o2o for offline retailers at asean retail 2016
TRANSCRIPT
![Page 1: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/1.jpg)
![Page 2: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/2.jpg)
ทําความรู)จักกันก.อนครับ J
Thanawat Malabuppha(Wai)• Current
– CEO and Co-Founder of Priceza• Started up a price comparison website business after graduated in 2004• Built Priceza from scratch until serving over 10 million monthly active users• Bootstrapping since the beginning and and got funding from CyberAgent
Ventures in 2013
– Management Committee at Thai Ecommerce Association– Special Lecturer at Thammasat University, Bangkok University– Pocketbook Writer, Email Marketing– Speakers in several Ecommerce/Tech Events across SE Asia– Tech Startup Mentor– +10-year experience as Entrepreneur & Tech Startup Founder
• Education– Undergrad, Computer Engineering, Chulalongkorn University– Exchange Student at Stanford University– Grad, in Marketing from MIM Thammasat
• MIM Grad with NO.1 Top GPA 3.79• Runner-up, New Venture Championship (NVC) in USA
• Past Expereince– Committee at Thai Webmaster Association
![Page 3: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/3.jpg)
![Page 4: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/4.jpg)
Priceza,WinnerofThailandICTAwards2015
![Page 5: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/5.jpg)
Priceza,WinnerofAsia-PacificICTAlliancesAwards2015
![Page 6: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/6.jpg)
SearchProductName…
เสิรnชเอนจินสําหรับการช็อปปstง!
70 ล)าน Visits(2015)1,000 ล)านบาท
สินค)า +50M จาก +10,000 ร)านค)า
![Page 7: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/7.jpg)
Priceza PhilippinesPop: 108mLaunching March 6, 2015
Priceza targets >600m consumersAiming to Dominate Market to be NO.1 Price Comparison in SE Asia
Priceza ThailandBangkok
Pop: 68mJan 1, 2010
Priceza MalaysiaPop: 30m
Launching March 6, 2015
Priceza IndonesiaPop: 254mMay 1, 2013
Priceza VietnamPop: 93mLaunching June 2015
Source:CIA World Factbook,July 2014 estimates
Priceza SingaporePop: 6m
Launching March 6, 2015
![Page 8: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/8.jpg)
We are helping Millions of Consumers to Shop Smarter!
12MillionsMonthlyActiveVisits
400,000VisitsEveryDay!
It’s around 10X of a Soccer Stadium full People that want to Shop!
X10
![Page 9: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/9.jpg)
Priceza On-going Sending High Quality Leads to EC-sites
MillionsShoppers/m
Shop Directlyat EC-Site
Millions Shoppers/m ~1.5%-5.5% Sale CVR*
Over 200,000 Orders/m
* Priceza Sale CVR for Merchant normally 100%-600% higher than Google and Facebook Ad
![Page 10: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/10.jpg)
Priceza’s Two Key Proprietary Technologies
Users
Synchronization
PricezaBot
Online Merchants
12
• Search & Index System
• Highly Scalable
• Multi-Language Support
• Web Crawling System
• Multi-Language Support
• Highly Scalable
![Page 11: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/11.jpg)
Priceza Mobile App enable consumers to scan barcode to compare prices
![Page 12: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/12.jpg)
Priceza Mobile App for Barcode Scanning
![Page 13: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/13.jpg)
Online to Offline Model with RangyPOS
+
![Page 14: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/14.jpg)
Online to Offline Model with RangyPOS
![Page 15: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/15.jpg)
Priceza On-going Sending High Quality Leads to EC-sites
MillionsShoppers/m
Shop Directlyat EC-Site
Millions Shoppers/m ~1.5%-5.5% Sale CVR*
Over 200,000 Orders/m
* Priceza Sale CVR for Merchant normally 100%-600% higher than Google and Facebook Ad
![Page 16: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/16.jpg)
Priceza On-going Sending High Quality Leads to EC-sites
MillionsShoppers/m
Shop Directlyat EC-Site
Purchase Online
Purchase Offline
![Page 17: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/17.jpg)
ค)าปลีกในฝ��ง Offline เริ่มลงสนาม Online
![Page 18: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/18.jpg)
ค)าปลีกจะไม.มีคําว.า Offline vs. Online เพราะจะหลอมรวมกัน (Omni Channel / O2O)
![Page 19: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/19.jpg)
ส่ังของออนไลนn (Online) และไปรับท่ี Locker (Offline)
![Page 20: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/20.jpg)
Singpost Is Developing A Futuristic Shopping Mall To House Online Retailers
A consumer could browse in-store, purchase the product and arrange for delivery of the product directly to their home. The consumer could then continue shopping, watch a movie or have a meal in the mall without having to carry bulky shopping bags. The retailer, on the other hand, could save on storage space in the store as fulfilment would be done at the backend of the warehouse.
![Page 21: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/21.jpg)
Amazon Dash - Shopping made simple
https://www.youtube.com/watch?v=aFYs9zqYpdM
![Page 22: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/22.jpg)
Amazon Dash Button
https://www.youtube.com/watch?v=EHMXXOB6qPA
![Page 23: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/23.jpg)
Kudo – O2O approch with Agent-based Model
https://www.youtube.com/watch?v=yZlJH0LhjEI
![Page 24: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/24.jpg)
Ipay and StoreKing in India
These people don’t trust an app or a website. They will only buy from someone they know and trust.
![Page 25: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/25.jpg)
Our Passion is to Empower Consumers for Smarter Shopping• 50+ team members working in Bangkok and Jakarta• We all have one passion that is to Empower Consumers to make smarter shopping
decision.• We are building a Win-Win Ecosystem for buyers and sellers.
![Page 26: O2O for Offline Retailers at ASEAN Retail 2016](https://reader035.vdocuments.mx/reader035/viewer/2022081502/589bd5721a28ab92618b6839/html5/thumbnails/26.jpg)
รับสไลดn + ถามคําถาม ได)โดยการ add LINE@ ของผมท่ีน่ีครับ!
@waipriceza