oasis fresh magazine nr. 14

freshProducts, news and ideas to help create inspirational floral arrangements

Distributed to the United Kingdom and Ireland

ISSUE 14

F L O R A L P R O D U C T Sb r a n d

the CHOICE of PROFESSIONALS

Designed for Maximum Flower Life

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© Smithers-Oasis UK Ltd 2012. All rights reserved. Neither the whole, nor any part of the images or copy in this literature may be reproduced in any formwithout express prior permission from Smithers-Oasis UK Ltd

freshtalkFlorists always gear up in preparation for the peak periods of St.Valentine’s Day and Mother’s Day, but it’s worth thinking about howyou prepare for everyday customers. What’s on offer for the customerwho rushes in at the end of an ordinary day looking for a gift?

What is available in your shop for these regulars? Are there made updesigns that stand out from the crowd, or just hand-tied bunches that theycan get from any supermarket and probably buy cheaper? It’s a fact thatwhen customers have less money to spend they want to part with it wisely,and they become more choosey. They want a gift that reflects individualityand personality. This is why flower arrangements are back in fashion, andflorists are seizing the opportunity to use their creativity to providecustomers with specialist designs that others cannot compete with. It’s notabout churning out the same design time after time, one-size fits all doesnot work any more.

A flower arrangement is less time consuming to make, just soak the floralfoam, pop it in a container and you are away adding the flowers, no fiddlingwith tissue paper, cellophane or making bows. Check out pages 8 and 9for Grab and Go Gifts. Now with the advantage of OASIS® Brand FloralFoam Maxlife, flowers last longer than ever in flower arrangements. Plustake a look at page 7 where fresh thinking by the acclaimed duo AmandaCanning and Barbara Monks from the Flower and Plant Works in Runcornmeans floral foam is being used in hand-tied bouquets also, and thebenefits are brilliant!

OASIS® Floral Products are always on the look out for new goodies that willinspire and help florists in their business, and the New Year brings excitingnew products. The new Heart Card Holder is one that will be a greataccessory for St. Valentine’s Day, together with the new luxurious RoseOrganza and Rose Non-Woven Wrap. A new range of Wooden BabyPlanters and Picks to match will be at the wholesalers shortly together withthe exciting Diamond Sensation Wire and Myrtle Wire that florists will love.The new OASIS® NAYLORBASE® Granny frame will be invaluable for funeraldesigns, and the OASIS® Florette Grande, OASIS® Dekorette Grande andOASIS® Dekorette Maxi will be great tools for larger floral designs.

OASIS® AmbassadorNeil Whittaker is oneof only a handful ofUK floral designerswho has stood thetest of time. Otherfloral designers fallby the way side, orrun out of steamafter a few years,but even after thirtyyears in thebusiness Neilcontinues to pushthe boundaries ofdesign and technique toits limit. A born competitor, ambitious and focused, heconstantly challenges himself to produce trulyindividual designs in impeccable style. Neil’s influenceis seen everywhere in the UK, he is a much soughtafter professional floral demonstrator, and hisworkshops are renowned for helping florists moveforward to develop modern techniques and embracenew designs.

Neil’s success as a floral competitor is well known.Teleflower Florist of the Year, second in the worldTeleflower Cup in Manilla, three RHS Chelsea Goldmedals, the RHS Chelsea Florist of the Year 2009,fourth in the Europa Cup in Slovenia in 2007, seventh inthe Interflora World Cup in Shanghai in 2010, currentBritish Florist Association Florist of the Year, currentInterflora Florist of the Year, and now third this year inthe Europa Cup in the Czech Republic. What afabulous record of achievements!

When Neil is not jetting around the world he is happy tobe with his partner Anthony Williams working at theirshop The Design Element in Irlam, Manchester. Herethey cater for a wide range of customers from signaturedesigns to small weekly grave flowers all styled withpanache and cheerful customer service, nothing is toolarge or too small to receive their specialist care.

Neil says, ‘As an OASIS® Ambassador I am privilegedto work with the top quality products that OASIS®

Floral Products offer. It’s exciting to be able to helpflorists and tell them about OASIS® Brand Floral FoamMaxlife, and the benefits it will bring to their business.’

Neil W

hittaker

From everyone at OASIS® Floral Products wewish you a very happy and prosperous 2012.

FLOWERS AND FOLIAGEChrysanthemum Spray ‘Delianne Yellow’

Carnations Red ‘Nelson’Spray Carnations Red ‘Brunello’

SUNDRIESOASIS® FOAM FRAMES®

Raised Shape Sitting RabbitRed Poly Ribbon Satin

50cm x 1.8mm Stub WiresBlack Beads

Promoting Chinese New Year with special table arrangements and gifts for customers made intraditional Chinese colours could provide extra profits in the quiet month of January.

As the Year of the Rabbit draws to a close and the Chinese New Year on 23rd

January 2012 heralds the start of the Year of the Dragon, it’s worth rememberingthat flowers play an important decorative role in this spring festival.

The Lucky Rabbit

50cm x 1.8mm Stub Wires

Red Poly Ribbon Satin

OASIS® FOAMFRAMES® RaisedShape Sitting Rabbit


3

freshdesigner tips

• Thread the beads onto StubWires to make whiskers.• The Rabbit framecomes with it’s owneyes and nose kit.

DesignbyNeilW

hittaker

OASIS® PremiumFloral Foam Maxlife

Aluminum Wire

Diamond Heart Pins

OASIS® FloralAdhesive Tube

Valentine Ribbon

Acrylic DesignerCylinder

T�KEAThese St. Valentine’s Day arrangements arequicker to make than a hand-tied design,and a whole lot more stylish. Simple toconstruct and easy to transport they can beprepared well in advance using OASIS®

Ideal Floral Foam Maxlife, plus they showthe exceptional skills of a florist. Lovingdesigns don’t get easier than this.

Easy crowd pleaser designs that take minutes

FLOWERS AND FOLIAGECymbidium OrchidAnthuriums - TropicalPhormium Tenax leavesMossHedera

SUNDRIESOASIS® Premium Floral Foam MaxlifeBlack Acrylic Designer CylinderRed Aluminum WireRed Diamond Heart PinsValentine RibbonOASIS® Floral Adhesive Tube

fresh designer tips• Use one or two statement leaves formaximum impact.• For flower arrangements with heavy stemsyou can always count on OASIS® Premium

Floral Foam Maxlife.


4

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MADE IN 15MINUTES

DesignbyNeilW

hittaker

AWAYSto make are essential at peak selling times.


5

OASIS® Ideal FloralFoam Maxlife

Clear Mirror Cube

Diamond Pins


Bullion Wire

OASIS® Floralife®

Leafshine

Mitsumata Branches

freshdesigner tips

• To avoid damage to the flowers, cut thediamond beads from the pins and glue in place.

FLOWERS AND FOLIAGEAnthurium – TropicalRose ‘Naomi’Carnations Red ‘Nelson’Hedera ErectaRubus tricolour

SUNDRIESOASIS® Ideal Floral Foam MaxlifeClear 10cm Mirror CubeGold Bullion WireBlack Mitsumata BranchesOASIS® Floral Adhesive TubeDiamond PinsOASIS® Floralife® Leafshine

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�MADE IN 15

MINUTES

DesignbyNeilW

hittaker

FLOWERS AND FOLIAGERose ‘Pacific Blue’

Trachelium ‘Blue Lake Michigan’Carnations – Pink

Hedera trails

SUNDRIESOASIS® Ideal Floral Foam Maxlife

Lilac Round Tinware Tub with HandlesMixed Lilacs Midelino Sticks

Lilac Pepe Cones25mm Pale Pink and Lilac Riviera

Organza RibbonLilac Metallic Paper Covered Wire

Lengths

freshdesigner tips

• Soak the OASIS® Ideal Floral FoamMaxlife in a solution of water and OASIS®

Floralife® Flower Food.

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A charming, slightly vintage look with a modern twist is a recipe forsuccess on Mother’s Day.

Team the look with Mum’s favourite pink and lilac colour harmony. Use OASIS®

Ideal Floral Foam Maxlife for longer life, and keep the flowers short to aid longevity,and you have a sure fire winner.

Favourite

Pepe ConesRound Tinware Tubwith Handles

Metallic PaperCovered Wire Lengths

Riviera OrganzaRibbon

Mixed Midelino SticksOASIS® Ideal FloralFoam Maxlife

Mum’s

DesignbyNeilW

hittaker

INSPIRED BY YOU...

�

Hand-tied/Aquapac in

water

The best skilland knowledge when it comes to floristry is from you the florist.

� Hand-tied inOASIS® Brand Floral

Foam Maxlife

freshthinking idea inspired by Amanda Canning & Barbara Monks fromFlower & Plant Works, Runcorn

Amanda Canning and Barbara Monks ofFlower and Plant Works, Runcorn arealready making up their designs usingOASIS® Brand Floral Foam Maxlife.They say: “One of the great thingsabout it is if you get interrupted, youcan stop what you are doing and gostraight back to it unlike a hand-tied.They are simple to create and it is aflorist only product.”

Barbara, a trained botanist, realised thebenefits the properties of OASIS® BrandFloral Foam Maxlife could bring to theirdesigns, not just in maximising thevolume but also in aiding flower longevity.They both agree: “Times arehard for the industry and we believewe need to support each other bysharing good ideas. This has workedfor us and it could also work for you.”

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Down on the ground floor you are the expertsin creativity, techniques and great ideas that’swhy we rely on you at OASIS® FloralProducts, for feedback on our range of floralfoam items and sundries. Listening,supporting and working with you to help yourbusiness grow is one of our core aims. Nowit’s your turn to show us your imaginativesolutions to everyday problems using ourproducts. If you have a great idea to improvesales, increase profitability or an inspirationalrecipe using OASIS® Floral Products in anovel way, and for the benefit of florists, thenwe want to hear about it. Our websitewww.oasisfloral.com has all of the details.

Clever florists Amanda Canning and BarbaraMonks from Flower & Plant Works, Runcornkick start Fresh Thinking… Inspired By Youwith a corker of an idea. When making a

hand-tied bouquet, arrange the flowers in⅓of a brick of OASIS® Brand Floral FoamMaxlife and then place the floral foam in thecellophane water bubble, this will create afuller look than in a normal aquapac. Thebouquet looks larger, the customer is happy,the florist ecstatic. Brilliant!

Plus there are additional enormousbenefits:• Increases profitability, designs look moreusing less stems.• Cuts down on foliage costs.• Aids delivery, the floral foam gives addedstability to the aquapac.• Increases longevity with the use of OASIS®

Brand Floral Foam Maxlife.

This is your chance to shine, so visitwww.oasisfloral.com and help your fellowflorists to a more profitable future.

freshthinking

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FLOWERS AND FOLIAGEAsiatic Lily ‘Vermeer’

Roses ‘Aqua’Chamelaucium - Wax Flower ‘Blondie’

AspidistraPhormium Tenax

Eucalyptus ‘Baby Blue’Xanthorrhoea - Steel Grass

SUNDRIESOASIS® Ideal Floral Foam MaxlifeCerise Pink Acrylic Designer Cube

Gold Bullion WireBleached White Mitsumata Branches

Green PinholderOASIS® Fix Adhesive Tack

Gift arrangements should be on display all year round notjust at peak periods, otherwise sales are lost and theprobability is that the customer will never ever return.

Offering more in creativity and knowledge thansupermarkets is important. This is why flower arrangementsmade in OASIS® Ideal Floral Foam Maxlife will not only liveas long as the supermarket bunches, but be inspiring and

unique gifts that only florists can produce.

Try out these two designs made with the same flowers andcontainer, yet they are totally different in style.

The pace of life these days means that customers are always in a hurry. It’simportant that when they rush into your flower shop for a floral gift that there are

a selection of made up arrangements ready to grab and go.


&GRAB GO GIFTS

DesignbyNeilW

hittaker

OASIS® Fix AdhesiveTack

Mitsumata Branches

Bullion Wire

Acrylic Designer Cube

Pinholder



freshdesigner tips

• Cover the OASIS® Ideal Floral Foam Maxlife withAspidistra or Phormium leaves decorated withgold Bullion Wire. Then add gold Bullion Wire tothe outer container for a dual effect.

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DesignbyNeilW

hittaker

ProposalCord


Heart Pins

Diamond Pins

Square Acrylic Bowl

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There will never be a refusal when the diamond ring is given in such astylish fashion.

Pin Rose petals using Diamond Pins into OASIS® Floral Foam Maxlife to create aCarmen Rose effect cushion for the ring box to sit in. Cover the rest of the floralfoam in Waxflower and decorate with Heart Pins for a truly romantic feel.

THE

FLOWERS AND FOLIAGEChamelaucium - Wax Flower

‘Blondie’Rose Petals ‘Naomi’

SUNDRIESOASIS® Ideal Floral

Foam MaxlifeClear Square Acrylic Bowl

Red Heart PinsDiamond PinsDark Red Cord

freshdesigner tips

• Cut the OASIS® Ideal Floral Foam Maxlife to size and cover with theWaxflower before inserting it into the Square Acrylic Bowl.

DesignbyNeilW

hittaker

STEP 1Cover thebox neatlywith BlackKraft Papermaking neatenvelope

ends and sealing with OASIS® FloralAdhesive. Make a neat band of GalaxyNon Woven Wrap, and glue down thecentre length of the box. Use dark redCord lengthwise, and then across the

width, one-third from the end of the box.Secure in place.

STEP 2Wet theOASIS®

Mini Decothen pushit firmlyonto the

box, and if necessary for addedsecurity use OASIS® Floral Adhesive.

Cut small squares of Galaxy NonWoven Wrap and pinch together toform rosettes. Make seven rosettesusing a Stub Wire at the base to

secure each one.

STEP 3Add the rosettes toform a frill aroundthe bottom of theOASIS® Mini Deco.

Insert trails ofHedera into the

floral foam to form an elongated shape, cover anyexposed floral foam with Hedera leaves. Take

Aluminum Wire and make three swirls to encirclethe design. Place one special Rose into the centre.Cut the red Diamond Hearts from the pin and glueone to the centre of the Rose then decorate the box

as desired with the remaining heart pins.

HOW TO...

Galaxy Non Woven Wrap


Green LacqueredStub Wire

Diamond Heart Pins

Aluminum WireKraft Paper2mm Cord

OASIS® Mini Deco

SUNDRIESOASIS® Mini Deco

Ivory Galaxy Non Woven WrapBlack Kraft Paper

2mm Dark Red CordRed Diamond Heart Pins

Red Aluminum WireOASIS® Floral Adhesive TubeGreen Lacquered Stub Wire

FLOWERS AND FOLIAGERed Rose ‘Naomi’Hedera Erecta

UnwrapToo good to

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Lets hope the present inside is as good as the gift-wrapping because this ultra glam gift presentation will delight any Valentine.

Unique floral gift-wrapping is yet another decorating service to offer customers. With many florists already selling gift lines, such as chocolatesand wines, here is an additional quick and easy method to more profits. Follow these easy steps to create unique gift-wrapping.

DesignbyNeilW

hittaker

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FLOWERS AND FOLIAGEHelleborus Corsicus

SUNDRIESOASIS® Table Deco QuadroClear on Silver Pearls on WirePreserved Stachys Lanata leaves - coming soon from OASIS® Floral ProductsOASIS® Floral Adhesive Tube

It’s cool to be square when it comes to tabledecorations, and the OASIS® Table Deco Quadromakes life easy for the florist. With its squareplastic base filled with OASIS® Ideal FloralFoam Maxlife it’s strong and versatile.

This simple design is made withmassed Helleborus surrounded byStachys Lanata leaves, and witha shimmer of clear Pearls onWire to give a slightly frostylook. It’s the perfectantidote for the dullmonths of Januaryand February.

Simply

Clear on Silver Pearlson Wire

OASIS® Table DecoQuadro

Spring

freshdesigner tips

• Glue the preserved Stachys Leaves to the plastic lip of the OASIS®

Table Deco Quadro using the OASIS® Floral Adhesive Tube.

DesignCourtesy

ofSmithers-OasisBelgium

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FLOWERS AND FOLIAGEChrysanthemum ‘II Mondo’

Phalaenopsis ‘Madrid’Salix

SUNDRIES12cm and 16cm OASIS® Ideal Floral Foam Maxlife Spheres

OASIS® FOAM FRAMES® Designer SheetPink and Dark Pink Feather Butterflies on Wire

Pink Metallic WirePearl Jewel Flower Glitter and Flower Glue

Hot Melt Glue Gun and Glue sticksOASIS® Floral Adhesive Tube

Birch Sheets

freshdesigner tips

• Use a narrow off cut of an OASIS® FOAMFRAMES® Designer Sheet that would otherwise bewasted. Remove the floral foam top and use only

the base.

• Position the OASIS® Ideal Floral Foam MaxlifeSpheres and then run Stub Wires through the basefrom either side securing the Spheres to the Stub

Wires for firm anchorage.

OASIS® FOAM FRAMES®

Designer SheetOASIS® Ideal FloralFoam Maxlife Spheres

Metallic Wire Flower Glitter andFlower Glue

Butterflies on Wire

Hot Melt Glue Gun andGlue Sticks


One thing is for sure you can always rely on top trumps designer Neil Whittaker to pull a unique yet saleable arrangement out ofthe bag. This design made using OASIS® Ideal Floral Foam Maxlife Spheres is guaranteed to become a modern classic that willgrace many homes and venues in the coming year.

FRESHTHINKINGInnovative design ideas with customer appeal.

DesignbyNeilW

hittaker

It’s a sad day when a beloved pet dies and a cherished family memberis lost forever.

Pet cemeteries are a growing business throughout the UK, and what better way to saygoodbye to a faithful companion than a tribute designed to express thanks for a lifetime’sdevotion. Here’s how to make the tribute.

GIVE A DOG A BONE

OASIS® FOAMFRAMES® DesignerSheet

Blue Annealed StubWires

Poly Ribbon SatinVinyl Letters

STEP 3 - Start massing the white doubleChrysanthemum by making the outlinefirst. The Chrysanthemum edge shouldcover the base of the OASIS® FOAMFRAMES® Designer Sheet. Push thestems well into the floral foam forsecurity, and make a compact and evenbase ensuring the shape is not lost. StickOASIS® Vinyl Letters onto Poly Ribbon tomake the name of the dog and thensecure the ribbon banner with StubWires to the centre of the bone.

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FLOWERS AND FOLIAGE

Chrysanthemum Spray ‘Euro white’

SUNDRIESOASIS® FOAM FRAMES®Designer Sheet 24” x 12”Red Poly Ribbon SatinVinyl LettersBlue Annealed Stub Wires

STEP 1 -Make a paper template of thebone to fit onto the OASIS® FOAMFRAMES® Designer Sheet. Place thetemplate onto the OASIS® FOAMFRAMES® Designer Sheet, and markaround the edge with the base of aknife.

HOW TO:

STEP 2 - Use a saw to make a sharpneat cut around the marked shape. Cutout a sharper V at each end of the bonewith a knife. Chamfer the edges to makea beveled shape, rubbing away anysharp edges with your hands. Pourwater over the bone, without oversoaking.

DesignbyNeilW

hittaker

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FLOWERS AND FOLIAGE

Roses ‘Pacific Blue’Anenome ‘Mona Lisa Blue’Eustoma ‘Cari Lavender’Gypsophila – Million Stars

LavenderFlat Moss

SUNDRIESOASIS® FOAM FRAMES® Double Solid Heart

40mm Lilac Riviera Organza RibbonLilac Mixed Midelino Sticks

Silver Bullion WireOASIS® Floral Adhesive Tube

High Melt Glue Gun and Glue Sticks

As a memorial on St. Valentine’s Day this evocative Double Heart will convey theemotions of hearts entwined and love immortal. Overlaid with a webbing of filigree glue,these hearts are a meaningful and nostalgic tribute.

Hearts

freshdesigner tips

• Plait the Riviera Organza Ribbon for a luxurious edging.• To make the glue overlay spray a ceramic tile with water, and then make a web of glue overthe wet tile with the High Melt Glue Gun. Once the glue is dry the webbing will peal off easily from the wet tile.Place the glue webbing over the heart and secure with small amounts of OASIS® Floral Adhesive.

Hot Melt Glue Gunand Glue Sticks


Mixed MidelinoSticks

40mm RivieraOrganza Ribbon

Bullion WireOASIS® FOAMFRAMES® DoubleSolid Heart

TWIN

DesignbyNeilW

hittaker

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SEEING IS BELIEVING - Visit www.oasisfloral.com to view inspirational gift arrangements.

Appreciation lasts longer with OASIS® Floral Foam Maxlife

Designed for maximum flower lifeUp to 50% more thanks

With new OASIS® Floral Foam Maxlife, flowers are proven to live longer than any previousfloral foam and as long, if not longer than flowers in a vase. It maximises the lifespan of a variety of flowers, even Gerbera. Itprevents early browning, wilting, petal drop and bent neck. Flowers look better, for much longer. You’ll see.

oasis fresh magazine nr. 14

Documents

oasis floral products

oasis florette grande

new year

new goodies

flower arrangements

oasis ambassadorneil

larger floral designs

valentines day