o rganics - wordpress.com · objective to solidify red bull in a new industry through em phasis on...
TRANSCRIPT
ORGANICS"Giving you a fresh set of wings"
OBJECTIVE
To solidify Red Bull in a new industry through emphasis on an innovative product,
appealing designs, and the opportunityfor consumers to experience something new
ORGANICS
STRATEGYLogo &ProductDesign
- New "ORGANICS" logoft fruit/veg and a sleek look
- New can with a soda lookthat still represents theidentity of Red Bull
- Other products such asbbottles to identify with thesoft drink industry
- Interactive banner/sign in-storeor on storefront that encouragesoutside initiative (social media post,BOGO, giveaway, etc.)
- Impulse items that build consumeridentity with product
- E- Examples: ORGANICS chewsat register, stickers, face spray
In - storeadvertising
- Make presence known at festivals,parties, clubs, etc to encourageconsumers that ORGANICS willbetter their experience
- Tents at festivals that do morethan just sell - i.e.) blow up slides,phphoto booths, celeb meet and greet
- Red Bull parties and charity events where consumers receiveORGANICS (good time/cause)
Social &experientialmarketing
CONCEPTSO
RG
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BUDGET
Event Displaysand Sponsorships:
35%
"ORGANICS" Logo/Distribution: 25%
In-Store Promo(Signs, Banners,etc): 25%
Impulse/MiscProducts: 10%
Giveaways, Flavor samplesMerchandise: 5%
*TOTAL: $20,000* ORGANICSORGANICS
ORGANICS
Engage, Experience, Enjoy.ORGANICS by Red Bull