicator.This,however,isveryrare. Approximately0.5%ofallhumanbeingshaveall
fouroftheirlanguagesdevelopedenoughtobecalledaFourLanguageor
CompleteCommunicator.
7. Some people are only well developed in one language, and are calledOneLanguageCommunicators. This, thankfully, is rare. Pee Wee Herman is a
dramatic example of one. In his character he communicates only via the
Visuallanguage.
8. ThevastmajorityofspeakersareTwoLanguageCommunicators. Themostcommonvariationofthis,atleastinAmericaandespeciallyAmericanbusiness
istheAuditoryAuditoryDigitalcombination. BillGatesandAlGorearegood
examplesof this kindofTwoLanguageCommunicator. RossPerot, on the
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otherhand,isanexampleofaVisualAuditoryDigitalcombinationwhileDan
QuayleisanexampleoftheVisualAuditorycombination.
9. About10%ofcommunicatorsreachtheThreeLanguageranks.JohnMcCainisa great example of a Three Language Communicator as he shows great
abilitiesinAuditory,AuditoryDigitalandKinesthetic.
10.ALL speakers can become Four Language Communicators, and therebyliberatealloftheirnaturalfrequenciesandbeseenas,andbe,charismatic.
ExercisesTheFourLanguages
BelowisaQuestionnairethatIgivetomycorporateandprivateclients. Takethetime
now,fillitoutandfindouthowmanylanguagesyouspeak!
THEFOURLANGUAGESQUESTIONNAIRE
Yourability,literally,tolivethevaluesyouchose,oranyvalues,dependsonthe
depth,breadthandwidthoryourcapacitytoexploityourownhumancapacities.
Allhumancapacityderivesfromoneofthe5humansenses:
1. Theabilitytosee,create,visualize,dream,animate,processthebigpicture,
2. Theabilitytohear,think,discuss,communicatethroughwordsandtheability
to take in quantities of information and analyze that information with great
precision
35. Theabilitytotaste,smell,touchandbetouched,connectwithonesselfand
othersandtofeel.
Thelanguages,toreview,are:
1. Visual Theabilitytosee,create,visualize,dream,animate,processthebig
picture.
2. Auditory Theabilitytohear,think,discuss,communicatethroughwords.3. AuditoryDigital Theabilitytotake inquantitiesof informationandanalyze
thatinformationwithgreatprecision.
4. Kinesthetic Theability to taste, smell, touchandbe touched,connectwith
onesselfandothers,andtofeel.
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It is impossible to operate at ones fullest potential as a humanbeing without
utilizing all of ones senses, or communicating with ones self and the world
throughall4languages.
Excellence requires the constant, and neverending search for personal
developmentandimprovement.
Within your circle of family, friends and associates there are many individuals
who are proficient in Two Languages, fewer who are proficient in Three
LanguagesandahandfulwhoareproficientinallFourLanguages. Thosewho
are HIGHLY proficient in any one of the languages that you do not have
proficiency in must be your models, your teachers, your guides . . . to the
developmentofthatlanguage,thatcapacity,inyourownlifeexperience.
TherearetwowaystogenerateEXCELLENCEinthefourlanguages:
Modelingthebehaviorofthosewhohaveexcellence. Developingthevaluesthatareconsistentwiththatlanguage.
First,letsfindoutwhereyouare:
TheVISUALLanguage
5Always,VeryMuchTrue
4Often,OftenTrue3Occasionally,OccasionallyTrue
2Rarely,RarelyTrue
1Never,NeverTrue
Thinking
Ithinkinpictures _______
Ithinkquickly _______
Speaking
Ispeakquickly _______
DecisionMaking
IhavetoseethedetailsorthebigpicturebeforeIdecide _______
Howpeopleorthingslookisveryimportanttome _______
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Moving
Imovequickly _______
ExcitementLevel
Ihavetheabilitytogetveryexcited ______Ihavetheabilitytogetexcitedveryeasily ______
Ihavelotsofenergy ______
Creativity
Iamcreative _______
Total: _______
dividedby10=
YourScore _______
NotFluent ModeratelyFluent VeryFluent
12345
TheAUDITORYLanguage
5Always,VeryMuchTrue
4Often,OftenTrue
3Occasionally,OccasionallyTrue
2Rarely,RarelyTrue
1Never,NeverTrue
Thinking
Ithinkinwords,conceptsorideas _______
Speaking
Ispeakatanaverage,conversationalpace _______
DecisionMaking
IhavetounderstandtheconceptsinvolvedbeforeIdecide _______
Howpeopleorthingssoundisveryimportanttome _______
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Moving
Imoveatanaveragepace _______
LanguagingSkills
Iamveryarticulate _______
IcantranslatewhatIsee,thinkorfeelintowordseasilyandeffectively _______
Total: _______
dividedby7=
YourScore _______
NotFluent
Moderately
Fluent
Very
Fluent
12345
TheAUDITORYDIGITALLanguage
5Always,VeryMuchTrue
4Often,OftenTrue3Occasionally,OccasionallyTrue
2Rarely,RarelyTrue
1Never,NeverTrue
Thinking
Ihaveatremendousabilitytothinkindetails _______
Ilovefacts,figures,analysis _______
Speaking
IgetwrappedupinwhatIamsayingandcanforgettopayattentiontomyaudience _______
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DecisionMaking
Ihavetohaveallofthefacts,detailsandbeforeIdecide _______
Howsmartorhowdetailedtheyarepeopleareisveryimportanttome. (Ihateitwhen
peoplejumptoconclusionswithoutasolidfactualbasis). _______
LoveofKnowledge
IamdriventolearneverythingIcanaboutthings _______
Total: _______
dividedby6=
YourScore _______
NotFluent ModeratelyFluent VeryFluent
12345
TheKINESTHETICLanguage
5Always,VeryMuchTrue
4Often,OftenTrue
3Occasionally,OccasionallyTrue
2Rarely,RarelyTrue
1Never,NeverTrue
Thinking
Ithinkinfeelings _______
Speaking
Ispeakslowly _______
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DecisionMaking
IhavetofeelwhatisrightcourseofactionbeforeIdecide _______
Howpeopleorthingsfeeltomeisveryimportanttome _______
Moving
Imoveslowly _______
ConnectionLevel
Ilovetohugortouchpeople _______
Ituneinandcanfeelwhatotherpeoplefeel _______
PassionandEmotion
Iamapassionateperson _______
Ihaveadeepcapacityforexperiencingemotions _______
Ihave
adeep
capacity
for
expressing
emotion
_______
Total: _______
dividedby10=
YourScore _______
NotFluent ModeratelyFluent VeryFluent
12345
HowManyLanguagesDoYouSpeak?
Youmayconsiderthatyouspeakaneurologicallanguageifyouareata3.5orhigher.
Howmanylanguagesdoyouspeak? ___________
YoursuccessinShakingTheWorldwithyourwordsisdirectlyproportionaltoyourfluencyinthese
four languages. Unless you score a 3 or 4 in language fluency you are holdingback significant
amountsofwhatyouareheretosharewiththeworld. YoucandevelopyourFourLanguagesskillsasyouwouldbygoing to thegym todevelopyourmuscles,by listeningandobservingandpracticing.
Aswithyourbody,thecapacityistheretodevelopasmuchasyouwish. Everyonewasbornwiththe
innateneurology to speak and inspirewith all four languages and, indoing so, tobe aprofoundly
charismatichumanbeing!
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Secret#5MoveandMotivatePeoplewithYour
AuthenticPassion
The
Secret
LikeBarackObama,theworldsgreatest
communicatorsknowthatitisimpossibletotruly
persuadeormovethroughtheheadaloneandthat
humanbeingsareprimarilydriventoactbyfeelingsintheirgutand,evenmoreso,feelingsin
theirheart.Andtheyalsoknow,thesegreatcommunicators,thatallhumanbeingshave
instinctualbiologicalmechanismstoalertthemtoanythingthatlooksorsoundsorfeels
unsafe...andthatmanipulationanddisingenuousnessaretheultimateviolationsoftrust
betweenaspeakerandanaudience. Thesegreatcommunicatorsunderstandthattopersuade
andmove
audiences
they
must
give
the
ultimate
gift
every
time
they
speak
...the
gift
of
reachingintotheirownhearttofindandshare,whateverthesubject,theauthenticpassion
thatresideswithin.
1. Wordsdevoidofconnectiontothegutortheheartareincapableofmovinganaudience.
2. One must, only, ever speak about things that they are passionate about.AuthenticallyPassionateabout.
3. Regardless of the topic, it is YOUR job to find that personal, passionateconnection...orsimplydontspeak!4. Approach the topic with a visceral, NOT a purely academic or purely
intellectual question, in order to elicit the Authentic Passion. A general
questionthatwilldirecttheinitialfocusintherightdirectionis:Whatisso
fing cool (you choose the variation of that term that worksbest for you
althoughusingswearwordstoyourself worksbestastheyunleashalevel
ofraw,visceralenergythatcannotusuallybeduplicatedotherwise). Icallthis
TheSFCQuestionor,simply,SFC. Ifyoupreferyoumayuseavariationon
thistheme
What
is
so
darn
cool
about
this
(topic,
idea,
argument,
project,
product, etc.)? More specific questions are: What is exciting about this?
Whatisfascinatingaboutthis? What,specifically,isfascinatingaboutthis?
What do I feel passionate about (regarding this)? What moves me (about
this)? Whatangersme?Whattouchesme?
5. Bereal. Befullyyourself. Behonest. Alwaysbeauthentic. Thegreatthingaboutplanningyourcommunicationaroundsomethingyouretrulypassionate
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about isthatyouarerarelyata lossforwhattosay. Thinkaboutsomething
thatreallyrunsyouon:afavoritesportsteam,aTVseries,ahobby,anexciting
projectatwork,yourkids. Dopeoplehavetocoaxyoutotalkabout it? Or,
more likely, is it the other way around is it a struggle to get you to stop
talkingaboutit?
6. Imaybegoingoutona limbhere,but Imgoing tomakeabold statement:every decision aperson makes is an emotional decision. Think about this: if adecision were based solely on the facts, crunching the numbers, sorting
through the variables, a computer could make it. Human beings always
operateinanemotionalrealm. Oncetheyhavegatheredallthefactsanddone
theircalculations,thedecisionismadeonhowtheyfeelaboutthatdataand
theirconclusions. IfyoucommunicateyourAuthenticPassion,youaregiving
people a reason to choose in your favor. Everyone will want a piece of
whateveritisthatslightingyouonfire!
Thesecretinwritingorgivingaspeechistogenerateemotion. Itisthroughemotionthat
humanbeingsaremovedintheirgutandintheirheart.Andonlywhenhumanbeingsare
movedinthiswaydotheychangehowtheythinkand
changewhattheydo.
FromtheIntroductiontoWordsThatShookTheWorld
ExercisesAuthenticPassion
1. This is very simple, and, for many, so very hard. Just complete the following
sentence:
WhatisSFCabout(myidea,project,product,service,cause,etc.)isthat
____________________________________________________________________________
____________________________________________________________________
Now, do that with every page of any presentation you do and ask that question
BEFORE you begin any talk or presentation of any kind. That question is the
foundationofeverythingyoudoasacommunicator!
2. Gooutandhaveaconversationwithsomeoneaboutasubjectyouarepassionate
about. Noticehoweasilythewordscome. Didyoufeelyourlistenergettingcaught
up inyourenthusiasm? Doyounoticehowspeaking in theFourLanguagescomes
more easily for you? With Authentic Passion as the engine that powers your
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communication,youwillfindthatalloftheskillsyouaredevelopingthroughthe5
Secretscomemoreeasily. Suddenlypresentations,meetings,andconversationsthat
may have been intimidating are more natural and relaxed. Instead of trying to
performassomeoneyouareNOT,youarespeakingfromtheplaceofwhoyoutruly
ARE. Notice in thevideo sampleson theDVDhowengagedpeoplearebyBarack
Obama when he is totally on his Authentic Passion game: they are nodding in
agreement,aglowwithoptimism,overcomewithemotion. Allof thesepossibilities
areavailabletoyouwhenyoutapintoyourpassion!
3. Takeasubjectaboutwhichyouhavenoparticularfeelingsonewayoranother.
Noticehowatfirst,youfeellostincomingupwithanapproachtocommunicatethe
subject to others. Now take something you feel passionate about and use it as a
doorwayintoyoursubject! Forinstance,maybeyoureanavidflyfisherman. Perhaps
thatbecomesametaphorforyoursubject, lettingyou illustratethebenefitsoffocus
and patience, of attempting over and over, each time correcting from what you
learnedbefore and getting closer to the target. Or maybe you have a hobby ofknitting; this can convey the value of perceiving the larger pattern as a way of
motivating you in the small steps toward a goal. What if you want to have a
conversationwithyourteenagechildaboutapplyinghimorherselfmore inschool?
Youmaybemoreeffective ifyou talk about an impactfulmemory fromyour teen
years which still affects you, letting your teen know youve experienced the same
distractionsanduncertainties they face. RememberAuthenticPassion can come
fromnegativeexperiencesaswellaspositiveenthusiasms. Thetrickistoshowhow
youhaveturnedthosenegativesaroundandbenefitedfromthem.
* * * * *
If you took nothing more away from this
instructional DVD than to speak from your
AuthenticPassion,youdbeaheadofthegame. But
thetruthis,usingAuthenticPassionasasourcewill
keepyouengagedandcommittedtoapplyallofthe
5 Secrets to your essential communications
making you more charismatic and powerful in
everysituationandfarmorelikelytogetwhatyou
wantoutofyourlife,throughoutyourlife!
- Richard Greene
Copyright,FuturaPictures,Inc./RichardGreene,2009