Oakland AthleticsOakland AthleticsThe newThe new

Not some lame yellow & green jerseys

homeaway

Mission Statement

Bringing inspirationand innovation to every athlete and community member

Key PlayersKey Players

Dallas Braden◦Pitcher◦Bats: Right◦Throws: Right◦6'3" ◦245 ◦May 31, 1984

Hideki Matsui◦Designated Hitter◦Bats:Left◦Throws: Right◦6'2" ◦210 ◦Jun 12, 1974

New Mascot

Steve the Athlete

Target AreaTarget Area

Oakland, California◦CPI: 226.051%◦Median household income $40,055 (1999)◦Population:397,067 (2006 estimate)◦Unemployment: %9.9 (Dec 2010)

Target MarketTarget Market

Teenagers Young FamiliesAges 15-18Boys & GirlsLive with parentsPart-time jobSocialInterested in AthleticsLives in the metro-

Oakland area

Parents ages 25-40Kids ages 5-12Combined income

$100,000Caucasian or African

AmericanLives in the metro-

Oakland areaBuys Nike ProductsShops at Target &

Meijer

ConferenceConference

American League Western Division

◦Seattle Mariners◦Los Angeles Angels◦Texas Rangers

Jack Hannahan

Brett Anderson

Dallas Braden

Hideki Matsui

Ticket PricesTicket Prices

One game: $7-$75Seasonal: $5-$30 per gameGroup Rates: promotions available

Team ApparelTeam Apparel

Jerseys: $35-$50◦Custom: $65

T-shirt: $10-$35Baseball cap: $15Sweatshirt: $40

AdvertisementAdvertisement

Friday Games4 ($15) Tickets 4 large sodas4 hot dogs 4 bags of popcorn or chips1 ($10) parking voucher$100 Value ONLY $65

You’re Invited You’re Invited Who: All High School StudentsWhat: High School DayWhen: Any week-day baseball game

(Mon.-Fri.)Where: The ColiseumBring your high school ID and

receive $5 off your ticket and a free hot dog

Group Rate PromotionGroup Rate Promotion

10-25 people◦$5 off each ticket◦Free Bag of chips for each person

26-40 people◦$7 off each ticket◦Free Hotdog combo per person

41 or more people◦$8 off each ticket◦Free Large Pizza for every 3 people