O4O Project Partners Meeting

Development of elderly services in Pielinen Karelia- PIKES’

point of view

Asko SaatsiNational Lead

Managing Director, Ph.D.(Econ.)

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PIKES in general:• Founded in 1 July 2006• Personnel: 18 employees• Revenue: about 1 850.000 €• 6 large projects, 21 smaller projects

founded– 4 international projects

• Main office is located in Nurmes

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Our tasks are:• Advice and support for existing and new

companies (3 persons)• Development projects for companies, co-

operatives and municipalities (12 persons)• Regional marketing (1 person)• Municipal planning tasks and projects (½

person)• Creating new business activity in the region

(1 person)• Supporting and enhancing areas of regional

interest (½ person)

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Public

Private

3rd sector

Elderly services

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Public

>55%

Private

30-35 %

3rd sector

<10 %

Elderly services

State-of-the-art in Pielinen

Karelia

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Public

Municipality

Commercial municipality enterprise

Enterprise owned by municipality

Service produced by another municipality

Consortium of municipalities

Private

3rd sector

Elderly services

The Discussion in Finland is Public oriented

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Public

Private

3rd sector

Elderly services

2000 2010 2020 2030 2040

demand

?

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Public

Private

3rd sector

Elderly services

O4O project

Hyrrä project

Business development

Regional work

PIKES’ activities

PAWT project

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North Karelia University of Applied Sciences Social Services

Co-operation with O4O

# O4O participate to recreation day for persons who operate as a support of caring of close relatives

# Students are able to do as a part of their studies for O4O-thesis -> topics from O4O activities/ pilots- work placement- tasks which are integrated to study period- elective studies

Regional work• To get resources• To lobby decision makers, law makers etc.

Hyrrä project• To Build up the capacity of private companies• Ask Riitta more!

Business development• Appr. 35 customers/companies per year (8 % of our

customers) are dealing with the social business sector

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Revenue GenerationCapability

Access to Content IPRs

Access to Resources

Access to Distribution

Challenges of Private Elderly Services

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Revenue GenerationCapability

Access to Content IPRs

Access to Resources

Access to Distribution

Public attitude

Combined business ideas

Scales of economy

High fixed costs

Thank You for Your attention !

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